Auchan

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Auchan Retail International S.A.
Private company, SA
IndustryRetail
Founded1961; 59 years ago (1961)
Roubaix, France
FounderGérard Mulliez
Headquarters,
France
Number of locations
4,084
Key people
Edgard Bonte (Chairman)
ProductsHypermarket, Supermarket, Convenience store
RevenueDecrease 50,986 billion (2018)[1]
Decrease €–857 million (2018)[1]
Decrease €–946 million (2018)[1]
Total assetsDecrease €35,935 billion (2018)[1]
Total equityDecrease €7,939 billion (2018)[1]
Number of employees
354,851 (2018)
ParentAuchan Holding (Mulliez Family)
Websiteauchan-retail.com
Auchan hypermarket in Coquelles, Callais, France

Auchan (French pronunciation: ​[oʃɑ̃]) is a French multinational retail group headquartered in Croix, France.[2] It was founded in 1961 by Gérard Mulliez and is owned by Mulliez Family, which has 95% stake in the company.[3] With 354,851 employees, of which 261,000 have 5% stake in the company, is the 35th largest employer in the world.

The name comes from the first Auchan shop in Roubaix in the district of Hauts-Champs, the pronunciation of which is identical to that of "Auchan".[4]

The holding company, Auchan Holding, includes Auchan Retail International, Ceetrus, which operates shopping centers and Oney, which offers financial services. It operates as Alcampo in Spain ("al campo" is the literal Spanish translation of the French "au champ"), Auchan in Portugal, Aшан in Russia and Ukraine, and through a joint-venture as RT-Mart in China (Auchan brand is also used) and Taiwan.

As of 2019, Auchan is one of the world's largest retailers with a direct presence in France, Spain, Portugal, Luxembourg, Poland, Romania, Hungary, China and Taiwan.

History[edit]

1961-1969: The beginnings[edit]

After meeting the founders of the Carrefour and Leclerc,[5] on July 6, 1961, Gérard Mulliez opens the first Auchan store in a disused factory of the company Phildar, founded by his father, also named Gerard.[6] Covering an area of 600 m2, this store was located in the district of Hauts-Champs, in Roubaix. Originally, the store was to be called "Ochan", but because of the Japanese sounding, changed the name to "Auchan".[7] The choice of the initial letter "A" was desired by the founders to appear in first place in directories .Gerard Mulliez relies on the advice of Édouard Leclerc for his first supermarket. This store had to be abandoned in the 1980s because it was competitive with the one that had been built in Leers. It was bought by the Intermarché. The building was demolished to make way for a more modern store in 2003.

In the summer of 1967, on 20 August, Auchan opens its first hypermarket in Roncq in an initially commercial area of 3500 m2.[8] According to Gérard Mulliez, Roncq location served as a model for other hypermarkets in France in non-food enlargement.[9] On March 27, 1969 was opened the Englos-les-Géants shopping center at Englos in the Lille metropolis. Englos les Giants was the first shopping mall with a hypermarket and a retail park in France.[10]

Mulliez family[edit]

Auchan SA is controlled by the Mulliez family, one of the wealthiest in France and in Europe. The Mulliez family also owns Leroy Merlin, Decathlon Group and others retailers.

Auchan operations[edit]

Country Name First store Hypermarkets Supermarkets Convenience stores Shopping centres
 France Auchan 1961 119 268 / 141* - 83
 Spain Alcampo 1981 55[11] 125 / 16* 111* 29
 Italy Auchan 1989 46[12] 275 79 / 1,385* 46
 Luxembourg Auchan 1996 1 5 2
 Portugal Auchan 1996 29 5 - 13
 Poland Auchan 1996 80 33 6 24
 Romania Auchan 2006 33 4 23 23
 Hungary Auchan 1998 19 5 - 18
 Russia Aшан 2002 58 231 12 38
 Ukraine Aшан 2008 20 8 - 3
 China* Auchan, RT-Mart 1999 484 1 310 45
 Taiwan* RT-Mart 2001 18 - 4 22

* Auchan holds 38,5% stake.

China[edit]

Auchan opened its first store in Shanghai in 1999. It operates through Sun Art Retail Group, a public company listed in Hong Kong, in which Auchan holds 38,5% stake and Alibaba Group 26%.[13]

Suzhou Jinji Lake store that is located in Suzhou Industrial Park had nine million visitors during that fiscal year with over four hundred million turnover and became one of the biggest Auchan hypermarkets in the world. Suzhou store expanded in 2008 and is the biggest Auchan Hypermarket in China, the second biggest in the world. Also, Auchan China led to open its online shopping website for the stores in Shanghai and Suzhou.

