Atul Tandon

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For Indian academic, see Atul Tandon (Professor).
Atul Tandon
Born (1959-10-01) October 1, 1959 (age 57)
Delhi, India
Occupation CEO, Opportunity International United States
Spouse(s) Birage Tandon
Children Karman Tandon
Sara Tandon

Atul Tandon (born October 1, 1959) is a nonprofit executive, entrepreneur, humanitarian and author. Tandon currently serves as CEO of Opportunity International United States, leading the organization’s activities to engage American donors, funders, corporations, foundations and the public in Opportunity’s work to help the very poor, those who live on less than $2 a day, to break the cycle of endemic poverty, transform their lives and strengthen their families and communities. He also helps lead the organization’s efforts to continue expanding its impact around the world to help clients create or sustain 20 million jobs by 2020. Tandon has enjoyed a highly successful 30-year career in a variety of senior leadership positions among industries as wide as consumer banking, e-commerce, humanitarian relief, and development.

In May 2011, Tandon launched the Tandon Institute, an advisory firm working with non-profits and social sector enterprises worldwide to maximize their effectiveness and impact. Previously, he served as United Way Worldwide’s as the Executive Director of the organization’s 41-country International Network and Executive Vice President of Investor Relations. He provided oversight and leadership to United Way’s international network, including the advancement of the organization’s fund-raising objectives. From 2000 through 2009, Tandon was the Senior Vice President of Donor Engagement for World Vision United States, one of America’s largest charities. He served on World Vision’s executive team for nine years and led the organization through a period of unprecedented expansion and revenue growth..

Prior to his leadership roles in the non-profit sector, Tandon made a number of important contributions in the global financial services industry at Citibank in India, California, and New York, including the introduction of services like ATMs, credit cards, mortgages, consumer loans and remote banking for the first time in India and pioneering customer-centered relationship banking in California and New York.

From the Daryaganj to Wall Street[edit]

Tandon was born in New Delhi and grew up in the remote Kutch district. As a young CEO In the mid-80s, he introduced innovative financial instruments into Indian capital markets. In 1986 he joined the multinational Citibank where he played a vital role in building a consumer banking franchise in India, introducing modern banking in the region with services including ATMs, credit cards, mortgages, consumer loans and remote banking.

Tandon moved to the United States in 1992. He played a role in turning around Citi’s West Coast businesses in the mid-90s. His work pioneered customer-centered relationship banking and led to his involvement with Citi’s Web 1.0 initiatives. He led corporate-wide sales culture and technology change. During Tandon's tenure as Sr. Vice President and Global Branch Distribution Director at Citibank, the bank grew its global consumer networks to more than 146 million accounts with $5.3 billion in income with a presence in 101 countries.[1]

Humanitarian Relief and Involvement with World Vision and the ONE Campaign[edit]

Tandon calls for cessation of violence against civilians in Darfur. October 1, 2004.

Atul Tandon left the banking industry in 2000 to join the humanitarian organization World Vision. There, he led the recruitment, growth, and cultivation of World Vision's 3.5 million donor, church and corporate relationships in the United States. Further responsibilities included the growth of World Vision's 50-state public engagement network of regional and local offices as well as major gifts and volunteer engagement functions.

Under Tandon's leadership, World Vision consistently grew revenues at double-digit rates, increased its name and cause awareness, and scaled donor satisfaction to all-time highs. His teams launched a nationwide campaign to focus the attention of Americans on the HIV/AIDS pandemic and the plight of widows and orphans in Africa — the HopeChild campaign. He led World Vision's emergency response capacity development, established a significant Web presence, shaped radio and Christian music industry practices, created a corporate engagement platform, started a national radio news magazine and developed a strong brand platform for the organization.

Tandon was one of the leading voices behind the Better Safer World campaign, which later joined together with Bono's DATA organization to birth the ONE campaign in the United States seeking to build awareness and enthusiasm among Americans to address issues of global poverty.[2] In addition, Tandon was a member of World Vision International's executive team providing operational leadership to the international World Vision partnership that runs community development, relief and advocacy projects in nearly 100 countries with 35,000 staff and an annual income of approx. $2.6 billion.[3]

Nonprofit Management[edit]

Tandon has been widely recognized as a thought leader and changemaker in nonprofit management. He has written extensively on topics ranging from board governance and executive leadership to the changing philanthropic landscape and how to build sustainable funding engines. As a result of his leadership, he was recognized by the Nonprofit Times, as one of America’s most influential and effective fundraisers in 2009.

Supporter Transformation[edit]

Tandon surveys the destruction caused by the Sichuan, China earthquake that occurred on May 12, 2008.

Tandon's foremost contribution has been in developing and gaining industry-wide acceptance for a charity’s two-sided mission: one that seeks to impact its beneficiaries and the other that seeks to change hearts and minds amongst its donors and supporters. These ideas around Supporter Transformation and the ethics of engaging donors are now gaining widespread recognition.

Publications and Interviews Online[edit]

References about Atul Tandon[edit]


  1. ^ Changing Hearts One at a Time, Christian Leadership Alliance, March 2009.
  2. ^ Global Equity Initiative, Harvard University, December 1, 2005.
  3. ^ WVI 2009 Online Annual Review Archived May 22, 2011, at the Wayback Machine..