Associated Banc-Corp

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Associated Banc-Corp
Traded as NYSEASB
Industry Financial Services, regional banks, Bank-holding Company
Founded 1861
Headquarters Green Bay, Wisconsin, United States
Number of locations
Over 200 Branches
Area served
Key people

William R. Hutchinson, Chairman

Philip B. Flynn, CEO
Products Retail Banking
Commercial Banking
Specialized Lending
Commercial Real Estate Lending
Private Banking
Wealth Management
Asset Management
Investment Banking
Insurance Services
Number of employees
Approximately 4,400

Associated Banc-Corp is a U.S. regional bank holding company providing retail banking, commercial banking, commercial real estate lending, private banking, specialized financial services, and insurance services. It is headquartered in Green Bay, Wisconsin. It is the largest bank (by asset size) headquartered in Wisconsin. The bank's main focus is middle-market commercial banking in Wisconsin, Illinois, Minnesota, and the upper Midwest.

At June 30, 2016, it had $29 billion in assets [1] and was one of the top 50 publicly traded U.S. bank holding companies.[2] Associated Bank is a nationally chartered bank, regulated by the Office of the Comptroller of the Currency, Department of the Treasury. Associated Bank is a member of the Federal Deposit Insurance Corporation, the Federal Reserve Bank of Chicago and the Federal Home Loan Bank of Chicago. The company has approximately 4,400 employees. [3]


The Associated Banc-Corp holding company was formed on May 1, 1970 when three community banks formed a banking alliance that consolidated into Associated Bank. The three founding community banks were: The First National Bank of Neenah, founded in 1861; Kellogg Citizens National Bank, Green Bay, founded 1874; and Manitowoc Savings Bank, founded in 1884.

  • 1970 - Associated Banc-Corp was formed[citation needed]
  • 1989 - Acquired the Associated De Pere Bank of De Pere, Wisconsin
  • 1991 - Acquired Farmers State Bank of Pound, Wisconsin, and F&M Financial Services
  • 1992 - Acquired Wausau Financial and Northeast Wisconsin Financial Services
  • 1993 - Changed name to Associated Bank Green Bay, NA
  • 1993 - Acquired First National Bank of Sturgeon Bay of Sturgeon Bay, Wisconsin
  • 1995 - Acquired GN Bancorp of Illinois
  • 1996 - Acquired Mid-American National Bancorp of Illinois
  • 1997 - Merged with First Financial Corporation of Stevens Point, Wisconsin [4]
  • 1998 - Acquired Citizens Bank, NA of Shawano, Wisconsin
  • 1999 - Acquired Windsor Bancshares of Minnesota
  • 2001 - Changed name to Associated Bank, NA; merged and re-branded existing affiliate banks in Milwaukee, Wisconsin; Neenah, Wisconsin; Manitowoc, Wisconsin; Wausau, Wisconsin; and Madison, Wisconsin
  • 2002 - Acquired Signal Financial Corp. of Minnesota [5]
  • 2003 - Merged and re-branded affiliates: Associated Card Services Bank in Stevens Point, Wisconsin, and Associated Bank Illinois in Rockford, Illinois
  • 2004 - Acquired First Federal Capital Bank of La Crosse, Wisconsin, expanding into Western and Southwest Wisconsin [6]
  • 2005 - Merged and re-branded affiliate banks in Minneapolis, Minnesota, and in Chicago, Illinois
  • 2005 - Acquired State Financial Services of Hales Corners, Wisconsin, and expanded to Northern Illinois [7]
  • 2006 - Acquired Centra Financial of Wisconsin
  • 2007 - Acquired First National Bank of Hudson, Wisconsin [7]
  • 2008 - Requested a $525 Million share of the $700 Billion Troubled Asset Relief Program (TARP) fund
  • 2012 - Redeveloped the Downtown Green Bay Regency building, to create the new Associated Center as its headquarters [8]
  • 2011 - Repaid $525 Million share of the $700 Billion Troubled Asset Relief Program (TARP) fund [9]
  • 2013 - Named one of the 100 Most Trustworthy Companies by Forbes.[10]
  • 2014 - Joined the New York Stock Exchange and began trading under the ticker "ASB" [11]
  • 2015 - Acquired Ahmann & Martin Co., a risk and employee benefits consulting firm [12]


The principal executive office is located in Green Bay, Wisconsin.[8]

Lines of business[edit]

Associated Banc-Corp provides financial products and services to individuals and businesses in the Midwest.[13]

