Headquarters of Asatsu-DK at Toranomon Hills
|Traded as||TYO: 9747|
|Founded||March 19, 1956|
|Headquarters||Toranomon Hills, Minato, Tokyo, Japan|
|Kōichirō Naganuma (President and CEO)|
Number of employees
|1,925 (Dec 2011)|
Asatsu-DK Inc. (株式会社アサツー ディ・ケイ Kabushiki-gaisha Asatsū Di Kei?), often abbreviated simply as ADK or sometimes called Anime Densetsu no Kaitakusha (アニメ伝説の開拓者 A Pioneer of the Animation Legends?), is a Japanese advertising agency. Headquartered at Toranomon Hills, Minato, Tokyo since June 2014 (formerly at Tsukiji, Chūō, Tokyo), the firm is Japan's third largest advertising agency, after Dentsu and Hakuhodo. The agency has 80 offices in over 20 countries. One of the offices, Asatsu-DK Europe, was established in 1993 in Amsterdam, Netherlands. The WPP Group holds a 20% share in Asatsu-DK.
Asatsu Inc. was established in 1956 by Masao Inagaki. On August 1998, it entered into a professional tie-up with the WPP Group. It soon merged with fellow advertising agency Dai-ichi Kikaku Co., Ltd. (which was established in 1951) to form Asatsu-DK (where the DK stands for Dai-ichi Kikaku) on January 1, 1999.Masao Inagaki died on April 16, 2015.
Subsidiaries and interests
It owns a variety of interests and companies, including the production studio NAS, the animation studio Eiken, the publishing house Nihon Bungeisha Publishing, the film and print processing enterprise Taiyo Seihan, the production studios Sun Artist Studio, Supervision Inc., television commercial production house Prime Pictures, and creative services company Tokyo Ad Party.
Asatsu-DK is also involved in producing and providing its services to numerous anime series, through itself as well as its numerous subsidiaries, including recent installments of Sunrise's famous Gundam series, such as the latest series Mobile Suit Gundam 00, Turn A Gundam, Mobile Suit Gundam Seed and Mobile Suit Gundam Seed Destiny, as well as several other anime.
- "Asatsu-DK Inc. Company Profile - Yahoo! Finance". Yahoo! Finance. Archived from the original on May 11, 2013. Retrieved August 28, 2016.
- "Asatsu-DK - Advertising Age - DataCenter: Agency 2007". Advertising Age. 2007-04-22. Archived from the original on 20 October 2007. Retrieved 2007-10-15.
- "The announcement of the loss of the founder" (PDF). adk.jp. April 18, 2015. Retrieved August 28, 2016.