Attila (1954 film)
Western Germany Poster 1955
|Directed by||Pietro Francisci|
Dino De Laurentiis|
Ennio De Concini|
Richard C. Sarafian
|Music by||Enzo Masetti|
|Edited by||Leo Catozzo|
|Distributed by||Embassy (US, 1958-68)|
|Lux, Italy, Dec. 1954|
77 minutes (25fps)80 minutes (24fps)
|Budget||₤415 (milioni di lira) ($665,000.)|
|Box office||$2 million (US rentals)|
Attila (Italian: Attila, il flagello di Dio; French: Attila fléau de Dieu) is a 1954 Italian-French co-production, directed by Pietro Francisci and produced by Dino De Laurentiis and Carlo Ponti. Based on the life of Attila the Hun, it stars Anthony Quinn as Attila and Sophia Loren as Honoria, with Henri Vidal, Irene Papas, Ettore Manni and Christian Marquand. Scott Marlowe (1932–2001) made his screen debut in the film. Along with The Pride and the Passion and Houseboat, it was one of Loren's biggest box-office successes during the 1950s.
Filmed immediately following the breakthrough Italian-American co-production, Ulysses (Lux Films/Ponti-DeLaurentiis/Paramount Pictures, 1954), Attila, Scourge of God represented an independent attempt by the same Italian producers to make a film with an American lead actor in hopes of licensing it to a US studio for distribution on more lucrative terms. It failed to secure this goal for a variety of reasons unforeseen at the outset. However, three and a half years later (retitled, Attila) it proved to be the vehicle which launched the career of Joe Levine (Joseph E. Levine presents) as a producer and presenter of international films, many of them Italian in origin. While never to be a financially or critically acclaimed motion picture, Attila ultimately achieved the status of a significant product in the evolution of world film markets.
Flavius Aetius, a Roman general, is the only person who knows Attila since he was in a continuation of legation with the Huns for years. Aetius and his companion Prisco carry a message from the Roman emperor Valentinian III to the Hun's king Rua. After reaching their palace, Aetius learns that the king died, and that two brothers Bleda and Attila are now ruling the Hun kingdom. Bleda favours peace and tolerance, but Attila is at odds with him, and tensions develop. Yet Aetius knows to make an alliance between the Western Roman Empire and the Huns.
Aetius returns to the Imperial court at Ravenna, where the childish emperor Valentinian III is busy with Roman parties in his palace and enjoying himself, while ignoring the fact that the Empire is beginning to fall apart. Because of this, his mother Galla Placidia is ruling the Empire. Honoria, daughter of Galla Placidia and sister of Valentinian hopes to get rid of them, but needs help to do so. She asks Aetius to join her in a coup d'état, but he has vowed an oath to serve the Empire and refuses, even if he's arrested and stripped of his military rank by Valantinian and Galla Placidia due to his alliance to the Huns.
The two brothers battle, Attila wins by ordering his bodyguard to fire arrows at Bleda and his bodyguard during the hunt, and declares himself the sole leader of the Huns, riling them to support his aspirations of conquering the Roman Empire.
Flavius Aetius returns to Ravenna, and finds Emperior Valentinian enraged by imagined attempts against his rule. Galla Placidia realizes that the Empire is now on the edge of destruction and gives Aetius full military power in an effort to protect her son. As a Roman field army marches to block Attila's path, Honoria slips away from the Imperial court and visits the Hun in his camp.
The battle is eventually joined with a frontal attack on the Roman encampment by Hunnic cavalry. This first move is a deception, designed to draw the legions out of their fortified position. Aetius decides to pursue the retreating Huns, anyway. His cavalry charges and his foot soldiers follow them into the fray. After a clash of arms on the open plains, the fighting moves into the Hun camp. Here Honoria is found hiding in a nomad cart and killed. But Aetius is soon killed by an arrow through the neck and the Romans lose their will to fight. They flee the field and the Huns follow to burn their encampment. As night falls, Attila takes his young son, Bleda, to view the carnage strewn battlefield. There, a badly wounded Roman archer manages to fire a last shot. The arrow misses Attila, but kills Bleda. This emotionally traumatizes the Hun. He appears to lose his passion for conquest and plunder.
