|Dustin Moskovitz (CEO)|
|Revenue||$227 million (2021)|
Number of employees
Asana (// or //) is a web and mobile work management platform designed to help teams organize, track, and manage their work. It is produced by the San Francisco based company of the same name (Asana, Inc.).
The company was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. The product launched commercially in April 2012. In September 2020, the company was valued at $5.5 billion following its direct listing.
Moskovitz and Rosenstein left Facebook in 2008 to start Asana (named after a Sanskrit word meaning “yoga pose”), which officially launched for free out of beta in November 2011 and commercially in April 2012.
In September 2018, Asana announced that it had reached 50,000 paying customers and a 90 percent YoY revenue growth rate.
This section may contain an excessive amount of intricate detail that may interest only a particular audience. Specifically, When features were introduced may seem like a big deal to company employees, but nobody else cares..(November 2021)
Asana is a software-as-a-service designed to improve team collaboration and work management. It helps teams manage projects and tasks in one tool. Teams can create projects, assign work to teammates, specify deadlines, and communicate about tasks directly in Asana. It also includes reporting tools, file attachments, calendars, and more.
In May 2013, Asana launched Organizations, a way for companies of all sizes to use Asana, reporting tools to help teams monitor project progress, and IT admin tools.
In January 2015, Asana released its native Android app. Later that year, the company added team conversations. In September 2015, Asana unveiled a completely redesigned application and brand.
In 2016, Asana added administrator features including member management, team management, and password and security controls. Then, status updates were added so teams could communicate the state of a project to stakeholders, and task dependencies followed in July 2016. In September 2016, the company launched custom fields, “an interface and architecture that will let you tailor Asana’s information management to cover a variety of structured data points”. A few months later, Asana launched Boards so teams could organize and visualize their projects in columns. The Verge reported that, “By integrating lists and boards into a single product, Asana may have just vaulted ahead of its rivals.” The company also released pre-made project templates.
In March 2017, Asana announced its integration with Microsoft Teams, followed by the launch of custom project templates in June. In fall 2017, start dates, a new integration with Gmail, and comment-only projects were released. Also in November, Asana launched its app in French and German.
At the beginning of 2018, Asana launched a new CSV importer so teams could upload their data into the app. In February 2018, the app was released in Spanish and Portuguese. In March 2018, Asana announced a new interactive feature called Timeline, which businesses can use to visualize and map out their projects.
In October 2021, Asana announced its new Enterprise Work Graph suite, which includes enterprise workflow features. 
API and integrations
In April 2012, Asana released its API to third-party developers. Asana's open API provides a means to programmatically read information in Asana, input information into Asana, and create automations within Asana. This allows customers or third-party developers to build on the Asana platform and customize Asana to the unique way their teams work. Common use cases include automating repetitive tasks, chaining processes, automating reporting on tasks and projects, and syncing with databases or other tools.
The Asana API is a RESTful interface, allowing users to update and access much of their data on the platform. It provides predictable URLs for accessing resources, and uses built-in HTTP features to receive commands and return responses. This makes it easy to communicate with a wide variety of environments, from command-line utilities to browser plugins to native applications.
Asana has integrations with other SaaS tools, including Gmail, Slack, Microsoft Outlook, Dropbox, Box, Google Drive, Zapier, IFTTT, Wufoo, JotForm, Okta, OneLogin, Harvest, Instagantt, Zendesk, Zoom and Qatalog.
Asana received a 4.5 out of 5 from PC Magazine (October 13, 2017), which named it an Editors' Choice and called it "one of the best collaboration and productivity apps for teams." The article remarked on Asana's "thoughtful design, fluid interactive elements, and generous member allotment." In December 2020, Asana was named as one of the Best Workplaces for Parents in the US by Great Place to Work.
- Collaboration software
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- "Great Place to Work's Best Workplaces for Parents™ 2020". Great Place to Work®. Retrieved December 22, 2020.
- Official website
- Business data for Asana: