|Private company, SA|
|Headquarters||Croix, Lille Métropole, France|
Number of locations
|Vianney Mulliez, Chairman
Thierry Mulliez, Vice-Chairman
|Products||Discount store, electronics specialty, hypermarket, supercenter, supermarket, superstore, other specialty|
|Revenue||€44.373 billion (2011)|
|€1.283 billion (2011)|
|€857 million (2011)|
|Total assets||€28.479 billion (2011)|
|Total equity||€9.286 billion (2011)|
Number of employees
Groupe Auchan SA (French pronunciation: [oʃɑ̃]) is a French international retail group and multinational corporation headquartered in Croix, France. It is one of the world's principal distribution groups ( 337,900 employees ) with a presence in France and 15 countries.
Auchan has branches in France, and internationally in China, Hungary, India, Iraq, Italy, Luxembourg, Poland, Portugal, Romania, Russia, San Marino, Spain, Taiwan and Ukraine.
Auchan had 639 hypermarkets and 2874 supermarkets around the world.
Auchan SA is controlled by the Mulliez family, one of the wealthiest in France and in Europe. The Mulliez family has interests in a large number of companies:
- Decathlon (sports stores, not part of Auchan group )
- Norauto (car repairs, not part of Auchan group)
- Leroy Merlin (home improvement and gardening)
- Groupe Adeo (DIY shops)
- Boulanger (electronic devices shops)
- Phildar (fabric stores)
- Accord Bank (loans)
- Kiabi (clothes shops, not part of Auchan group)
- Cultura (cultural products, family not invested in it)
- Pimkie (girls' clothes)
The slogan of the company was La Vie, La Vraie, which translates into English as "Life, the real one". The slogan was changed in 2007 to: La vie Auchan, elle change la vie – "Auchan's lifestyle changes life (itself)".
Auchan around the world
|Country||First store||Hypermarkets||Supermarkets||Convenience stores||Shopping centres|
|France||1961||126 / 8*||268 / 141*||-||108|
|Spainx||1981||55||125 / 16*||111*||30|
|Italyx||1989||60 / 7*||276 / 1,385*||-||46|
|Poland||1996||26 / 53‡||27||-||20|
|Russia||2002||68 / 13‡||130||-||25|
- — branded Jumbo in Portugal
Auchan opened its first store in Shanghai in 1999, and according to the Auchan (China) Investment Co. Ltd. official report in 2009, there are 114 stores opened nationwide in China. Suzhou Jinji Lake store that is located in Suzhou Industrial Park had nine million population during that fiscal year with over four hundred million turnover and became one of the biggest Auchan hypermarkets in the world. Suzhou store expanded in 2008 and is the biggest Auchan Hypermarket in China, second biggest in the world. Also, Auchan China led to open its online shopping website for store in Shanghai and Suzhou.
Auchan offers online shopping only in those two cities so far and is opening in Suzhou its first AuchanDrive store, based on its French model (click & go) in May 2012. The AuchanDrive service allows customers to purchase groceries online for home delivery, these locations being examples of online supermarkets in China.
Auchan has been active on the Russian market since 2002 and had over 100 hypermarkets in the country by December 2016. It's the company's third largest market, after France and China. Revenues for the country reached $5 billion in 2014, ranking third behind the local retailers X5 Retail Group and Magnit. In 2016 it was ranked first in a list of the largest foreign-owned companies by the Russian edition of Forbes.
Auchan previously had a subsidiary, Auchan U.S.A. It was the successor of interest to Texfield Inc. which did business as Auchan Hypermarket. As of 2002 Auchan was the only French hypermarket chain to still have a U.S. presence.
Auchan's first U.S. store opened in western Houston in 1988. The 250,000-square-foot (23,000 m2) market was located on a 31.3-acre (12.7 ha) plot of land on Beltway 8, north of U.S. Route 59. The store was one of the first hypermarkets to open in the U.S. David Kaplan of the Houston Chronicle said "it was fairly unusual and became something of a tourist attraction" when it had first opened.
Auchan also opened a store in the Chicago suburb of Bridgeview, Illinois. It only sold food, and it was not as large as the stores that were in Houston. In 1991 the store closed. It was later bought by a local Chicago chain, Dominick's supermarkets, and converted into an Omni Superstore by 1991.
