From Wikipedia, the free encyclopedia

AtomAge magazine (later AtomAge International magazine) was a fetish magazine published in Britain by the clothes designer John Sutcliffe in the 1970s as an offshoot of his AtomAge fetish clothing business. The magazine has been called the "underground bible of leather, rubber and vinyl fetish wear throughout the 1970s"[1][2] and documented Britain's S&M scene.[3][4] The first AtomAge clothing catalogue was published in 1965 and it expanded into a magazine in 1972.[5]

The magazine specialized in leather, rubber and PVC fetishism, with a heavy emphasis on rubber and leather catsuits, cloaks, and gasmasks. In 1981, the publication was split in two: AtomAge Rubberist (similar to the original AtomAge) and AtomAge Bondage (which contained more overtly S&M content). Sutcliffe made this decision because the Bondage material he began to introduce in the late 1970s issues of the original AtomAge bothered some rubber enthusiasts. Both magazines remained in print until 1985.

One of Sutcliffe's main goals was to dignify the popular perception of fetish. He is regarded as one of the patron saints of the worldwide Rubberist community as a result.

2010 saw the publication of Dressing For Pleasure, The Best Of AtomAge, a comprehensive hardback book celebrating both the magazine and company.[6][4]


  1. ^ Trunk, Jonny (2010). Dressing for Pleasure in Rubber, Vinyl & Leather: The Best of AtomAge, 1972-1980. FUEL. ISBN 978-0-9563562-3-9.
  2. ^ Phelps, Nicole (2021-03-03). "Kwaidan Editions Fall 2021 Ready-to-Wear Collection". Vogue. Retrieved 2021-12-07.
  3. ^ Moreland, Quinn (2017-12-15). "Fever Ray Explains How Ball Gags, Leather Fetishes, and Weird Memes Inspired Her New Album". Retrieved 2021-12-07.
  4. ^ a b Woo, Kin (2018-04-04). "The Husband-Wife Team Designing Clothes Inspired by David Lynch". The New York Times. ISSN 0362-4331. Retrieved 2021-12-07.
  5. ^ George, Cassidy (2020-01-08). "From fetish to fashion: The rise of latex". Retrieved 2021-12-07.
  6. ^ Will Hodgkinson (11 September 2010). "King of kinky". The Guardian. Retrieved 29 January 2016.