|Founded||17 February 1988|
|Frequent-flyer program||Asiana Club|
|Airport lounge||Asiana Lounge|
|Company slogan||아름다운 사람들 (Korean) Beautiful People (English)|
|Parent company||Kumho Asiana Group|
|Headquarters||Osoe-dong, Gangseo-gu, Seoul, South Korea|
|Revenue||KRW\ 5,638.1 billion (2012)|
|Revised Romanization||Asiana Hanggong|
Asiana Airlines Inc. (Hangul: 아시아나항공; RR: Asiana Hanggong, simplified Chinese: 韩亚航空; traditional Chinese: 韓亞航空; literally: "Korea Asia Airlines" ; KRX: 020560; formerly Seoul Airlines) is one of South Korea's two major airlines, along with Korean Air. Asiana has its headquarters in Asiana Town building in Seoul. The airline has its domestic hub at Gimpo International Airport and its international hub at Incheon International Airport (70 kilometres (43 mi) from central Seoul). As a member of Star Alliance, it operates 14 domestic and 90 international passenger routes, and 27 cargo routes throughout Asia, Europe, North America, and Oceania. As of December 2014, the company employs 10,183 people. The majority of Asiana's pilots, ground staff, and flight attendants are based in Seoul. Asiana Airlines is the largest shareholder in Air Busan, a low-cost regional carrier joint venture with Busan Metropolitan City. Asiana is also currently an official sponsor of the South Korea national football team and The Presidents Cup 2015.
- 1 History
- 2 Corporate affairs
- 3 Destinations
- 4 Fleet
- 5 In-flight services
- 6 Frequent flyer program
- 7 Marketing
- 8 Incidents and accidents
- 9 See also
- 10 References
- 11 External links
Korean Air (associated with the Hanjin Group), which was privatized in 1969, had a monopoly on the South Korean airline industry until the establishment of Asiana in 1988. Asiana's formation did not come about as a policy initiative favoring liberalized market conditions but rather because of pressure from other chaebols and interests who wanted to compete. It was formed by the Kumho Asiana Group (formerly Kumho Group) and was originally known as Seoul Air International. Asiana was established on 17 February 1988 and started operations in December 1988 with flights to Busan. As of 2007 the airline was owned by private investors (30.53%), Kumho Industrial (29.51%), Kumho Petrochemical (15.05%), foreign investors (11.9%), Korea Development Bank (7.18%), and others (5.83%).
Beginning regular service
Asiana began operations in December 1988, using Boeing 737 Classic planes, with flights to Busan and Gwangju. In 1989, Asiana began regular services to Jeju City, Gwangju, and Daegu and later the same year, Asiana began international chartered flights to Sendai in Japan. In 1990, Asiana began its first scheduled international service to Tokyo, Nagoya, Sendai, and Fukuoka. In the same year, Asiana had 9 Boeing 747-400s, 10 Boeing 767–300s and 8 Boeing 737–400s. In early 1991, Asiana began services to Bangkok, Singapore, Hong Kong and Taipei. Transpacific flights to Los Angeles began in December 1991 with a Boeing 747-400 Combi. Services to Vienna, Brussels, and Honolulu began in the mid 1990s. In 1993, Asiana began services to Ho Chi Minh City in Vietnam.
Expansion as global carrier and joining Star Alliance
Asiana Airlines has rapidly expanded since its establishment in 1988 to become a mid-sized, global carrier with a current fleet of 85 aircraft. In December 1998, the airline operated the presidential airplane for the first time. The Airline was listed in KOSDAQ In December 1999. On 28 January 2003, the airline became a full Star Alliance member, expanding its worldwide network and global brand. In 2004, the airline added the Airbus A330 and the Boeing 777-200ER to its fleet, and expanded its routes into mainland China. Currently it provides international services to 71 cities in 23 countries on 91 routes, and domestic services to 12 cities on 14 routes. It also provides international cargo services to 29 cities in 14 countries on 28 routes by Asiana Cargo, the airline's freight division. In 2012, the airline had net sales of US$5.3 billion.
New corporate identity
In February 2006, Asiana Airlines modernized its corporate identity for unification with those of other divisions of its parent company the Kumho Asiana Group. The names of the travel classes have changed from First Class, Business Class, and Economy Class to First, Business, and Travel classes respectively, and the colors of the travel classes have changed to yellow, blue and red for First, Business, and Travel Class, respectively. New uniforms were also created for the crew.
Since the 2000s (decade), Asiana has focused on long-haul services and fleet modernization. As of December 2013, Asiana operates total 90 (45 round-trip) transpacific passenger flights per week. The airline also plans to increase the size of its fleet from current 83 to 85, with the delivery of the Airbus A380 in May 2014. For safety improvement, further focus will also be made on improving communications between crews.
