Association of Professional Futurists

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Association of
Professional Futurists
Formation2002; 20 years ago (2002)
Legal statusNonprofit 501(c)(6)
HeadquartersWashington, DC, USA
500 members, 40 countries
Prof. Shermon Cruz
Vice Chair
Tanja Schindler
Rebecca Ryan
Bryan Alexander, PhD, USA

Shermon Cruz, Philippines

Jay Gary, PhD, United States

Joyce Gioia, United States

Terry Grim, United States

Mauricio Hernández Ramirez, Mexico

Maya Van Leemput, PhD, Belgium

Patricia Lustig, United Kingdom

Rebecca Ryan, United States

Tanja Schindler, Germany

The Association of Professional Futurists (APF) was founded in 2002 to validate the competencies of emerging futurists.[1] As analysts, speakers, managers or consultants, APF's credentialed members cultivate strategic foresight for their organizations and clients. APF represents the professional side of the futures movement, while groups such as the World Futures Studies Federation, the World Future Society or The Millennium Project, represent its academic, popular, and activists expressions, respectively.


APF emerged as a network of practicing futurists who were utilizing futurology methods.[2] As the field approached the year 2000, it began to renew old calls[3] and issue new ones [4][5] to raise its internal standards in regards to ethics, competencies, and quality of work. While few felt that futurists—an occupational interest group at best—might become a full-fledged recognized profession via certification,[6] the nine members of APF's founding board, including Peter Bishop, Jennifer Jarratt, Andy Hines, and Herb Rubenstein felt that foresight professionals should lead the global discussion about professional futures practice, encourage the use of futures and foresight in strategic decision making, and offer services, resources and training for foresight professionals to advance their skills and knowledge.[citation needed]


The Association of Professional Futurists has 500 individual members from 40 countries, including authors and speakers, such as Clem Bezold, Sohail Inayatullah, Thomas Frey, Alexandra Levit, Richard Slaughter, and Amy Webb. Beyond individuals, it has renowned organizational members, such as Arup Foresight, the Foresight Alliance, the Institute for the Future-Palo Alto, Institute for Futures Research-Stellenbosch, Kantar Foresight, Kairos Futures, Kedge, Leading Futurists LLC, OCAD University, SAMI Consulting, Shaping Tomorrow, and Tamkang University, the Center for Post-Normal Studies, the Philippine Futures Thinking Society, and the Center for Engaged Foresight.[citation needed]

Instead of certifying members through coursework,[7] professional futurists chose a pathway to credential its members, based on a peer-review assessment of their competencies. APF Professional Membership is conferred following a portfolio review to those who can, at the minimum, document performance in two of seven professional standards: consulting, organizational function, postgraduate degree, certificate program, speaking, teaching or writing. Full Members may use the appellation of APF after their name. Besides its Full Member program, APF also offers Provisional, Associate, and Student Memberships.

Founding Members of the Organization[edit]

  • John Mahaffie
  • Jim Mathews
  • Michael Mcallum
  • Pero Micic
  • Stephen Millett
  • Mary Jane Naquin
  • Peter Padbury
  • Randy Scheel
  • Lee Shupp
  • Herb Rubenstein
  • Verne Wheelwright
  • Derek Woodgate
  • Peter Bishop
  • Michele Bowman
  • Jennifer Jarratt
  • Dominique Purcell Jaurola
  • Christian Crews
  • Mike De Bettencourt
  • Kate Delaney
  • Jay Forrest
  • Jay Gary
  • Joyce Gioia
  • Terry Grim
  • Andy Hines
  • David Shannon

Past APF Board Members[edit]

The first APF board was constituted in 2002 and consisted of nine members: Peter Bishop, Michele Bowman, Sandy Burchsted, Tom Conger, Mike de Bettencourt, Bob Hahn, Andy Hines, Jennifer Jarratt, and Herb Rubenstein. Randy Scheel served as the Executive Director, a role later assumed by Andy Hines.

  • Richard Yonck
  • Tanja Hichert
  • Jason Swanson
  • Cindy Frewen
  • Catherine Cosgrove
  • Wayne Pethrick
  • Marcus Barber
  • Jim Breaux
  • Herb Rubenstein
  • Wendy Schulz
  • Lee Shupp
  • Rob Hanson
  • Nick Price
  • Jennifer Jarratt
  • Joan Foltz
  • Garry Golden
  • Roumiana Gotseva
  • Andy Hines
  • Stephen Aguilar-Millan
  • Stacey Aldrich
  • Natalie Ambrose
  • Peter Bishop
  • Michele Bowman
  • Sandy Burchsted
  • Tom Conger
  • Bridgette Engeler
  • Maree Conway
  • Peter Hayward
  • Jim Mathews
  • Claudia Juech
  • Josh Lindenger
  • John Mahaffie
  • Riel Miller
  • Rowena Morrow
  • Andrew Curry
  • Randy Moss
  • Christian Crews
  • Mike de Bettencourt
  • Bob Hahn
  • Ann Feeney
  • Joe Tankersley
  • Derek Woodgate
  • Prateeksha Singh
  • Marius Oosthuizen
  • Yoonsik Choi

Chairpersons of the Organization[edit]

  • Shermon Cruz (Current)
  • Jay Gary
  • Cindy Frewen
  • Ann Feeney
  • Andy Hines
  • John Mahaffie
  • Michele Bowman
  • Jennifer Jarratt

Programs & Publications[edit]

APF Annual gatherings have been a key activity since its founding. The first gathering was an "Applied Futures Summit" in Seattle in April 2002, at which founders agreed to establish the Association. The second gathering was in Austin, TX, focused on "The Future of Futures," employing a scenario planning approach to explore the next decade of the field.[8] Each subsequent gathering has focused on a particular topic, such as Design Thinking in Pasadena, CA, or the Future of Virtual Reality in Las Vegas, NV, Global Health in Seattle, WA, Blockchain Futures in Brisbane, Australia, or Resurgent City in Pittsburgh, PA.