On the way toward Rome, a sullen Attila and his horde come upon a procession of Christians led by Pope Leo I. Bewildered by the assembly he faces, Attila speaks alone with the Pope in the middle of a stream that separates his army from the religious gathering. Leo calmly tells Attila, "You can kill everybody...old people, women, children..." and Attila suddenly hears the disembodied words of his murdered brother Bleda. "Innocent blood won't be washed away. It will come back to haunt you." With this warning in mind, Attila suddenly decides to turn back towards the Alps, leaving Rome unscathed.
- Anthony Quinn: Attila
- Sophia Loren: Honoria
- Henri Vidal: Aetius
- Irene Papas: Grune
- Ettore Manni: Bleda
- Christian Marquand: Ezio
- Claude Laydu: Valentiniano Caesar
- Colette Règis: Galla Placidia
- Guido Celano: Tribe Chieftain
- Marco Guglielmi: Kadis
- Eduardo Ciannelli: Onegesius, counsellor to Attila
- Carlo Hintermann: Tribe Chieftain
- Mimmo Palmara: Lottatore
- Mario Feliciani: Ippolito
US Release (1958): The Dawn of Saturation Booking
Attila's release was a signal moment in US film distribution. It established an exhibition pattern which came to be known as "saturation booking". Joseph E. Levine, previously a US states-rights distributor/exhibitor based in Boston, quickly moved some 90 prints through regional distribution hubs, managing to assemble ad hoc arrays of mostly low-end theaters, where he could book short period playdates with favorable box-office terms. This dense concentration of venues allowed for the cost effective use of local TV and radio spots, and he spent far more than most would have considered prudent. Following this pattern, Levine was able to generate over $2 million in US box-office rentals with only a ten-day-per-screen exhibition average. The success of Attila proved that an exploitable picture with heavy TV-advertising, and a dense concentration of theaters, could break through traditional road blocks to success for an independent release. The results Levine achieved were then intensified (utilizing Warner Bros' nationwide network of print exchanges) in realizing the far greater take ($4.7 million, North American rentals) for his promotional blockbuster, Hercules, released the following summer with over 600 prints (175 of these played simultaneously in the Greater New York City area, at a time when studio releases often opened, nationally, with such a number). Warner Bros. was so impressed with the exhibition showmanship and business acumen that Joe Levine had brought to Attila, they paid him a $300,000. advance to secure the distribution rights to Hercules.
Levine licensed the US theatrical, non-theatrical, and television exhibition rights to Attila for a 10-year term (through March 1968) for $90,000, plus the cost of supplied film and sound mastering elements from Lux Films/Ponti-DeLaurentiis. He also remade the picture's main title and head credits in English, typesetting them over a simple weaved-cloth background. In all, about $110,000. was expended to get the film ready for printing. In the course of its initial release, Levine also spent $590,000 on print and newspaper advertising, and $350,000 on radio and TV spots, enabling the picture to earn back over $2 million in US rentals. It was re-released in 1962 on a double-bill with Steve Reeves' Hercules, then sold into TV-syndication.
By contract, all US 35mm and 16mm, prints and masters, were collected and disposed of in 1968. The film was then out of US distribution for decades. The picture's 1958 US copyright was renewed in 1986, by a Parisian law firm believed to be acting on behalf of Carlo Ponti and the French StudioCanal film library. An Italian-language version (with English sub-titles) was finally issued to US home video in 2008 as part of a 4-film collection from Lionsgate which contained some of Sophia Loren's earlier works. Since the movie's initial release, English-language versions have featured a track dubbed by Anthony Quinn. This track was also used on Joe Levine's American distribution prints and contains many lines in English which do not match the dialogue spoken in Italian.
- ANICA - Tutti I Numeri del Cinema Italiano, anno 1955
- Scheuer, P. K. (1959, Jul 27). Meet joe levine, super(sales)man! Los Angeles Times (1923-Current File). Retrieved from http://search.proquest.com/docview/167430798