Attash Durrani

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Attash Durrani
عطش درانی
Born Atta Ullah Khan
(1952-01-22) 22 January 1952 (age 63)
Sahiwal, Punjab, Pakistan
Occupation Urdu writer, Researcher, teacher
Nationality Pakistani
Education MA Urdu, MA Education, PhD
Alma mater University of the Punjab
Period 1991 PhD
Subject Urdu, Education
Notable awards Tamgha-e-Imtiaz, Sitara-e-Imtiaz

Prof. Dr. Attash Durrani, T.I. S.I. (Urdu: عطش درانی,)‎), (Hindi: आतश दुर्रानी), (Japanese: アタッシュ ドラニ あたっしゅ どらに), (Chinese: 阿塔什 杜荣仁啊你,), (born 22 January 1952) is a Pakistani linguist, researcher, critic and author. He has written many books in Urdu and English and has received Tamgha-i-Imtiaz [1] and, Sitara-e-Imtiaz for his work of Urdu language and literature. [2]

Early life[edit]

Durrani received his PhD in Urdu terminology in 1991 from the University Oriental College, University of the Punjab, Lahore.[3][4] He is a curriculum and textbook development specialist for Urdu, literacy, basic and at all the higher education levels and Urdu informatics for ADB, GIZ/GTZ, ESRA, JICA, UNESCO, US Aid, Islamabad, Pakistan and Curriculum Wing, Federal Ministry of Education, AIOU and Higher Education Commission of Pakistan (HEC).[5]

He also earned certificates in statistics, journalism, project management, research methodology and curriculum and text book development courses offered by the University of the Punjab, Institute of Education and Research, Lahore; Pakistan Planning and Management Institute (PPMI), Islamabad, University of Bradford (United Kingdom); COMSATS Institute of Information Technology, Islamabad, Pakistan; Project Management Institute (PMI) (US); National University of Science and Technology (NUST), Islamabad, Pakistan; and International Bureau of Education(IBE), UNESCO, Geneva. He supervised a number of M.Phil, MS, PhD students on Urdu, Punjabi, Iqbaliat, Linguistics, Translatology, Education, Informatics, and Computer Science projects/theses.[6]


Durrani has written many books and articles in Urdu and English languages.[7] His subjects are Urdu language and literature, linguistics, education, literacy, curriculum and textbook development, Urdu informatics, research, dictionaries;[8][9] and terminologies, bibliographies and encyclopaedias, and also Iqbal studies, Pakistan studies, history and philosophy of science.[10][11]

He is chairman of INKSOFT Inc., Islamabad, (Pakistan's first Software Localization Company) for the Localization for Urdu, Pakistani (Pashto, Punjabi, Sindhi), Persian, Dari and Arabic languages.[11][12] He has served as professor, Pakistani languages, in Allama Iqbal Open University. He has also served as Director multimedia (Urdu Medium) e-course-ware (Urdu e-literacy), in Computer Science and Pakistani Languages Departments, Allama Iqbal Open University Islamabad.[11][13] He has served as Project Director, Center of Excellence for Urdu Informatics, National Language Authority, Pakistan.[14] He also worked in National Book Foundation as Asst. Editor monthly "Kitab", and several other responsibilities.[10][11] He is serving National Book Foundation as Advisor, Textbook Development since May 2014 for redesigning of textbooks for NBF establishing as Federal Textbook Board, Islamabad, as per style guides he already developed for Punjab Textbook Board, Lahore and federal Education.