Auchan offers online shopping only in those two cities so far and is opening in Suzhou its first AuchanDrive store, based on its French model (click & go) in May 2012. The AuchanDrive service allows customers to purchase groceries online for home delivery, these locations being examples of online supermarkets in China.

Since 2017, a number of unmanned convenience stores, marketed as BingoBox, are being operated by Auchan in China.[14][15]

Russia[edit]

Auchan featured with the "Ашан" sign in Orekhovo-Zuyevo, Moscow, Russia

Auchan (branded as Aшан) has been active on the Russian market since 2002 and had over 100 hypermarkets in the country by December 2016. It's the company's third largest market, after France and China.[16] Revenues for the country reached $5 billion in 2014, ranking third behind the local retailers X5 Retail Group and Magnit.[17] In 2016 it was ranked first in a list of the largest foreign-owned companies by the Russian edition of Forbes.[18]

Auchan Holding[edit]

Auchan Holding is composed by Auchan Retail, Ceetrus and Oney.

Ceetrus[edit]

Ceetrus (former Immochan) is the division which operates shopping centers and hypermarket galleries.

Oney[edit]

Oney (former Bank Accord) is the financial services group that offers consumer credits and Auchan and Leroy Merlin credit cards to 7,6 million clients in 11 countries.

Slogan[edit]

The slogan of the company was La Vie, La Vraie, which translates into English as "Life, the real one". The slogan was changed in 2007 to: La vie Auchan, elle change la vie – "Auchan's lifestyle changes life (itself).

Own-label product brands[edit]

  • Le Moins Cher (Translated: The least expensive) – Economy range similar to Asda Smartprice, Tesco Everyday Value or Sainsbury's Basics in the UK. In Portugal, it's called "Polegar" (Translated: Thumb (Up)).
  • Les Produits Auchan (Translated: Auchan Products) – Own brand of products
  • Rik et Rok – Products designed for children (this is also a "club" for children)
  • Les Produits Régionaux (Translated: The regional products)- Regional products such as Breton biscuits
  • Mmm! – Gourmet Auchan products.
  • Mieux Vivre Bio/Sans Gluten (Translated: Live Better Organic/Without Gluten) – Auchan products that are either organic or without gluten.
  • Baby – Auchan products designed for babies.
  • Sabores de Portugal (Translated: Flavours of Portugal) – Exclusive brand for regional Portuguese products, available only in Portugal.
  • Каждый День (Kazhdyi Den', translated: Every day) – Local economy brand in Russia, positioned as having the lowest (even compared to other Auchan brands) price while meeting all quality standards.[19] Same applies for Ukraine, while it is named Кожен День (Kozhen Den', Every Day)
  • Наша Семья (Nasha sem'ja', translated: Our Family) – Local middle-class brand in Russia.[20]
  • Selecline – Electrical appliances and electronics sold by Auchan.
  • Qilive – Electrical appliances, electronics and some computer accessories sold by Auchan
  • Inexive – Electrical appliances and electronics sold by Auchan
  • Cup's – Fitness and sports equipment
  • Cosmia – Cosmetics and beauty products
  • Actuel – Premium kitchen utensils, home decor and appliances
  • Airport – Suitcases and travel equipment
  • gardenstar – Gardening tools and other equipment

Withdrawn ventures[edit]

Auchan in Cesano Boscone, Milan, Italy

Auchan opened a number of stores in Mexico; the first of these opened in Mexico City in 1997 and eventually grew to five stores. Faced with stiff competition from Wal-Mart, as well as local superstore chains Gigante and Comercial Mexicana, and French rival Carrefour (who also sold their stores and left the country in March 2005), Auchan decided to sell their stores to Comercial Mexicana and withdrew from Mexico in early 2003, most of these stores were sold to Soriana in 2015.

In 1997 Auchan sold its hypermarkets in Thailand to Groupe Casino.

In 2007 Auchan sold its Argentine stores to Wal-Mart and withdrew from the country.

Following a conflict with its Moroccan partner ONA, Auchan sold its 49% share in August 2007.

In January 2011 Auchan dropped out of the Dubai market after just two years.[21]

In 2019 Auchan withdrawn from Italy due to financial losses, by selling most of the activities of its Auchan Retail Italia to the Italian retailer Conad. Also withdraw from Vietnam due to losses and slow development.[22]

United States[edit]

Auchan previously did business in the United States from 1988 to 2003 as Auchan Hypermarket under its subsidiary, Auchan USA,[23] who was the successor of interest to Texfield Inc.[24] By the time of its closing it was the only French hypermarket chain to still operate American stores, as other hypermarket chains, such as Carrefour and E.Leclerc (under the guise of Leedmark) gave up in the United States market around 1993-1994.[25]

