Star India

From Wikipedia, the free encyclopedia
  (Redirected from Asianet Suvarna)
Jump to: navigation, search
Star India Private Limited
Formerly called
STAR TV India Private Limited
Subsidiary of 21st Century Fox
Industry Mass media
Founded 1 August 1991; 25 years ago (1991-08-01)
Founders
Headquarters Star House, Urmi Estate, 95, Ganpatrao Kadam Marg, Lower Parel (West), Mumbai, Maharashtra, India
Area served
South Asia
Key people
  • Uday Shankar (Chairman and CEO)
  • Sanjay Gupta (Managing Director)
Products Broadcasting
Film
Entertainment
Web portals
Parent 21st Century Fox
Website www.startv.com

Star India Private Limited, formerly STAR TV India is an Indian media and entertainment company, owned by 21st Century Fox. It is headquartered in Mumbai, Maharashtra. STAR India's portfolio includes 58 channels in eight languages.[1] The network reaches around 650 million viewers in India per month.[2]

History[edit]

Before 1993[edit]

Star TV was a joint venture between Hutchison Whampoa and Li Ka-Shing and was established to launch such a service. Li Ka-Shing's son, Richard, was CEO. It was launched in 1991. In early 90s, Star India included Star Plus (then an English-language entertainment channel), Prime Sports (later became Star Sports), MTV and Nickelodeon (through a tie up with Viacom), Star Movies and Zee TV (belonging to Subhash Chandra). Star TV was beamed out of Asiasat satellite.

In 1993, Rupert Murdoch bought a 64 percent stake in Star TV for $525 million. Star was originally broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. In 1993 News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% on 1 January 1993.[3][4] Murdoch declared that:[5]

"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"

After 1993[edit]

In 1995, Zee TV and Star signed an agreement to promote each other's content on their respective networks. Thus, ads for Star programs began to appear on Zee and vice versa. An agreement with Subhash Chandra, prohibited Star from creating Hindi-language programming, so Star relied mainly on English-language imported programming. Star was third in Indian market share (3%) behind Zee TV (12%) and Sony (11%). This agreement was however short-lived as Star's English-language entertainment channel Star Plus started broadcasting Hindi content. By 1997, Star Plus became a 100% Hindi-language entertainment channel and Star TV launched Star World a separate channel that broadcast content formerly shown by Star Plus. For four years until 1999, Star had losses of nearly US$500 million. Consequently, Murdoch revamped Star management; programming chief Sameer Nair decided to start creating Hindi-language programming to target "mass instead of class."[6] Peter Mukerjea was Chief Executive Officer of STAR India from 1999 to 2007.[7]

In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units – STAR India, STAR, and Fox International Channels Asia.[8]

STAR India also manages News Corporation's interests in seven ventures including DTH operator Tata Sky; cable system Hathway, channel distributor Media Pro Enterprise, south Indian broadcast business of STAR Vijay, the film producer and distributor Fox Star Studios India and STAR CJ Alive Home Shopping.

STAR India entered into High Definition broadcasting on 15 April 2011 with the launch of the HD versions of its channels, including Star Plus HD, Star Movies HD, Star World HD, Star Gold HD and National Geographic Channel India HD.

Star CJ Alive (now ShopCJ)[edit]

Star CJ Alive (now ShopCJ) is an Indian television shopping channel which was started between Star India and CJ Group of South Korea in 2009.[9] It is a 24/7 shopping channel which in its starting stage used STAR Utsav for hosting the television marketing programs in six-hour slots.[10] In its initial years, the programs were aired in Hindi. Star CJ Alive and depends mainly on infomercials. On 14 November 2012 Star CJ Alive appointed Kenny Shin as CEO for India.[11][12]

Business results[edit]

In August 2012, Business Line of The Hindu group reported that Star CJ Alive is claiming an average sales of products worth Rs. 9.5 million on week days and Rs. 12 million on weekends.[13] Approximately 65% of the sales come from electronics segment while household segment stands second in the race. In December 2012, some sections of the media reported that Rupert Murdoch run News Corp may exit Star CJ by selling its entire stake to Providence Equity Partners.[14] This share transfer reportedly ran into trouble when the Department of Revenue discovered that funds from other jurisdictions were being channelised to exploit Indo Mauritius double taxation avoidance agreement.[15]

STAR India Entertainment (52 Channels)[edit]

Star India currently provides the following entertainment channels.

