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The brand has a leading position in the Bulgarian premium segment. The brewery draws on the best deep-lying water in Thrace. Astika is characterized by a pale golden hue, a long-lasting white foam, and a taste which balances a slightly honey like flavor with a soft bitterness. It should be served cold at 5°C.
Astika, together with market leader Kamenitza, was one of many Bulgarian breweries owned by InBev. In mid October 2009, private equity fund CVC Capital Partners bought all of Anheuser–Busch InBev's holdings in Central Europe for €2.23 billion. They renamed the operations StarBev. In 2012, the Molson Coors Brewing Company bought StarBev.
- "Molson Coors Buys Bulgaria's Kamenitza, StarBev Breweries". Novinite.com (Sofia News Agency). 18 June 2012. Retrieved 15 January 2014.
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