Article marketing is a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business.
Traditional article marketing
Article marketing has been used by professionals for nearly as long as mass print has been available. A business provides content to a newspaper, possibly on a timely topic such as an article on tax audits during tax season, and the newspaper may use the article and include the business's name and contact information. Newspapers and other traditional media have limited budgets for gathering content and these articles may be used in the business section of the newspaper.
Internet article marketing
Internet article marketing is used to promote the authors expertise of their market, products or services online via article directories. Article directories with good web page ranks receive a lot of site visitors and may be considered authority sites by search engines,leading to high traffic. These directories then give PageRank to the author's website and in addition send traffic from readers. Articles and article directories attract search engines because of their rich content. This practice may have been effective in the past, however, changes in Google's algorithms over the years have negated the benefit one would have received from this practice. Both Google's Webmaster Guidelines and comments by Google's Head of Webspam, Matt Cutts discouraged, if not outright prohibit, the strategy of using article directory marketing as a means to build back links.
Business Owners, Marketers and Entrepreneurs attempt to maximize the results of an article advertising campaign by submitting their articles to a number of article directories. However, most of the major search engines filter duplicate content to stop the identical content material from being returned multiple times in a search engine results page. Some marketers attempt to circumvent this filter by creating a number of variations of an article, known as article spinning. By doing this, one article can theoretically acquire site visitors from a number of article directories.
Most forms of search engine optimization and internet marketing require a domain, internet hosting plan, and promoting budget. However, article marketing makes use of article directories as a free host and receives traffic by way of organic searches due to the listing's search engine authority.
The primary goal behind article marketing is to get search engine traffic to the article so that the author can strengthen their authority and influence within their field, while also leveraging that traffic for their own site(s). The key to article marketing is that the author should be providing value with their articles, not just promoting their site, products or services.
- Article directory
- Article video marketing
- Digital marketing
- Geo (marketing)
- Web syndication