October 1, 1959 |
|Occupation||CEO, Opportunity International United States|
Atul Tandon (born October 1, 1959) is a nonprofit executive, entrepreneur, humanitarian and author. Tandon currently serves as CEO of Opportunity International United States, leading the organization’s activities to engage American donors, funders, corporations, foundations and the public in Opportunity’s work to help the very poor, those who live on less than $2 a day, to break the cycle of endemic poverty, transform their lives and strengthen their families and communities. He also helps lead the organization’s efforts to continue expanding its impact around the world to help clients create or sustain 20 million jobs by 2020. Tandon has enjoyed a highly successful 30-year career in a variety of senior leadership positions among industries as wide as consumer banking, e-commerce, humanitarian relief, and development.
In May 2011, Tandon launched the Tandon Institute, an advisory firm working with non-profits and social sector enterprises worldwide to maximize their effectiveness and impact. Previously, he served as United Way Worldwide’s as the Executive Director of the organization’s 41-country International Network and Executive Vice President of Investor Relations. He provided oversight and leadership to United Way’s international network, including the advancement of the organization’s fund-raising objectives. From 2000 through 2009, Tandon was the Senior Vice President of Donor Engagement for World Vision United States, one of America’s largest charities. He served on World Vision’s executive team for nine years and led the organization through a period of unprecedented expansion and revenue growth..
Prior to his leadership roles in the non-profit sector, Tandon made a number of important contributions in the global financial services industry at Citibank in India, California, and New York, including the introduction of services like ATMs, credit cards, mortgages, consumer loans and remote banking for the first time in India and pioneering customer-centered relationship banking in California and New York.
From the Daryaganj to Wall Street
Tandon was born in New Delhi and grew up in the remote Kutch district. As a young CEO In the mid-80s, he introduced innovative financial instruments into Indian capital markets. In 1986 he joined the multinational Citibank where he played a vital role in building a consumer banking franchise in India, introducing modern banking in the region with services including ATMs, credit cards, mortgages, consumer loans and remote banking.
Tandon moved to the United States in 1992. He played a role in turning around Citi’s West Coast businesses in the mid-90s. His work pioneered customer-centered relationship banking and led to his involvement with Citi’s Web 1.0 initiatives. He led corporate-wide sales culture and technology change. During Tandon's tenure as Sr. Vice President and Global Branch Distribution Director at Citibank, the bank grew its global consumer networks to more than 146 million accounts with $5.3 billion in income with a presence in 101 countries.
Humanitarian Relief and Involvement with World Vision and the ONE Campaign
Atul Tandon left the banking industry in 2000 to join the humanitarian organization World Vision. There, he led the recruitment, growth, and cultivation of World Vision's 3.5 million donor, church and corporate relationships in the United States. Further responsibilities included the growth of World Vision's 50-state public engagement network of regional and local offices as well as major gifts and volunteer engagement functions.
Under Tandon's leadership, World Vision consistently grew revenues at double-digit rates, increased its name and cause awareness, and scaled donor satisfaction to all-time highs. His teams launched a nationwide campaign to focus the attention of Americans on the HIV/AIDS pandemic and the plight of widows and orphans in Africa — the HopeChild campaign. He led World Vision's emergency response capacity development, established a significant Web presence, shaped radio and Christian music industry practices, created a corporate engagement platform, started a national radio news magazine and developed a strong brand platform for the organization.
Tandon was one of the leading voices behind the Better Safer World campaign, which later joined together with Bono's DATA organization to birth the ONE campaign in the United States seeking to build awareness and enthusiasm among Americans to address issues of global poverty. In addition, Tandon was a member of World Vision International's executive team providing operational leadership to the international World Vision partnership that runs community development, relief and advocacy projects in nearly 100 countries with 35,000 staff and an annual income of approx. $2.6 billion.
Tandon has been widely recognized as a thought leader and changemaker in nonprofit management. He has written extensively on topics ranging from board governance and executive leadership to the changing philanthropic landscape and how to build sustainable funding engines. As a result of his leadership, he was recognized by the Nonprofit Times, as one of America’s most influential and effective fundraisers in 2009.
Tandon's foremost contribution has been in developing and gaining industry-wide acceptance for a charity’s two-sided mission: one that seeks to impact its beneficiaries and the other that seeks to change hearts and minds amongst its donors and supporters. These ideas around Supporter Transformation and the ethics of engaging donors are now gaining widespread recognition.
