Ashby Avenue (stadium)

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Ashby Avenue
The Avenue
Ashby Avenue Stadium 1.JPG
The Willy White Suite and Bryan Smith memorial dressing rooms in 2010, seen from the Main Stand
Ashby Avenue is located in Lincolnshire
Ashby Avenue
Ashby Avenue
Location in Lincolnshire
LocationLincoln, Lincolnshire
Coordinates53°12′38″N 0°35′03″W / 53.21056°N 0.58417°W / 53.21056; -0.58417
OwnerLincoln United F.C.
Capacity2,200 (250 seated)
Lincoln United F.C.
Lincoln Ladies F.C. (2009–2010, 2012)

Ashby Avenue (officially known from August 2012 as NTR Solutions Stadium for sponsorship purposes) is a football stadium in Lincoln, Lincolnshire, England. It is the home ground of Lincoln United of the Northern Premier League Division One South. Since July 2009, Lincoln Ladies also played their home games at Ashby Avenue.[1] The stadium is located in the Hartsholme area of the city, backing onto Hartsholme Country Park.[2] It has a total capacity of 2,200,[3] with a seated Main Stand which holds around 250.

In August 2012 Lincoln United sold the Stadium naming rights to NTR Solutions, a telecommunications firm, for a reported five–figure fee.[4]


A 6–1 friendly defeat against Premier League club Nottingham Forest in 1992 marked the official opening of the Bryan Smith memorial dressing rooms.[5]

1994 saw the construction of the Willy White Suite, the seated Main Stand and the Claudine Morley (South) Stand.[6]

Structure and facilities[edit]

Entry is via turnstile at the north end of the stadium, which has a covered standing area behind the goal. Mesh protects the Bryan Smith memorial dressing rooms. A separate canteen building named the Willy White Suite stands beside the dressing rooms.

On the half way line there is an integrated press box and dugout structure, which includes a gantry for television cameras. The covered Arthur Simpson Stand, with two rows of bench seating, runs down to the Claudine Morley Stand, a standing terrace which runs along the south end of the pitch. The Main Stand has four rows of individual tip-up seats which provide covered seating for approximately 250 spectators.[7]

The stadium sponsor is currently Sun-Hat Villas, who agreed a three year deal in 2014.



  1. ^ "Lincoln Ladies to return to city". British Broadcasting Corporation. 15 July 2009. Retrieved 25 November 2012.
  2. ^ "Ground information". Lincoln United F.C. Archived from the original on 16 May 2008. Retrieved 25 November 2012.
  3. ^ "WSL Venues". Soccerway. Retrieved 25 November 2012.
  4. ^ "Lincoln United's Ashby Avenue becomes NTR Solutions Stadium". Lincolnshire Echo. 30 August 2012. Archived from the original on 2 September 2012. Retrieved 25 November 2012.
  5. ^ "Archive 1992/93". Lincoln United F.C. 23 May 2012. Retrieved 25 November 2012.
  6. ^ "Lincoln United Football Club - Sports Pavilion". Retrieved 25 November 2012.
  7. ^ "Lincoln United Ashby Avenue". 6 December 2008. Retrieved 25 November 2012.

Coordinates: 53°12′38″N -0°35′03″W / 53.21056°N 0.58417°W / 53.21056; -0.58417