Artists Recording Collective

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Artists Recording Collective
Parent company Artists Recording Collective, LLC
Founded 2007
Distributor(s) CD Baby
Genre Jazz and other music genres
Country of origin US
Official website

Artists Recording Collective (ARC) is an independent music label brand and 21st Century music business model that was created by professional musicians for professional musicians. It provides a platform for member projects and activities to reach a global audience. Based largely on using the Internet, digital music distribution and related technologies, Artists Recording Collective provides an alternative to the traditional recording industry and music promotion business models.

ARC was founded on December 7, 2007 by Chris Burnett, Erica Lindsay, and Sumi Tonooka, all of whom are active professional musicians, producers and educators. Their collective motivation was in response to the inherent need for a professional platform for their own projects. Subsequently, Artists Recording Collective formally launched its first commercial CD recording release (Long Ago Today by jazz pianist, Sumi Tonooka with drummer, Bob Braye and bassist, Rufus Reid) in early 2008 to critical acclaim[1] and national radio chart success.[2]

Business model[edit]

The Artists Recording Collective business model is configured so that member artists retain control of all aspects of their business as professional musicians and does not profit from the work of its member artists and labels in the manner that most traditional record businesses and virtual record labels do. Another goal of the business model is to validate the contention that superior talent will thrive by finding its own inherent audience when given the opportunity to do so outside of traditional corporate filters. It puts much of the control in the hands of the listener and buyer.

The initial business model platform, planning and strategic operation was largely based upon the experiences of co-founder, Chris Burnett, who had been successfully promoting his own music using the Internet since the middle 1990s - first via various MIDI music networks and usegroups; then, ultimately at from 1999-2003. was the first major online music distribution website in the world.

In February 2009 the Artists Recording Collective was contacted unsolicited to be featured in an article that was ultimately published in the March 2009 issue of Down Beat magazine. The article can be considered objective validation of the ARC business model tenants in context. And when considering the major impact and weight this particular publication bears upon the professional field of jazz music, along with its significant international readership and monthly subscribers.


Artists Recording Collective has become an internationally recognized brand and notable recording label[3][4][5][6][7] that emphasizes promoting and facilitating the distribution and utilization of the works created by ARC members. It is now widely recognized as among the first model of its kind for the purpose of promoting artistic works through both, the Internet and traditional media resources.[8][9]


Artists Recording Collective was featured unsolicited in the March 2009 issue of Down Beat. The highlight of this feature article spoke to unique and innovative business models promoting jazz music in the digital age. Other feature articles and reviews published in major print publications include: JazzTimes (US), JazzWise (UK), JAZZ PODIUM (DE), All About Jazz-New York (US), Jazz Improv NY(US), and others. Feature articles and reviews at leading music portals and digital publications include: All About Jazz, JazzReview, All Your Jazz, eJazz News, LA Jazz,, and many others. [10]

Member Artists and Labels[edit]

Artists Recording Collective member artists and labels:

Co-founding Members:

Some Current and Past Member Artists and Labels:

External links[edit]


  1. ^ "Long Ago Today". 
  2. ^ "JazzWeek Jazz Radio Top 50 for May 12, 2008". 
  3. ^ "International Music Industry Guides Labels". 
  4. ^ "International Music Industry Guides Labels". 
  5. ^ "International Social Networking Website". 
  6. ^ "International Social Networking Website". 
  7. ^ "International Jazz Publicist Client List". 
  8. ^ "Unsolicited Article in Major International Jazz Publication". Downbeat Magazine. 
  9. ^ "Article in International Jazz Publication". Kansas City Jazz Ambassadors Magazine. 
  10. ^ "Current Google search results for Artists Recording Collective".