Publications and Interviews Online
- How Opportunity International Is Working To End Poverty In Our Lifetime Forbes International Magazine, April 3, 2017
- A leader in fighting poverty Chicago Sun-Times, December 27, 2016
- Millennials Lead Socially-Responsible Business Movement NPR News, March 21, 2016
- 10 Steps for Success as a Nonprofit CEO The Chronicle of Philanthropy, February 11, 2016
- Rowing Together: How to Build Teams That Work Outcomes Magazine, November 2015
- Guest Opinion: Are you getting the ‘Helper’s High’? Idaho Statesman, August 23, 2015
- Social Enterprise vs. Non-Profits: Is There Really A Difference? Forbes, January 31, 2015
- Millennials: A Force Non-Profit Leaders Cannot Ignore Huffington Post, October 27, 2014
- Boards That Excel Rescue, July/August 2014
- Atul Tandon: From Wall Street to Main Street Center for Non Profit Management, September 10, 2014
- Measuring Success in the Social Sector: Depends on Who's Asking Huffington Post, September 4, 2013
- "What's Driving Your Fundraising?" Fundraising Success, June, 2013
- "A Blast from the Past: An Exercise in Transformation" Fundraising Success, June 21, 2013
- America's 'Melting Pot' is Boiling Over Huffington Post, March 13, 2013
- Mobile Giving: The Next Revolution Fundraising Success, January 28, 2013
- Tandon, Atul; Michon, Richard (2012). "Emerging philanthropy markets". International Journal of Nonprofit and Voluntary Sector Marketing. Wiley. 7 (4): 352–362. doi:10.1002/nvsm.1435. Retrieved September 23, 2013.
- Digital Philanthropy Outcomes, December 2012
- Multi-site Nonprofits, The Non Profit Times, November 7, 2011
- Two Thirds of Donors Staying Put, The Non Profit Times, June, 2011
- The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Fundraising Success, August 2010
- United Way lauds Wells Fargo, Galesburg, May 2010
- Wells Fargo Earns Top Spot as Largest United Way Employee Campaign in U.S., Live United, May 2010
- United Way Recognizes General Mills, Minnesota Business Magazine, March 2010
- Star Power helps garner more Haiti Donations NBC Philadelphia, January 2010
- Coming to a Computer Near You, INXPO, August 2009
- Microfinance and the Economic Climate Speech at Seattle Pacific University, May 10, 2009
- Changing Hearts One at a Time Outcomes, March/February 2009
- World Vision Donors Dig Deep, Puget Sound Business Journal, February 2009
- Influential and Effective: These Fundraisers Know How to Bring in the Cash and Further the Profession nptimes.com, January 15, 2009
- Bridges: Spanning the Gap Between You and Your Organization Evangelical Council for Financial Accountability, April 15, 2008
- An Exercise in Transformation Fundraising Success, August 1, 2007.
- Is Change an Uphill Battle? Fundraising Success, July 1, 2007
- Building Big Goals: A Case Study from World Vision Christian Leadership Alliance, February 2007
References about Atul Tandon
- "Seeing Around Corners: Listening and Responding to Changing Donor InterestsPursuant Webinar, June 2013.
- Heim, Kristi. "Microfinance Draws Mega Interest", The Seattle Times, May 8, 2009.
- "Tandon Named Among Fundraising's Best", Association of Fundraising Professionals, February 17, 2009.
- Holtzman, Clay. "World Vision Donors Dig Deep", Puget Sound Business Journal, February 6, 2009.
- Influential and Effective: These Fundraisers Know How to Bring in the Cash and Further the Profession, The Non Profit Times, January 15, 2009.
- United Way of America Leadership
- World Vision
- "An Eyewitness Report from China", World Vision News, July 8, 2008.
- Olsen, Andrew. "Donor Engagement", Non-Profit Strategies from an Insider, March 1, 2009.
- Ady, Megan. "Inspiration at World Vision Conference", Bag End Life, January 18, 2008.
- Gray, Jason. "A Stolen Computer and Perspective", Buddy Hollywood Online, February 8, 2008.
- Show Me The Premium, The Non Profit Times, July 15, 2006
- Harvard University. "NGO Forum Participant", Global Equity Initiative, December 1, 2005.