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An artist's portfolio is an edited collection of their best artwork intended to showcase an artist's style or method of work. A portfolio is used by artists to show employers their versatility by showing different samples of current work. Typically, the work reflects an artist's best work or a depth in one specific area of work.
Historically, Portfolios were printed out and placed into a book. With the increased use of the internet and email however, there are now websites that host online portfolios that are available to a wider audience. Sometimes an artist's portfolio can be referred to as a lookbook.
Photography portfolios can focus on a single subject. It can be a collection of photographs that were taken with a certain type of camera, in one geographic area, of one person or a group of people, only black & white or sepia photos, a special event etc.
Many Photographers use portfolios to show their best work when looking for jobs in the photography industry. For example:
- Wedding photographers may put together a book of their best wedding photos to show engaged couples that are looking for a wedding photographer.
- Photojournalists can take a collection of their best freelance work when looking for a job.
A lookbook is a collection of photographs compiled to show off a model, photographer, style, or clothing line. It is an especially popular term with "fashion bloggers". Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis. However, sometimes they are made to compile the looks of other people such as a celebrity, politician or socialite.
It is common for stores or clothing designers to use lookbooks to show off products. They include photos of multiple types of clothes, shoes and other accessories from a season or line.