Astro Holdings Sdn Bhd is a company incorporated in Malaysia with its principal place of business at the Administration Building of the All Asia Broadcast Centre, located in Technology Park Malaysia.
Since its establishment, it expanded to provide management services to its subsidiaries. The company is dedicated and engaged in content creation, aggregation and distribution activities, including the provision of direct-to-home subscription television, radio broadcasting services, library licensing, multimedia interactive services, magazine publishing, Malaysian film production, talent management, creation of computer animation, interactive content and television content distribution. It is Malaysia's largest pay television provider.
In 1996, a state-of-the-art digital All Asia Broadcast Centre was constructed at Bukit Jalil. At the same time, the MEASAT satellite network began with the launch of MEASAT 1. The new pay-television service named Astro launched and started broadcasting with 22 television channels and 8 music channels. The launch of more MEASAT satellites from 1998 onward allowed Astro to begin expanding its services.
April 2005 — the company acquired Time Highway Radio radio network, which is Malaysia's private Indian radio station. Astro launched Malaysia's first subscription IPTV channels based on content licensed from Goal TV (English Premier League Soccer club TV for Liverpool, Chelsea and others) and Akademi Fantasia, a localised version of an Endemol's Fame Academy.
June 2005 — Astro acquired Yes Television (Hong Kong) Limited and Goal TV Asia Limited to distribute broadband and broadcast content in the region.
2006 — Rohana Rozhan CFO of AAAN elected as CEO of the Astro Malaysia and Brunei-based pay TV businesses.
2006 — Astro launches Astro MAX, Malaysia's first PVR service.
2007 — Astro launches VoD services, adding Hong Kong TVB dramas to on-demand content. (Astro On Demand is not a real VoD service as customers cannot request for videos at anytime, but can follow multi-broadcasting during a certain period of the day on different channels)
June 14, 2010 - ASTRO was de-listed from the Main Market of Bursa Malaysia Securities Berhad following a successful take-over offer by Usaha Tegas Sdn Bhd and company name has been changed to Astro Holdings Sdn Bhd