Auchan's second Greater Houston location opened in southeast Houston in September 2000. Kaplan said "Auchan had solid business its first years, but with only two stores in the country, the company lacked buying power and economy-of-scale advantages." In January 2003 Auchan announced that both of its U.S. stores were making losses and were going to be closed; Auchan stated that it was instead going to concentrate its expansion in Asia and Europe. Auchan U.S.A. sold its first Houston location to Ho Enterprises. Lewis Food Town occupied about 110,000 square feet (10,000 m2) of the space, with the rest of the space taken by other tenants. Kaplan said that by 2003, "the Houston market is saturated with huge discounters and large grocery stores." In addition, many similar stores, including an H-E-B Food and Drug Store, the Hong Kong Supermarket, a Sam's Club, and a Wal-Mart Supercenter had opened in proximity to the west Houston Auchan. In Europe zoning laws would prevent such a high concentration of similar stores. Kaplan further added that "In Europe, shopping malls are not as prevalent as they are in America, and Auchan's everything-under-one-roof concept has greater appeal" in Europe rather than in the United States. The second former Auchan remains unoccupied, but was used as a shelter for Hurricane Katrina victims in 2005 and Hurricane Ike victims in 2008 due to its large space.
Own-label product brands
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- Le Moins Cher (Translated: The least expensive) – Economy range similar to Asda Smartprice, Tesco Value or Sainsbury's Basics in the UK. In Portugal it's called "Polegar" (Translated: Thumb (Up)).
- Les Produits Auchan (Translated: Auchan Products) – Own brand of products
- Rik et Rok- Products designed for children (this is also a "club" for children)
- Les Produits Régionaux (Translated: The regional products)- Regional products such as Breton biscuits
- Mmm! – Gourmet Auchan products.
- Mieux Vivre Bio/Sans Gluten (Translated: Live Better Organic/Without Gluten) – Auchan products that are either bio or without gluten.
- Baby – Auchan products designed for babies.
- Sabores de Portugal (Translated: Flavours of Portugal) – Exclusive brand for regional Portuguese products, available only in Portugal.
- Каждый День (Kazhdyi Den', translated: Every day) – Local economy brand in Russia, positioned as having the lowest (even compared to other Auchan brands) price while meeting all quality standards. Same applies for Ukraine, while it is named Кожен День (Kozhen Den', Every Day)
- Наша Семья (Nasha sem'ja', translated: Our Family) – Local middle-class brand in Russia.
- Selecline for electrical appliances and electronics sold by Auchan.
- Qilive for electrical appliances, electronics and some computer accessories sold by Auchan
- France : Auchan, Atac, Simply Market, Auchan Direct, Voyages Auchan, Banque Accord, Alinéa, A2Pas.
- China : Auchan, RT Mart, Immochan, Accord Consulting.
- Hungary : Auchan, Immochan, Accord Magyarország.
- Italy : Auchan, Ipersimply Market, Simply Market, Punto Simply, La Bottega, Accord Italia.
- Luxembourg : Auchan, Immochan.
- Poland : Auchan, Alma, A-Tak, Immochan, Accord Finance, Simply Market.
- Portugal : Jumbo, Pão de Açúcar, Oney, Jumbo Natureza, Immochan.
- Romania: Auchan, Immochan, Accord Intermed Consumer Finance.
- Russia : Ашан, Atak, Immochan, BA Finans.
- San Marino : Simply Market.
- Spain : Alcampo, Sabeco, Simply Market, Immochan, accordfin.
- Taiwan: RT Mart, Immochan.
- Ukraine: Ашан, Immochan, Oney.
- On the Internet : AuchanDirect.Fr, VoyagesAuchan
Auchan opened a number of stores in Mexico; the first of these opened in Mexico City in 1997 and eventually grew to five stores. Faced with stiff competition from Wal-Mart, as well as local superstore chains Gigante and Comercial Mexicana, and French rival Carrefour (who also sold their stores and left the country in March 2005), Auchan decided to sell their stores to Comercial Mexicana and withdrew from Mexico in early 2003, most of these stores were to Soriana in 2015.
In 1997 Auchan sold its hypermarkets in Thailand to Groupe Casino.
In 2007 Auchan sold its Argentine stores to Wal-Mart and withdrew from the country.
Following a conflict with its Moroccan partner ONA, Auchan sold its 49% share in August 2007.
In January 2011 Auchan dropped out of the Dubai market after just two years.
Initial public offering
Sun Art Retail Group Ltd., the Chinese hypermarket operator backed by Auchan will go Public in Hong Kong at 15 July 2011 with hope to raise about $1 billion.
Building collapse at Savar
On 24 April 2013, the eight-story Rana Plaza commercial building collapsed in Savar, a sub-district near Dhaka, the capital of Bangladesh. At least 1,127 people died and over 2,438 were injured. The factory housed a number of separate garment factories employing around 5,000 people, several shops, and a bank and manufactured apparel for brands including the Benetton Group, Joe Fresh, The Children's Place, Primark, Monsoon, and DressBarn. Of the 29 brands identified as having sourced products from the Rana Plaza factories, only 9 attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign including Walmart, Carrefour, Bonmarché, Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarche and El Corte Ingles.
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- 'Extreme Pricing' At What Cost? Retailer Joe Fresh Sends Reps To Bangladesh As Death Toll Rises - Forbes
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