Asüna

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Asüna
IndustryAutomobile
Fatedefunct
SuccessorGeo
Pontiac
Founded1992
Defunct1994
HeadquartersOshawa, Ontario
ProductsCompact cars, Light trucks
ParentGeneral Motors Canada

Asüna was a captive import automobile marque created in 1992 for sale in Canada by General Motors as a counterpart to Geo. It was one of two successors to the Passport marque, which had a similar intent.

Preceding the Asüna marque, Passport sold a Korean (Daewoo) made badge engineered Opel Kadett E known as the Passport Optima (which hit Canadian shores in 1991) as well as a selection of Isuzu cars and SUVs. General Motors Canada changed its branding strategy in 1988, disbanding Passport (the Optima was rebadged for 1992 as Pontiac LeMans). Isuzu was grouped together with Saab and GM's new, import-fighting Saturn division to form Saturn-Saab-Isuzu dealerships. The Geo marque was introduced in Canada in (model year) 1992, offered at Chevrolet-Oldsmobile-Cadillac dealers (who had been selling the Geo (rebadged Suzuki) marque's products as Chevrolets from 1987 until the marque's introduction). Sales of Geo vehicles were relatively successful, prompting Pontiac-Buick-GMC dealers to request GM Canada to provide a lineup of similar "import" vehicles. Asüna was created to fulfill this demand. Geo has been terminated for 1998 so the Chevrolet Tracker name was back (as in 89-91) until 2004. Small Metro and Firefly until year 2000.

The Pontiac LeMans model name was dropped altogether in favour of trimline designations, selling as Asüna SE in base trim hatchbacks and sedans, and as Asüna GT as a higher trim hatchback for 1993. The Asüna lineup was rounded out by the 1993 Sunfire (Isuzu Impulse and Geo Storm twin) and 92-93 Sunrunner taking the GMC Tracker's place in the Pontiac-Buick-GMC lineup.

Asüna sales could not match Geo's, and the Asüna marque was eliminated for 1994. The SE/GT and Sunfire were dropped from the GM Canada lineup and Sunrunner was rebadged as a Pontiac (94-97). Firefly (Geo Metro) was back in the Pontiac family for 1994 to "built excitment" in the sub-compact car segment.

List of vehicles[edit]

Name Years in production Badge engineered Image
Sunfire 1993 Isuzu Piazza Asuna sunfire.jpg
Sunrunner 1992-1993 Suzuki Escudo Asuna Sunrunner front.jpg
SE/GT 1993 Daewoo LeMans Asuna GT.jpg