Asit Kumarr Modi

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Asit Kumar Modi (born 24 December 1966), also known as Asit Modi, is an Indian TV producer, director and founder of Neela Tele Films Private Limited. He is known for producing the serials Taarak Mehta Ka Ooltah Chashmah, SAB Khelo SAB Jeeto!,[1] Wah! Wah! Kya Baat Hai!, Krishnaben Khakhrawala, Pyaar Mein Twist, Meri Biwi Wonderful,[2] Yeh Duniya Hai Rangeen[3] and Hum Sab Ek Hain.

Modi and his team of Taarak Mehta Ka Ooltah Chashmah were among the first nine citizens of India to be nominated by the Indian Prime Minister Narendra Modi to promote his Clean India Campaign.[4]


Modi completed his schooling from Sardar Vallabhbhai Patel School, Mumbai in 1982. He studied for a bachelor's degree in Commerce from Shri Chinai College of Commerce & Economics Mumbai from 1983 to 1987.[5][not in citation given]


Modi began his career in theatre as an actor, technician and assistant director. He was a lighting designer for Gujarati professional stage shows and handled the production and creative department of various serials in regional languages. He executed shows on Gujarati television with literature personalities as well. Modi handled production, creative and marketing for the serial Rajni (1995–96); marketing for a Marathi serial Kondmara for DD Marathi (1996–97); and marketing and executive production for Kabhi Yeh Kabhi Woh, a sitcom for DD II.

He has also produced and marketed the Gujarati serials Miyan Fuski, a comedy serial based on characters created by Jivram Joshi; Parinam, a suspense thriller for DD Mumbai and Ahmedabad; and Aahwan, a family drama.

Modi founded the television production company Neela Tele Films Private Limited in 1995, starting with the show Hum Sab Ek Hain,[3] followed by shows in other genres including comedy, drama, poetry series and reality game shows.

The Hindi sitcom Taarak Mehta Ka Ooltah Chashmah (SAB TV) is based on Gujarati humorist Taarak Mehta's weekly column “Duniya Ne Undha Chashma” published in the Gujarati magazine Chitralekha. Modi modified the show's story for a present-day audience. The show has been running for over ten years and has completed 2,600 episodes as on November 13, 2018.[6][better source needed]

Awards and recognition[edit]


  1. ^ "SAB TV launches their first ever game show 'SAB Khelo SAB Jeeto'!".
  2. ^ "It took me eight years to get Taarak Mehta.. on air: Asit Kumarr Modi". The Times of India.
  3. ^ a b "Neela Telefilms to produce a film". The Times of India.
  4. ^ "PM Mr Narendra Modi(PM of India) invites Asit Kumar Modi for Clean India Campaiging". The Times of India. 3 October 2014.
  5. ^ "Archived copy". Archived from the original on 2015-02-16. Retrieved 2015-02-16.CS1 maint: Archived copy as title (link)
  6. ^ Archived from the original on December 8, 2015. Retrieved February 5, 2016. Missing or empty |title= (help)
  7. ^ Altaf Hussain. "The HR Club organizes 5th National Conference : Game Changers". Archived from the original on 2015-10-04.
  8. ^ "2010 - The Indian Television Academy Awards". Archived from the original on 2010-08-20.
  9. ^ "The Tenth Indian Telly Awards".
  10. ^ "Winners of Lions Gold Awards 2010". PINKVILLA.