Artist's portfolio

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An artist's portfolio is an edited collection of their best artwork intended to showcase an artist's style or method of work. A portfolio is used by artists to show employers their versatility by showing different samples of current work. Typically, the work reflects an artist's best work or a depth in one specific area of work.

Historically, Portfolios were printed out and placed into a book. With the increased use of the internet and email however, there are now websites that host online portfolios that are available to a wider audience. Sometimes an artist's portfolio can be referred to as a lookbook.


Photography portfolios can focus on a single subject. It can be a collection of photographs that were taken with a certain type of camera, in one geographic area, of one person or a group of people, only black & white or sepia photos, a special event etc.

Many Photographers use portfolios to show their best work when looking for jobs in the photography industry. For example:

  • Wedding photographers may put together a book of their best wedding photos to show engaged couples that are looking for a wedding photographer.
  • Photojournalists can take a collection of their best freelance work when looking for a job.


A lookbook is a collection of photographs compiled to show off a model, photographer, style, or clothing line. It is an especially popular term with "fashion bloggers". Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis. However, sometimes they are made to compile the looks of other people such as a celebrity, politician or socialite.

It is common for stores or clothing designers to use lookbooks to show off products.[1] They include photos of multiple types of clothes, shoes and other accessories from a season or line.


  1. ^ Fasanella, Kathleen. "What are Look books?, Fashion-Incubator, 2005-26-08. Retrieved on 2010-12-16.