Type of site
|Created by||Joshua Foer and Dylan Thuras|
|Alexa rank||5466 (Global 6/2017)|
Atlas Obscura is an online magazine and digital media company led by American journalist David Plotz. It was founded in 2009 by author Joshua Foer and documentary film-maker Dylan Thuras. It catalogs unusual and obscure travel destinations, and relies heavily on user-generated content. It features a mixture of feature and news articles on topics including history, science and some news, in addition to travel and exploration, as well as hosting a collaborative "guide" to the world's most obscure places.
Thuras and Foer met in 2007, and soon thereafter started discussing ideas for a different kind of atlas, featuring places not commonly found in guidebooks.  They hired a web designer in 2008 and launched Atlas Obscura in 2009.
In 2010, they organized the first of the international events known as Obscura Day. According to Thuras, one of Atlas Obscura's main goals is "Creating a real-world community who are engaging with us, each other and these places and getting away from their computers to actually see them." In addition to the annual Obscura Day, Atlas Obscura organizes frequent local outings in various cities.
In 2012, Slate editor in chief David Plotz negotiated a deal to feature some of Atlas Obscura's content in Slate. Two years later, Atlas Obscura hired Plotz as its CEO. In 2015, Atlas Obscura raised its first round of major funding, securing $2M USD from a range of investors and angels including the New York Times. In September 2016, the site launched a spin-off book of the same name published by Workman Publishing Company.
In late 2017, following another funding boost of $7.5m, the site launched Gastro Obscura, a food section covering "the distinctive food locations of the world." 
- Lessley, Sara. "You'll find eclectic L.A. tours like these only at offbeat Atlas Obscura". Los Angeles Times. Retrieved 30 November 2016.
- Foer, Extracted from Atlas Obscura by Joshua; Thuras, Dylan; Morton, Ella (19 September 2016). "10 of the world's most unusual wonders – chosen by Atlas Obscura". The Guardian. Retrieved 30 November 2016.
- "Nine of Canada's most curious sights, courtesy of Atlas Obscura". The Globe and Mail. Retrieved 30 November 2016.
- "About Us - Atlas Obscura". atlasobscura.com. Retrieved 30 November 2016.
- Kaufman, Leslie (November 23, 2014). "Slate's Former Top Editor Takes Helm at Travel Site". New York Times. Retrieved June 16, 2016.
- Sawers, Paul (February 27, 2015). "Atlas Obscura raises $2M to become a National Geographic for millennials". VentureBeat. Retrieved October 3, 2017.
- Cooper, Arnie (July 24, 2013). "Celebrating Obscurity". Wall Street Journal. Retrieved October 3, 2017.
- Glusa, Elaine (April 10, 2016). "A Day to Explore, Above Ground and Below". New York Times. Retrieved October 3, 2017.
- "'Atlas Obscura' Offers a Reference Book for Wonder Seekers". Boston. Retrieved 30 November 2016.
- Atlas Obscura: An Explorer's Guide to the World's Hidden Wonders. Workman Publishing Company. 2016. ISBN 978-0761169086.
- "Atlas Obscura to Expand in Video After Funding Round Led by A+E Networks". WSJ. Retrieved 2017-11-26.
- Official website
- Presentation by Ella Morton on Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders, October 22, 2016
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