The first American Auchan (pronounced by Houstonians as “o-shawn”) store opened in western Houston on October 14, 1988.[26] The 250,000-square-foot (23,000 m2) hypermarket was located on a 31.3-acre (12.7 ha) plot of land on Beltway 8, north of U.S. Route 59/Interstate 69. The store was one of many hypermarkets to open in the U.S in the late 80's, after Walmart debuted Hypermart USA in December 1987, and Carrefour's Philadelphia store debuted in March 1988.[23] David Kaplan of the Houston Chronicle said "it was fairly unusual and became something of a tourist attraction" when it had first opened, as it was big enough to house lots of small businesses in front, such as a travel agency, a jewelry store, a bank, and a food court containing a Taco Bell, McDonald's, and Pizza Hut. It also featured a huge cheese selection, a huge beer and wine selection, featuring local breweries such as Celis White, and a bakery, and like most hypermarkets operating in the U.S. in the late ’80s, as well as Aldi, Auchan also made customers use quarters to use the shopping carts, and in order to appeal to Houstonians, it had a huge seafood selection, as well as rodeo wear.[27]

Auchan also opened a store in the Chicago suburb of Bridgeview, Illinois, in 1989.[28] It only sold food, and it was not as large as the Houston store. In 1991 the store closed.[27] It was later bought by a local Chicago supermarket chain, Dominick's, and converted into an Omni Superstore by 1991.

Auchan's second Greater Houston location opened in southeast Houston in September 2000, in a former Target store, which Auchan heavily renovated (and partially built up on) prior to opening, the most obvious example being the entrances, designed to make it look huge, despite its past as a Target.[26] Kaplan said, "Auchan had solid business its first years, but with only two stores in the country, the company lacked buying power and economy-of-scale advantages."[27] In early January 2003 Auchan announced that both of its U.S. stores were making losses and were going to be closed; Auchan stated that it was instead going to concentrate its expansion in Asia and Europe, and on January 6, 2003, Auchan closed the two money-losing stores, ending all American operations after 15 years.[26] Auchan USA sold its first Houston location to Ho Enterprises. Lewis Food Town occupied about 110,000 square feet (10,000 m2) of the space, with the rest of the space taken by other tenants, which makes the store a bit like a mini-mall today.[23] Kaplan said that by 2003, "the Houston market is saturated with huge discounters and large grocery stores."[27] In addition, many similar stores, including an H-E-B Food and Drug Store, the Hong Kong Supermarket, a Sam's Club, and a Wal-Mart had opened in proximity to the west Houston Auchan. In Europe, zoning laws would prevent such a high concentration of similar stores. Kaplan further added that "In Europe, shopping malls are not as prevalent as they are in America, and Auchan's everything-under-one-roof concept has greater appeal" in Europe rather than in the United States.[27] The second former Auchan is now used by a local scaffolding company, and was used as a shelter for Hurricane Katrina victims in 2005 and Hurricane Ike victims in 2008 due to its large space.[29]

Cheapest shop[edit]

According to study by ASM Sales Force Agency, Auchan was cheapest shop in Poland, in class of shops that study checks.[30]

Criticism[edit]

Building collapse at Savar[edit]

On 24 April 2013, the eight-story Rana Plaza commercial building collapsed in Savar, a sub-district near Dhaka, the capital of Bangladesh. At least 1,127 people died and over 2,438 were injured.[31] The factory housed a number of separate garment factories employing around 5,000 people, several shops, and a bank[32] and manufactured apparel for brands including the Benetton Group, Joe Fresh,[33] The Children's Place, Primark, Monsoon, and DressBarn.[34][35] Of the 29 brands identified as having sourced products from the Rana Plaza factories, only 9 attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign including Walmart, Carrefour, Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarché and El Corte Ingles.[36]

See also[edit]

References[edit]

