Atari Age

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Atari Age
Editor Steve Morgenstern
Categories Video game
Frequency Bi-Monthly
First issue May/June 1982; 35 years ago (1982-06)
Final issue
— Number
March/April 1984
11
Company The Atari Club
Country United States
Based in Philadelphia, Pennsylvania, U.S.
Language English
ISSN 0731-5686

Atari Age was a magazine distributed to Atari Club members from 1982 until 1984. It was published by The Atari Club, Inc., a subsidiary of Atari, Inc.[1] The magazine only covered Atari products and events, offering exclusive deals to its readers, and serving as an advertising and merchandise outlet for the company. Atari knew its readers had a passion for their product already, and used the magazine to build brand loyalty. The articles extolled Atari games and lavished them with praise, regardless of their comparison to similar products from competitors.[2] The magazine was based in Philadelphia, Pennsylvania.[3]

History[edit]

Created in 1982, Atari Age was given to all Atari Club members as a perk for joining the club. Upon paying the US$1 club membership fee, the member would also receive a year's subscription to Atari Age. The magazine regularly featured content related to all things Atari. This included coverage of Atari-related news, coverage of Atari-related events, exclusive looks at new products from Atari, technical articles, exclusive offers to Atari Club members, and a full catalog of Atari-related merchandise and paraphernalia.[4]

Atari Age ceased publication in 1984, after Warner Communications sold the consumer division of Atari to Jack Tramiel, the founder of Commodore International, who focused his efforts on Atari's personal computers in order to compete with his old company.[5] Atari's arcade division stayed with Warner Communications for a while, and eventually became Time-Warner Interactive, who sold it to Midway Games, Inc.,

In 1998 the magazine name was co-opted for Atari enthusiast site "atariage.com". It is unrelated to the original publication.

Magazine Issues[edit]

Issue 1 Volume 1 of Atari Age Magazine was released May/June 1982

Design Director - Tony Prizzi

Club Director - Parker Jerrell

References[edit]

  1. ^ "Atari Age Contents", Atari Age, 2 (5): 4, March–April 1984, archived from the original on 2011-05-19 
  2. ^ Voltz, J. (January 2006). "The Electric Zoo: Video Game Paratext in American Arcades and Homes". ProQuest Dissertations and Theses. 
  3. ^ "Atari Age Volume 2 Number 2 (1983)". Archive.org. Retrieved 16 February 2016. 
  4. ^ "Join The Atari Club", Atari Age, 2 (1): 12, May–June 1983, archived from the original on 2011-05-19 
  5. ^ Driscoll, Edward (Aug 2002). "The Atari 2600: The Cartridge Family Rides Again" (3(8)). Poptronics. 

External links[edit]