Asiana began to focus on being an environmentally friendly company in the mid-90s and has put its efforts ever since in this regard, such as completely banning in-flight smoking and cigarette sales in 1995. The company was awarded first in class certification by the International Organization for Standardization (ISO) for meeting criteria ISO 14001 in 1996. In 2001, Asiana Airlines was recognized for being the "first environmentally friendly company within the service industry" by the Ministry of Environment. Some of Asiana's other environmentally-minded programs include an emissions measurement and reduction system, reducing pollution from ground facilities and partnering with the Rainforest Alliance for coffee served on board.
On 17 February 2009, Air Transport World (ATW) awarded Asiana the "Airline of the Year" award, which is considered to be one of the most honorable awards in the airline industry. In May 2010, Asiana Airlines was named the best airline in the world by Skytrax at the 2010 World Airline Awards. Asiana came in second place behind Qatar Airways in 2011 and 2012.
The airline has its headquarters in Asiana Town (아시아나타운) in Osoe-dong, Gangseo-gu, Seoul. The airline's head office moved from Hoehyeon-dong, Jung District to Asiana Town in Osoe-dong on 1 April 1998.
Asiana Airlines serves destinations on four continents with a well-developed Asian network that includes important cities in the People's Republic of China, Japan, Southeast Asia and Central Asia. The airline serves a number of gateway cities in North America and Europe while retaining a limited coverage of Oceania. It is the first airline that has developed regular passenger routes between Seoul and Tashkent, Almaty, Siem Reap, Phnom Penh and Koror. Besides regular routes, Asiana also has served a number of seasonal charter routes from Seoul to some tourist attractions such as Brunei, Nha Trang, Qiqihar and Zhangjiajie. Asiana Cargo, the airline's only cargo subsidiary, also has a wide network, especially in Europe and the United States, and currently serves cities that Asiana does not offer regular passenger services to and from. Some of these cities in Europe, include Brussels, Milan, Oslo, and Vienna. Some of these cities in the United States, include Atlanta, Dallas, Miami, and Portland.
In July 2013, Asiana began its regular passenger service to Jakarta and Denpasar, Indonesia. Currently, there are also plans to launch a new passenger route between Seoul and Wuxi. While trying to obtain traffic rights for Korea-Mongolia routes, the airline is also considering more investment in long-haul services, including launching a direct charter route to Budapest by July 2016.
|Airbus A320-200||7||—||0||0||156||156||to be retired and replaced by Airbus A321neo|
|Airbus A321-200||23||2||0||12||159||171||HL8071 in Star Alliance livery|
|Airbus A321neo||—||25||TBA||with 5 options and 20 purchase rights, delivered from 2017.|
|Airbus A350-800||—||8||TBA||Original orders included 10 of each variant (−800, −900, −1000).
|Asiana Cargo fleet|
The company has previously operated the following aircraft:
Asiana Airlines offers five classes of services – First Suite class, First class, Business Smartium class, Business class and Travel (economy) class. Seat configurations and in-flight entertainment systems vary by the type of the aircraft and its operating routes, although Asiana is likely to simplify those with upcoming deliveries of its new orders from Airbus.
First Suite class and First class are mainly offered in between Seoul and Los Angeles, New York City, Chicago and Frankfurt. Passengers in these classes are offered pajamas, souvenirs and "amenity kits" containing items such as skin cream, toothpaste, eye shades and earplugs. A passenger can pre-order in-flight meals 48 hours prior to departure. First class seats are equipped with personal AVOD systems.
Besides those routes, most of Asiana's international flights offer two type of classes – business smartium class or business class as the highest class, and travel class, without first class. Some of the short-length international flights and charter flights are operated by mono-class basis, as well as all of the airline's domestic flights. Every business "smartium" class seat is equipped with video on demand. Other business-class seats were upgraded to video on demand by 2014. Apart from some routes operated by 767 and A321-100 aircraft, most of Asiana's Travel class seats also have television or video systems. In-flight entertainment systems are not offered on domestic routes, which consist of flights of an hour or less.
Asiana offers two in-flight magazines, 'Asiana' (a travel magazine) and 'Asiana Entertainment', which are available to all passengers.
Frequent flyer program
Asiana Club is Asiana Airline's frequent flyer program, formerly Asiana Bonus Club. Asiana Club has five tiers: Silver, Gold, Diamond, Diamond Plus and Platinum. To acquire or maintain each tier, members are required to accrue 0, 20000, 40000, 100000 miles in two calendar years from the 'reference date'. Status miles are based on 'On-board mileage', which includes miles accumulated by traveling with Asiana Airlines or Star Alliance airlines. Also, members can accrue miles by flying 'partner airlines' such as Qatar Airlines. Miles accumulated in the program entitle members to bonus tickets, class upgrades and other products and services such as dining at Outback Steakhouse.
In addition, individuals who accumulate 500,000 miles earned on Asiana receive lifetime Asiana Diamond Plus status. Individuals who accumulate 1,000,000 miles earned on Asiana receive lifetime Asiana Club Platinum status.
