Asda Mobile

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Asda Mobile
FoundedApril 2007
HeadquartersLeeds, West Yorkshire, England, United Kingdom
Area served
United Kingdom
ProductsMobile telecommunications products and services
ParentAsda (2007–present)

Asda Mobile is a mobile virtual network operator (MVNO) in the United Kingdom, operated by Asda, using the EE network. Asda Mobile previously used the Vodafone network until December 2013. Asda Mobile is available in over 360 stores across the UK and online through purchasing either a SIM Card (Standard, Micro or Nano SIM) or through an Asda Mobile handset.


Asda Mobile operates a single tariff which can have one of six bundles added onto it, valid for 30 days.[1]

Cost Data Minutes Texts
£5 250MB 125 2000
£7 1GB 300 Unlimited
£10 3GB 600 Unlimited
£12 4GB 800 Unlimited
£15 6GB 1000 Unlimited
£20 9GB Unlimited Unlimited
£25 15GB Unlimited Unlimited

Standard Tariff
This table outlines the standard cost paid by any Asda Mobile customer unless a bundle option is added (as of September 2018).

Use Cost
Calls (to any UK mobile, landline or Asda voicemail service) 8p/min
Texts 4p/text
MMS 25p/text
Data 5p/MB
International Calls or Text Messages (SMS) 25p/min or 20p/text EU/USA/Canada/Australia/New Zealand, Rest of the world £1.20/min or 20p/text


There are many phones available from Asda, either in-store, or from their online service Asda sell both unlocked and locked phones: the locked phones are locked to one of the major UK networks and sold with their SIM and potential phone customisations.


Asda Mobile currently operates using the EE network having previously operated on the Vodafone network, 2G 3G 4G.


Asda Mobile was awarded the Which award for best mobile network for the years 2010, 2011 and 2012 and recommended in 2016. Results based on coverage, pricing and customer service.


External links[edit]