  1. ^ a b c d e "Auchan Retail International Annual Report 2018" (PDF). Auchan Retail. Retrieved 6 July 2019.
  2. ^ "Contact Archived 30 April 2016 at the Wayback Machine." Auchan. Retrieved on 24 October 2012. "Groupe Auchan 40, avenue de Flandre – BP 139 59964 Croix Cedex – France"
  3. ^ "Auchan Holding Shareholding" (PDF). Auchan Holding. 2018.
  4. ^ Cédric Citrain, "A Cap occitan, on fête les 50 ans d'Auchan", Midi Libre" (Bézier edition),19 January 2011, p3.
  5. ^ La Voix éco, ed. (2011). "Auchan : Et l'histoire commence pour l'enseigne au rouge-gorge". Archived from the original on 1 October 2011. Retrieved 8 July 2011..
  6. ^ Jean-Noël Caussil (2011). LSA (ed.). "Auchan, la cinquantaine fringante". Retrieved 5 August 2011.
  7. ^ Alexandre Debouté (2009). "Pourquoi Auchan s'appelle Auchan". Le Figaro. Archived from the original on 10 August 2009. Retrieved 6 August 2009..
  8. ^ Y. B. (2007). La Voix éco (ed.). "Auchan Roncq est le plus grand d'Europe en 1968". Archived from the original on 8 April 2009. Retrieved 10 April 2010..
  9. ^ Yannick Boucher (2007). La Voix éco (ed.). "Gérard Mulliez fête à Roncq l'invention du premier hypermarché Auchan". Archived from the original on 30 April 2010. Retrieved 14 April 2010..
  10. ^ Benoît Deseure (2009). La Voix éco (ed.). "Englos : il y a tout juste 40 ans, la révolution Auchan…". Archived from the original on 3 April 2009. Retrieved 14 October 2010..
  11. ^ "Catalogos Alcampo". FolletoMania. Retrieved 11 June 2015.
  12. ^ "Volantini Auchan". CentroVolantini. Retrieved 24 February 2015.
  13. ^ "Sun Art Retail Shareholding Structure". 26 August 2017.
  14. ^ Allison Bew (26 August 2017). "Are China's Staff-less Stores a Glimpse into the Future?".
  15. ^ Moliang Jiang (15 August 2017). "New Retail in China: a Growth Engine for the Retail Industry".
  16. ^ "French hypermarket chain Auchan stepping up investment in Russia". Reuters. 13 December 2016.
  17. ^ "Russia sends food inspectors into Auchan stores". Ft.com. Retrieved 20 May 2017.
  18. ^ "50 крупнейших иностранных компаний в России - 2016". Forbes.ru. Retrieved 20 May 2017.
  19. ^ http://www.auchan.ru/en/economic_products[permanent dead link]
  20. ^ "АШАН - Собственные торговые марки". web.archive.org. 13 July 2009.
  21. ^ "Auchan closes its hypermarkert in DragonMart". Archived from the original on 12 February 2011.
  22. ^ "Auchan leaves Italy and Vietnam". ISN Magazine. 16 May 2019. Retrieved 6 July 2019.
  23. ^ a b c Wollam, Allison. "Food Town to occupy portion of shuttered Auchan hypermarket." Houston Business Journal. Sunday 8 June 2003. Modified on Thursday 5 June 2003. Retrieved on 13 January 2011.
  24. ^ "NO. 97-1052." (Archived 12 June 2007[Date mismatch] at the Wayback Machine) Supreme Court of Texas. Retrieved on 13 November 2012. "AUCHAN USA, INC., SUCCESSOR IN INTEREST TO TEXFIELD, INC., D/B/A AUCHAN HYPERMARKET, RESPONDENT"
  25. ^ "Etats-Unis." Auchan. 25 May 2002. Retrieved on 13 January 2011. "Aujourd'hui, Auchan est la seule enseigne française d'hypermarchés encore implantée aux Etats- Unis."
  26. ^ a b c "Auchan to close Houston hypermarkets." Houston Business Journal. Monday 6 January 2003. Retrieved on 13 January 2011.
  27. ^ a b c d e Kaplan, David. "Auchan closing local stores to exit U.S. market." Houston Chronicle. 7 January 2003. Retrieved on 13 November 2012.
  28. ^ Liebeck, Laura (1988). "Auchan chooses Chicago for its 2nd hypermarket". Discount Store News.
  29. ^ "Hurricane Ike evacuees moved again | abc13.com". Archived from the original on 20 November 2013. Retrieved 20 November 2013.
  30. ^ https://biznes.interia.pl/finanse/news-tanio-jak-w-dyskoncie-lidl-drugim-najdrozszym-sklepem,nId,4281354
  31. ^ Ahmed, Saeed; Lakhani, Leone (14 June 2013), "Bangladesh building collapse: An end to recovery efforts, a promise of a new start", CNN, retrieved 16 December 2013
  32. ^ Zain Al-Mahmood, Syed (24 April 2013). "Matalan supplier among manufacturers in Bangladesh building collapse". The Guardian. London. Retrieved 21 October 2013.
  33. ^ O'Connor, Clare. "'Extreme Pricing' At What Cost? Retailer Joe Fresh Sends Reps To Bangladesh As Death Toll Rises". Forbes.
  34. ^ Nelson, Dean (24 April 2013). "Bangladesh building collapse kills at least 82 in Dhaka". The Daily Telegraph. London. Retrieved 24 April 2013.
  35. ^ Alam, Julhas (24 April 2013). "At least 87 dead in Bangladesh building collapse". USA Today. Retrieved 24 April 2013.
  36. ^ Ovi, Ibrahim Hossain (2013), Buyers' compensation for Rana Plaza victims far from reality, archived from the original on 25 March 2016, retrieved 16 December 2013

External links[edit]