Asiana has endorsement deals with the following:
- Park Ji-Sung – Manchester United ambassador
- K. J. Choi – Professional golfer
- Yang Yong-eun – Professional golfer
- Chan-Ho Park – ex-MLB pitcher
- YG Entertainment – record label and talent agency
- KBS Symphony Orchestra
- Korea National Ballet
Incidents and accidents
- On 26 July 1993, Asiana Airlines Flight 733, a Boeing 737–500 (HL7229) crashed in poor weather about four kilometres short of the runway in Mokpo while making its third landing attempt on runway 06 at Mokpo Airport. Two of the six crew members and 66 of the 110 passengers on board were killed.
- On 11 November 1998, an Asiana Airlines Boeing 747-400 attempting a U-turn in the gate area of Ted Stevens Anchorage International Airport embedded its winglet into an Aeroflot Ilyushin Il-62M's tail. No one was injured. Asiana was subsequently sued by Aeroflot. The Il-62M in this incident had to be written off and was parked at Ted Stevens Anchorage International Airport with the Asiana winglet still embedded in its tail, until it was scrapped in October 1999.
- On 28 July 2011, Asiana Airlines Cargo Flight 991, a Boeing 747-400F bound for Shanghai Pudong Airport from Incheon Airport, crashed into the Pacific Ocean off Jeju Island, South Korea, after reporting a fire in the cargo compartment.
- On 6 July 2013, Asiana Airlines Flight 214, a Boeing 777-200ER (HL7742), crashed short of the runway while landing at San Francisco International Airport, due to pilot error, killing 3 of the 307 passengers on board. A passenger also suffered fatal injuries after being struck by airport facilities during the emergency response and a third died in hospital a week after the incident as a result of their injuries. On 25 February 2014, Asiana Airlines was fined $500,000 by the U.S. Department of Transportation for "failing to promptly contact passengers' families and keep them informed about their loved ones" during and after the crash.
- On 14 April 2015, Asiana Airlines Flight 162, an Airbus A320 (HL7762), crash landed short of the runway at Hiroshima Airport, Japan. The aircraft spun 180 degrees and eventually stopped on the runway with a fractured wing, damage to the left engine and all landing gear collapsed. The aircraft was operating an international scheduled passenger flight from Incheon International Airport, Seoul, South Korea. More than 20 of the 82 people on board were injured.
- Transport in South Korea
- List of companies of South Korea
- List of airlines of South Korea
- List of airports in South Korea
- List of Central, Far East, South, and Southwest airline holding companies
- "Asiana Airlines Sustainability Report 2012" (PDF). Asiana Airlines.
- "Home." Asiana Airlines. Retrieved 13 September 2010. "Address : Asiana Town, P.O.Box 98 47 Osoe-dong, Gangseo-gu, Seoul, Korea." Address in Korean: "주소 서울특별시 강서구 오쇠동 47번지 아시아나 타운." Map in Korean, Direct image link to map
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- Kim, Jongseok (1997). Findlay, Christopher; Sien Chia, Karmjit Singh, eds. Asia Pacific Air Transport: Challenges and Policy Reforms. Singapore: Institute of Southeast Asian Studies. pp. 74–104. ISBN 978-981-230004-1. Retrieved 15 February 2013.
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- 1999~1994 | 연혁 | 소개 및 연혁 | 회사소개 | 아시아나항공. Flyasiana.com. Retrieved on 2013-07-12.
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- Asiana Airlines new colours
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- BCSD Korea (15 January 2009). "Asiana Airlines: Environmentally friendly management and sustainability, Case Study (2009)" (PDF). http://www.wbcsd.ch/plugins/DocSearch/details.asp?MenuId=ODY&ClickMenu=RightMenu&doOpen=1&type=DocDet&ObjectId=MzMwNjE. Geneva: World Business Council for Sustainable Development. Retrieved 14 February 2013. External link in
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- ATW's 2009 Airline of the Year
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- //flyasiana.com/english/ Asiana Airlines – Fleets] Asiana Airlines
- asms.casa.go.kr. Atis.casa.go.kr. Retrieved 15 December 2010.
- Asiana Airlines fleet ch-aviation.ch
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- In-flight publications about its mileage programme.
- 퍼스트 클래스 | 클래스별 서비스 | 기내서비스 | 서비스 안내 | 아시아나항공. Flyasiana.com. Retrieved on 2013-07-12.
- 노선별 운항 기종 | 최첨단 기내시설 항공기 | 기내서비스 | 서비스 안내 | 아시아나항공. Flyasiana.com. Retrieved on 2013-07-12.
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- Manchester United’s Park Ji-Sung secures lucrative new contract – Sports Personal Endorsement news – Soccer. SportsPro Media. Retrieved 15 December 2010.
- Asiana Airlines sponsors Psy's agency. Yonhap News Agency. Retrieved 28 January 2013.
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- Harro Ranter (14 April 2015). "ASN Aircraft accident Airbus A320-232 HL7762 Hiroshima International Airport (HIJ)". Retrieved 10 July 2015.
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- Yeo, Ghim-Lay. "-Investigators sent to Asiana A320 runway excursion in Hiroshima". Flight Global. Retrieved 14 April 2015.
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