|Developer||Robert J. Brown|
|Introductory price||$169.95; equivalent to $821 in 2022|
The Atari Video Music (Model C240) is the earliest commercial electronic music visualizer released. It was manufactured by Atari, Inc., and released in 1977 for $169.95. The system creates an animated visual display that responds to musical input from a Hi-Fi stereo system for the visual entertainment of consumers.
By interpreting an input musical waveform, the Video Music translates the levels of musical intensity and mellowness into colors and shapes that are output to a graphical display. The console is attached to an audio source and then operated by an adhesive-backed switch box that is glued to the back of a television display. Audio signal visualizations take the basic form of a two-part diamond. The outer part represents the left audio channel while the right channel is represented by the inner part. Varying colors and shapes provide a wide variety of patterns, designs, and images depending on the audio sample played.
After the unit is powered on, a toggle switch may be used to select between "TV" (music visualization inactive), and "Game" (music visualization active). When in the "Game" position, visual data is broadcast on VHF channel 3 by default, but may be set to channel 4.: 76 Unlike Atari's previous video game systems, the Video Music system's switch box featured a 75 Ohm pass-through F connector allowing the television antenna or cable to remain attached and thereby eliminating the tiresome process of detaching and reattaching the cable every time the user switched from watching normal television broadcasts to using the visualizer.: 64–66 Any audio source may be used for visualization including Atari's video game system audio,: 76 and visualizations can either be watched "live" on a television screen or recorded on a VCR by using a balun converter.: 66
The Video Music hooks up to a TV through an RF switchbox. The other hook ups are left and right RCA jack inputs that hook up to an audio amplifier's RCA outputs. The face is a brushed metal plate and the sides are particle board with walnut veneer. The unit is turned on by pushing a power button, and visualization is controlled by five potentiometer knobs and 12 additional push-buttons.: 76
The knob controls are as follows:: 66–67
Gain: Two knobs controlling the left and right audio input signals strength. These increase the size of the visual pattern.
Color: One knob controlling color. This increases the number of available colors from a solid color to a rainbow of colors.
Contour: Two knobs controlling the left and right audio input signals visual representations shapes from soft to geometric. These act to soften shapes or increase geometric complexity of the design.
The push button controls are as follows:: 67
Power: Turns unit on and off.
Shape (solid): Any Shape or Image that is displayed will be solid
Shape (hole): One stereo channel controls the outside with a hole in the center controlled by the other stereo channel.
Shape (ring): Both stereo channels will represent two outline shapes that retain their thickness with the pulse of the music
Shape (auto): The system automatically cycles at random between the different Shape settings as well as the next eight buttons:
Horizontal 1: Displays one generated image.
Horizontal 2: Displays two horizontal generated images
Horizontal 3: Displays three horizontal generated images
Horizontal 5: Displays five horizontal generated images
Vertical 1: Displays one generated image
Vertical 2: Displays two vertical generated images
Vertical 4: Displays four vertical generated images
Vertical 8: Displays eight vertical generated images
The last four buttons have an auxiliary function when the "Auto" button is pushed. In this mode, three of these buttons represent Solid, Hole and Ring. When the unit is in auto, it will retain the shape of one of those three shapes. The fourth button is "Auto All". This sends the unit into semi-automatic mode, cycling through shape, horizontal and vertical options but not affecting the user-set gain, color or contour settings.: 67
Developed under the codename Project Mood, the Video Music unit was designed by Robert Brown, a developer of the home version of Pong. According to Atari design engineer, Al Alcorn, when Atari was on tour promoting the device, a Sears representative asked what the developers were smoking when they invented it. With that, a technician stepped forward holding up a lit joint.
In March 1978, the unit was described in a patent under the name "Audio activated video display". It is considered to have been commercially unsuccessful and production was discontinued after only one year on the market.
The Video Music system was reviewed in Video magazine as part of a special "VideoTest Report" in 1978. The reviewers gave it mild but positive coverage, describing it as "a well-constructed machine and an interesting component to be used as an adjunct to stereo sound," but warning that "once the novelty wears off the display can become somewhat monotonous." The same report recommended it for "those who find it relaxing, stimulating, or therapeutic to watch psychedelic displays.": 67
Appearance in popular culture
- Devo used a Video Music screen as a background in the video for "The Day My Baby Gave Me a Surprise". It appears again, connected to a vocoder, in the music video for "Beautiful World".
- Daft Punk used a screen in their video "Robot Rock".
- The diamond pattern visuals from Video Music can be seen in several scenes from the 1979 movie Over the Edge where the mute character Johnny watches the visuals in his bedroom.
- The diamond pattern visuals from Video Music appeared in an episode of The X-Files (Season 1 Episode 7, "Ghost in the Machine") as part of a video surveillance system.
- Tape/Audio/Video:High Technology Hits CES Audio Scene, Page 52, 29 Jan 1977, Billboard, Atari, ... premiered Video Music,....Expected to retail for under $200...
- Techmoan (2017-04-26), RetroTech: Atari Video Music - The Migraine Machine, archived from the original on 2021-12-15, retrieved 2017-04-26
- "ATARI Inc.; Business Is Fun (the complete history of Atari)" Volume 1, by Marty Goldberg and Curt Vendel
- The Atari Video Music is a trippy, psychedelic rarity from the 1970s, By Benj Edwards, 2016-01-28, PCWorld
- Kaplan, Deeny, ed. (Winter 1978). "Video Music". Video (Buyer's Guide). Vol. 1, no. 1. Reese Communications. pp. 74–77. ISSN 0147-8907.
- Kaplan, Deeny, ed. (Summer 1978). "VideoTest Report Number 7: Atari's Video Music". Video. Vol. 1, no. 2. Reese Communications. pp. 64–67. ISSN 0147-8907.
- US 4081829, Brown, Robert J., "Audio activated video display", published 1978-03-28, assigned to Atari Inc. , Abstract:An interface unit for providing visual color display of objects on an unaltered TV receiver which are directly associated with the music on an audio source. Audio energy is derived from separate channels of a stereo system. This audio information is presented on the screen in the form of objects in various arrangements. Color is derived based on the zero crossing rate of each channel. Each channel has its own color associated with it. Objects may be solid, or rings, or one may be "subtracted" one from the other. If desired, the different arrays may be selected automatically in a random manner. A spectral color modulator using phase shifted techniques is incorporated.
- Bloom, Steve. "The incredible, incredible story of Atari — from a $500 lark to a $2 billion business in 10 short years". Landley.net reprint accessed 28 April 2015.