Channel Details
Star Plus Hindi General Entertainment Channel
Star Plus HD HD Hindi General Entertainment Channel
Life OK Hindi General Entertainment Channel
Life OK HD HD Hindi General Entertainment Channel
V Hindi Songs and Youth Channel
Star Utsav Broadcast old shows of Star Plus, Life OK & also other shows
Star Utsav Movies Free-To-Air Hindi Movie Channel
Star Gold Hindi Movie Channel
Star Gold HD HD Hindi Movie Channel
Star Gold Select HD HD Hindi Movie Channel
Movies OK Hindi Movie Channel
Star Jalsha Bengali Language General Entertainment Channel
Star Jalsha HD HD Bengali Language General Entertainment Channel
Star Jalsha Movies Bengali Language Movie Channel
Star Jalsha Movies HD HD Bengali Language Movie Channel
Star Pravah Marathi Language General Entertainment Channel
Star Pravah HD HD Marathi Language General Entertainment Channel
Asianet Malayalam Language General Entertainment Channel
Asianet HD HD Malayalam Language General Entertainment Channel
Asianet Plus Malayalam Language General Entertainment Channel
Asianet Movies Malyalam Language Movie Channel
Star Suvarna Kannada Language General Entertainment Channel
Star Suvarna Plus Kannada Language Movie Channel
Star Vijay Tamil Language General Entertainment Channel
Star Vijay HD HD Tamil Language General Entertainment Channel
Star Vijay Super Tamil Language Movie Channel
Star Maa Telugu Language General Entertainment Channel
Star Maa HD HD Version of Star Maa
Star Maa Gold Telugu Language General Entertainment Channel
Star Maa Movies Telugu Language Movie Channel
Star Maa Movies HD HD Version of Star Maa Movies
Star Maa Music Telugu Language Music Channel
Star World English Language General Entertainment Channel
Star World HD HD English Language General Entertainment Channel
Star World Premiere HD HD English Language General Entertainment Channel
Star Movies English Language Movie Channel
Star Movies HD HD English Language Movie Channel
Star Movies Select HD HD English Language Movie Channel
Star Movies Action English Language Action Movie Channel
FX English Language General Entertainment Channel
FX HD HD English Language General Entertainment Channel
Fox Life Food and Lifestyle Channel
Fox Life HD HD Food and Lifestyle Channel
National Geographic Channel Infotainment Channel
National Geographic Channel HD HD Infotainment Channel
Nat Geo People Travel and Lifestyle Channel
Nat Geo Wild Wildlife Channel
Nat Geo Wild HD HD Wildlife Channel
Nat Geo Music English Language Music Channel
Baby TV English Language Kids Channel
Baby TV HD HD English Language Kids Channel

STAR India Sports (10 Channels)[edit]

Star India currently provides the following sports channels.

Channel Details
Star Sports 1 Standard-Definition Sports Channel .
Star Sports 2 Standard-Definition Sports Channel .
Star Sports 3 Standard-Definition Sports Channel .
Star Sports 4 Standard-Definition Sports Channel .
Star Sports HD 1 High-Definition Sports Channel .
Star Sports HD 2 High-Definition Sports Channel .
Star Sports HD 3 High-Definition Sports Channel .
Star Sports HD 4 High-Definition Sports Channel .
Star Sports Select HD 1 High-Definition Sports Channel .
Star Sports Select HD 2 High-Definition Sports Channel .

Star India Digital[edit]

Name Details
hotstar Online streaming service to watch all Star India's Channel shows and many more by using app or website . Many shows can be download in mobile by using Hotstar app .

Star India media channels[edit]

Star India does not contain any news channels. Star India sold Star News and other news channels to ABP News Network .

Availability[edit]

Apart from India, many of Star TV channels are also available in Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives.