A thesis of M.Phil. level is written by Mussarat Khan Zahidi on the contributions of his works, in the Department of Urdu, University of Peshawar in 2007.[6] Another Study of M.Phil. (Urdu) is conducted by Khalid Mehmood in the University of Sargodha on the linguistic contributions of his works in 2013.[6] Two M.A. and B.A. honours level theses on his literary contributions are developed in the Education University, and FCC University, Lahore in 2012, and several others.[10][11][15] He is also known as Localization Guru of Pakistan.[16] This is also highlighted in the Weekly "Technology Times ",Islamabad.[17]

He was the first in-charge of Microsoft Local Language Program for Urdu Language.[18] He was also Head of Bureau of Translations, Dictionaries& Terminologies at the National Language Authority,Pakistan.[19] His Project of Urdu Informatics revealed an Institute for Urdu Informatics, related with Urdu language research and development for its use on computers.,[10][20]

Awards and honours[edit]

The President of Pakistan granted him the National Civil Award Tamgha-i-Imtiaz on his contributions to the Urdu literature and Urdu Informatics, on 14 August 2010, that was given on 23 March 2011.[21] He has been honored with a higher civil award 'Sitara-i-Imtiaz'confered by the President of Pakistan on 14 August 2015.[22] His books Iqbal ka Insiklopedia and Pakistani Urdu received appreciations from formar presidents of Pakistan.[23] He is deriving a hypothesis on Pakistani as a language on e-world, a theory against Hindustani. He is the flag-career activist linguist of Language Planning, Development, Promotion and Policy for Urdu and Pakistani languages.[11][24]

He has been listed in international WHO'S WHO in Translation and Terminology (1995), published by Union Latine Infoterm International Where, How and Praetorius. He is also listed in the LINGUIST List. His credentials as an expert in multilingualism are mentioned in International Directory of Multilingualism, Union Latine, Paris (2007).[11][25]

He has also been listed in the List of notable or famous alumni/graduates/students from University of the Punjab; prominent alums from this institution incl. celebrities, politicians and business people.,[10][11][26]

See also[edit]


  1. ^ "President awards 'Tamgha-i-Imtiaz' to Attash Durrani". International The News. 3 April 2011. Retrieved 16 March 2014. 
  2. ^ "pr100 conferment of civil awards-14 August 2015". 
  3. ^ "". Retrieved 8 September 2013. 
  4. ^ "Version 6.0 Technical Contributors". Retrieved 8 September 2013. 
  5. ^ "Homepage | UNESCO;, Islamabad | United Nations Educational, Scientific and Cultural Organization". UNESCO. Retrieved 8 September 2013. 
  6. ^ a b c "Higher Education Commission". Retrieved 8 September 2013. 
  7. ^
  8. ^ "The scientific & technical dictionary: Dr.Attash Durrani (ed): Books". Retrieved 8 September 2013. 
  9. ^
  10. ^ a b c d e [1][dead link]
  11. ^ a b c d e f g h [Kristen Nehemiah Horst, Attash Durrani, Dign Press, MU , US, ISBN 6139918359]
  12. ^ "Associated Press of Pakistan ( Pakistan's Premier NEWS Agency ) – Microsoft publishes windows 7 and office 2010 in urdu". Retrieved 8 September 2013. 
  13. ^
  14. ^
  15. ^ "Attash-Durrani". Retrieved 16 March 2014. 
  16. ^ "Pakistan Developer Conference 2007". 19 June 2007. Retrieved 8 September 2013. 
  17. ^ "Science & Technology News, Reviews, Articles, Analysis, and Inside Stories from Pakistan | Technology Times Pakistan". Retrieved 8 September 2013. 
  18. ^ "Microsoft Local Language Program Quote Sheet". 16 March 2004. Retrieved 8 September 2013. 
  19. ^ "Microsoft Local Language Program Quote Sheet". 16 March 2004. Retrieved 8 September 2013. 
  20. ^ "Institute for Urdu Informatics By Dr. Attash Durrani | اردو محفل فورم". Retrieved 8 September 2013. 
  21. ^ "President awards 'Tamgha-i-Imtiaz' to Attash Durrani". Retrieved 8 September 2013. 
  22. ^ "pr100 conferment of civil awards-14 August 2015". 
  23. ^ "Book not found.: ISBN 9789694741765". Retrieved 8 September 2013. 
  24. ^ [2][dead link]
  25. ^ [3][dead link]
  26. ^ [4][dead link]

External links[edit]