APF hosts shorter "Pro Dev" workshops preceding larger conferences, in addition to annual gatherings, such as its September 2019 workshop in Mexico City on the "Praxis of Professional Futurists." As a digital learning platform, APF members also conduct various events online, ranging from Twitterchats, to webinars, to day-long learning festivals that address topics such as the future of museums, the future of machine intelligence, diverse futures, and design thinking. In 2020, APF began to host monthly member-only "Foresight Friday" webinars to showcase outstanding work by its professional members.

APF's flagship publication for members is its newsletter, published quarterly since 2003. The Compass features recaps of APF events, articles on future trends, methodology salons, book reviews, plus member news and promotions. Non-members may view themed or conference editions.


Helping raise professionalism of futurists has been a perennial pursuit of the APF. In 2016, after three appointed studies over nine years, APF released a Foresight Competency Model, a product of 23 members from 4 continents that mapped the personal, academic, workplace, and technical competencies that futurists draw upon to support their work as consulting, organizational or academic futurists.[9]

The Foresight Competency Model addresses the basic question of what one ought to be capable of doing as a professional futurist. At the center of the model is a circle of six foresight competencies: Framing, Scanning, Futuring, Designing, Visioning, and Adapting.

Six Foresight Competencies
Practice Description
Framing Defining the focal issue and current conditions
Scanning Exploring signals of change and cross-impacts
Futuring Identifying a baseline and alternative futures
Visioning Developing and committing to a preferred future
Designing Developing prototypes and artifacts to achieve goals
Adapting Generating strategies for alternative futures

The Foresight Competency Model[10] also defined sector competencies for different types of foresight professionals, such as consulting or organizational futurists, at the entry, associate, and senior career level. The origins of the Foresight Competency Model arose from previous taxonomies of futures research methods that offered guidelines for carrying out successful strategic foresight,[11][12] developed over four decades.[13][14]

Futurist Recognition[edit]

APF's members annually select and recognize significant futures works. The first awards were announced in 2008. The ten 'most significant futures works' in 2008 included Peter Schwartz's The Art of the Long View, Wendell Bell's Foundations of Futures Studies: Human Science for a New Era, Bertrand de Jouvenel's L'Art de la Conjecture (The Art of Conjecture), and Ray Kurzweil's The Age of Spiritual Machines.[citation needed]

APF also has an annual student recognition program in which universities offering undergraduate, Masters and/or PhDs in foresight and futures studies can submit up to three student works that the instructor(s) considers being of exceptional quality in terms of originality, content, and contribution to the field.[citation needed]

As is the intention of many associations, APF has sought to improve the image and performance of the field. APF's credentialed members have written for and are cited in various journals and magazines such as Wired, Fast Company, Futures, Technological Forecasting and Social Change, Foresight, World Futures Review, The Futurist Journal, Futures & Foresight Science, and the Journal for Futures Studies.[citation needed]

APF is led by an international board of 12 futurists from five continents along with key volunteers. It is incorporated in the State of Delaware and is formed as a 501(c)(6) business league, with its headquarters in Washington, DC. It is considered exempt by the IRS as it is not organized for profit. APF's Twitter feed is @profuturists

See also[edit]


  1. ^ Glasner, Joanna. The Future Needs Futurists, Wired, October 2005
  2. ^ Hines, Andy (2004). "The History and Development of the Association of Professional Futurists," The Knowledge Base of Futures Studies: Professional Edition CD-ROM. Foresight International. ISBN 0-9757354-0-3
  3. ^ Henshel, Richard. (1981). "Evolution of controversial fields: Lessons from the past for futures." Futures, 13(5), 401-412,
  4. ^ Bell, Wendell. (1993). "Professional ethics for futurists: Preliminaries and proposals." Futures Research Quarterly, 9(1), 5-18.
  5. ^ Slaughter, Richard. (1999). "Professional standards in futures work," Futures, 31(8), 835-851.
  6. ^ Coates, Joseph. (2001). "Certifying futurists." Technological Forecasting and Social Change, 66(2-3), 313-321.
  7. ^ Gary, Jay; Heiko von der Gracht. (2015). "The future of foresight professionals: Results from a global Delphi study." Futures, 71, 132-145.
  8. ^ Hines, Andy. (2003) "The Futures of Futures: A Scenario Salon," Foresight, 5(4), 28-35.
  9. ^ Hines, Andy; Gary, Jay; Daheim, Cornelia; and Luke van der Lann (2017). Building foresight capacity: Toward a Foresight Competency Model. World Futures Review, 9(3), 123-141.
  10. ^ Foresight Competency Model 1.1, August 2016,
  11. ^ Bishop, Peter & Hines, Andy (2012). "Teaching about the future." New York, NY: Palgrave Macmillan. ISBN 978-0230363496
  12. ^ Hines, Andy & Peter Bishop. (2015). "Thinking about the Future: Guidelines for strategic foresight." Hinesight, 2nd edition. ISBN 978-0996773409
  13. ^ Fowles, Jib (1978). Handbook of futures research. Westport, CT: Greenwood. ISBN 0837198852
  14. ^ Markley, Oliver (1983). Preparing for the professional futures field: Observations from the UHCLC futures program. Futures, 15(1), 47-64.

External links[edit]