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Asatsu-DK Inc.
株式会社アサツー ディ・ケイ
Kabushiki gaisha
Traded as TYO: 9747
Industry Advertising agency
Founded March 19, 1956
Founder Masao Inagaki
Headquarters Toranomon Hills, Minato, Tokyo, Japan
Key people
Kōichirō Naganuma (President and CEO)[1]
Number of employees
1,925 (Dec 2011)
Website Official website
Asatsu-DK's previous logo (2002-2014)

Asatsu-DK Inc. (株式会社アサツー ディ・ケイ, Kabushiki-gaisha Asatsū Di Kei, Trading name: ADK) is a Japanese advertising agency. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014 (previously in Tsukiji, Chūō, Tokyo), the firm is Japan's third largest advertising agency after Dentsu and Hakuhodo.[1] The agency has 80 offices in over 20 countries. One, Asatsu-DK Europe, was established in 1993 in Amsterdam, Netherlands. The WPP Group holds a 20% share in Asatsu-DK.[1][2]


Asatsu Inc. was established in 1956[3] by Masao Inagaki. On August 1998, it entered a business tie-up with the WPP Group. It soon merged with fellow advertising agency Dai-ichi Kikaku Co., Ltd. (established in 1951) to form Asatsu-DK (the DK stands for Dai-ichi Kikaku) on January 1, 1999. Masao Inagaki died on April 16, 2015.[4] In October 2017, it was reported that U.S. private equity firm Bain Capital was looking to buy Asatsu-DK for ¥152 billion ($1.35 billion).[5]

Subsidiaries and interests[edit]

It owns a variety of interests, including production company NAS; animation studio Eiken; animation studio Gonzo; Nihon Bungeisha Publishing; film and print processor Taiyo Seihan; production studio Sun Artist Studio, Supervision Inc.; television commercial production house Prime Pictures; and creative services company Tokyo Ad Party.[2]

Asatsu-DK is also involved in producing and providing its services to numerous anime series, through itself as well as its subsidiaries, including recent installments of Sunrise's Gundam series, such as the latest series Mobile Suit Gundam 00, Turn A Gundam, Mobile Suit Gundam Seed and Mobile Suit Gundam Seed Destiny, as well as several other anime titles.


  1. ^ a b c "Asatsu-DK Inc. Company Profile - Yahoo! Finance". Yahoo! Finance. Archived from the original on May 11, 2013. Retrieved August 28, 2016. 
  2. ^ a b "Asatsu-DK - Advertising Age - DataCenter: Agency 2007". Advertising Age. 2007-04-22. Archived from the original on 20 October 2007. Retrieved 2007-10-15. 
  3. ^ "Company Overview of Asatsu-DK Inc". Bloomberg. Retrieved 9 April 2018. 
  4. ^ "The announcement of the loss of the founder" (PDF). April 18, 2015. Retrieved August 28, 2016. 
  5. ^

External links[edit]