  • Consumer and commercial banking - branch banking, commercial banking, residential lending, payments and direct channels
  • Community markets - Eau Claire, Wisconsin; La Crosse, Wisconsin; Central Wisconsin; Rockford, Illinois; Peoria, Illinois; Southern Illinois; Rochester, Minnesota
  • Private client and institutional services - private banking, personal trust, asset management, retirement plan services, Associated Financial Group (employee benefits, risk management, and human resources consulting agency), Associated Investment Services
  • Corporate banking - corporate lending, specialized lending verticals (lending services for power generation, oil and gas, insurance, mortgage warehouse and health care industries), commercial deposits and treasury management, capital markets
  • Commercial real estate - commercial real estate lending (construction financing, interim/bridge financing, acquisition financing, term financing and refinancing), real estate investment trusts, syndications, tax credits


Associated Bank has retail branches in Wisconsin, Illinois and Minnesota and commercial loan production offices in St. Louis, Cincinnati, Cleveland, Columbus, Indianapolis, Detroit, Houston, and Dallas.


During the 1990s and 2000s, Associated Banc-Corp merged all of its affiliated banks into Associated Bank, N.A., a wholly owned subsidiary.

Associated's non-bank subsidiaries include: Associated Trust Company, N.A.; Associated Financial Group, LLC; Associated Investment Services, Inc.; and Kellogg Asset Management, LLC

Sports sponsorships[edit]

Associated Bank has been the bank of the Green Bay Packers since 1919.[14] It is a banking partner of the Milwaukee Brewers,[15] the University of Wisconsin-Madison Athletics,[16] and the Minnesota Wild.[17] It is also the bank of the Wisconsin Athletic Hall of Fame.[18]


  1. ^ "Associated Banc-Corp Reports Second Quarter Earnings of $0.31 per share" (PDF) (Press release). Associated Banc-Corp. July 21, 2016. Retrieved July 21, 2016. 
  2. ^ "Large Commercial Banks". Federal Reserve. June 30, 2015. Retrieved June 30, 2015. 
  3. ^ "Associated Banc-Corp Reports Second Quarter Earnings of $0.31 per share" (PDF) (Press release). Associated Banc-Corp. July 21, 2016. Retrieved July 21, 2016. 
  4. ^ "Associated Banc-Corp Sets Merger With First Financial". May 15, 1997. Retrieved June 21, 2016. 
  5. ^ "Associated Bank buys Signal Financial". September 10, 2001. Retrieved June 21, 2016. 
  6. ^ "Order Approving the Acquisition of a Savings Association" (PDF) (Press release). Federal Reserve. August 16, 2004. Retrieved March 22, 2016. 
  7. ^ a b "Associated Closes State Financial Acquisition" (Press release). October 2, 2005. Retrieved June 21, 2016.  Cite error: Invalid <ref> tag; name "Associated_Banc_Corp" defined multiple times with different content (see the help page).
  8. ^ a b "Associated Bank Comes Home". [City of [Green Bay, Wisconsin]]. March 26, 2012. 
  9. ^ "Associated Banc-Corp looks to a post-TARP future". September 24, 2011. Retrieved June 21, 2016. 
  10. ^ "Associated Bank named one of the top 100 Most Trustworthy Company's by Forbes" (Press release). Associated Banc-Corp. April 15, 2013. Retrieved April 15, 2013. 
  11. ^ "Associated Bank marks move to New York Stock Exchange". February 24, 2015. Retrieved June 21, 2016. 
  12. ^ Paul Gores (January 16, 2015). "Associated Banc-Corp to buy Minnesota insurance broker". Milwaukee Journal Sentinel. Retrieved March 21, 2016. 
  13. ^ "Associated Banc-Corp Profile". Bloomberg. March 21, 2016. 
  14. ^ Paul Gores (September 1, 2015). "Associated Bank signs Packer receivers for marketing campaign". Milwaukee Journal Sentinel. Retrieved March 21, 2016. 
  15. ^ "Milwaukee Brewers and Associated Bank expand partnership" (Press release). Associated Banc-Corp. March 26, 2015. Retrieved March 26, 2015. 
  16. ^ "Associated Bank and UW Athletics Deepen Partnership" (Press release). Associated Banc-Corp. January 19, 2016. Retrieved January 19, 2016. 
  17. ^ "Associated Bank and Minnesota Wild Announce Partnership" (Press release). Minnesota Wild Hockey Club. November 17, 2015. Retrieved March 21, 2016. 
  18. ^ "Associated Bank becomes bank of Wisconsin Athletic Hall of Fame" (Press release). WBTV. February 16, 2016. Retrieved March 22, 2016. 

External links[edit]