National Sports Network in India[edit]

STAR sports group has planned to build a national sports network in India. The plan includes broadcasting in Indian languages. Starting from regional language Hindi to expansion for South Indian languages Malayalam, Tamil, Telugu, and Kannada. ESPN was renamed Star Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to Star Sports 1 and Star Sports 2 kept its name. STAR Cricket HD and ESPN HD renamed to Star Sports HD1 and Star Sports HD2 respectively. Star Sports 3 will be predominantly a Hindi-only channel. STAR plans to start with cricket, field hockey and football (soccer) initially. Domestic cricket of India like Deodhar Trophy and Ranji Trophy are considered. Besides, this two non-professional leagues like the University Cricket and University Field Hockey are also planned to be launched by STAR. In football, Barclays Premier League is also considered for regional broadcasting by STAR.[16]

Broadcasting Rights[edit]

STAR India has acquired media rights for BCCI Domestic and International Cricket Series matches in India through 2018, International Cricket Council matches through 2023, the England and Wales Cricket Board matches through 2017, Cricket Australia matches through 2017, Federation International De Hockey through 2022, Wimbledon through 2022 and Bundesliga through 2020. In addition, STAR India has acquired digital rights for Indian Premier League through 2017. In September 2014, STAR India acquired a 35% minority stake in Football Sports Development Limited, a joint venture with IMG-Reliance to launch the Indian Super League, a professional soccer league. In March 2015, STAR India, in association with its affiliate, acquired a 74% majority stake in Mashal Sports Private Limited in March 2015, for the operation of the Pro Kabaddi League In January 2015, STAR India, launched Hotstar, a new mobile and online entertainment destination for television shows, movies and sports content. In February 2015, STAR India entered into an agreement to acquire the broadcast business of MAA Television Network Limited, an entity in India that broadcasts and operates Telugu language entertainment channels. In December 2015, STAR India announced it has successfully completed the integration of the broadcast business of MAA TV in a deal estimated to be between Rs 2,000 to 2,500 crore.[17]

References[edit]

  1. ^ http://www.newscorp.com/management/startv.html
  2. ^ "Star India-We Are Star". www.startv.com. Retrieved 2017-05-22. 
  3. ^ Palmer, Rhonda. (26 July 1993) Murdoch catches rising Star – Entertainment News, Business News, Media. Variety. Retrieved 20 May 2012.
  4. ^ THE MEDIA BUSINESS; Star TV Extends Murdoch's Reach. New York Times (23 August 1993). Retrieved 20 May 2012.
  5. ^ http://www.guardian.co.uk/commentisfree/2008/apr/22/chinathemedia.rupertmurdoch. Guardian. Retrieved 20 May 2012.
  6. ^ Flegg, Michael (10 September 2001). "India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas". The Wall Street Journal. Archived from the original on 19 September 2001. 
  7. ^ "Peter Mukerjea - Executive Profile & Biography". Bloomberg Business. 26 Aug 2015. Retrieved 26 Aug 2015. 
  8. ^ "News Corporation Announces Intent to Pursue Separation of Businesses to Enhance Strategic Alignment and Increase Operational Flexibility - News Corp". Retrieved 10 November 2016. 
  9. ^ "Star CJ Alive braces for challenges of home shopping". 7 July 2010. Retrieved 10 November 2016. 
  10. ^ "STAR CJ Network launches "STAR CJ Alive"". Retrieved 10 November 2016. 
  11. ^ www.exchange4media.com. "Indian Advertising Media & Marketing News ? Exchange4media". Retrieved 10 November 2016. 
  12. ^ Bureau, Our (9 November 2012). "Kenny Shin is CEO, STAR CJ Alive". Retrieved 10 November 2016. 
  13. ^ Krishnamurthy, Gokul (13 August 2011). "Star CJ looks to coming 'alive' this festival season". Retrieved 10 November 2016. 
  14. ^ &, Aminah Sheikh. "Companies". Retrieved 10 November 2016. 
  15. ^ "News Corp entity plans to exit Star CJ run into FIPB hurdle". Retrieved 10 November 2016. 
  16. ^ Choudhary, Vidhi. "Star plans to build national sports network in India". Retrieved 10 November 2016. 
  17. ^ "Star India completes its integration with MAA Television Network - The Economic Times". Retrieved 10 November 2016. 

External links[edit]