Audemars Piguet

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Audemars Piguet Holding SA
Private
Industry Horology
Founded 1875
Founder Jules-Louis Audemars
Edward-Auguste Piguet
Headquarters Le Brassus, Switzerland
Area served
Worldwide
Key people
Jasmine Audemars
Olivier Audemars
François-Henri Bennahmias
Products Mechanical watches
Jewellery
Revenue 900 million CHF (2016)
Number of employees
1450[1]
Subsidiaries Audemars Piguet Renaud & Papi SA
Centror SA
Website www.audemarspiguet.com/

Audemars Piguet (French pronunciation: ​[odmaʁ piɡɛ]) is a Swiss manufacturer of mechanical watches founded in 1875. Audemars Piguet began in the Vallée de Joux. Jules Louis Audemars formed a partnership with Edward Auguste Piguet. Both were previously watchmakers. Audemars created complicated blank watch movements for other manufactures to use. Piguet specialized in the final regulation of watches. They the split responsibilities when they began their own company. Audemars was in charge of production and technical aspects while Piguet focused on sales and management. One of their first achievements was creating the first repeater wristwatch in 1892.

History[edit]

Founding[edit]

Jules Louis Audemars began a partnership with Edward Auguste Piguet in 1875. The company was started in the Vallée de Joux, Switzerland. Both Audemars, and Piguet were previously watchmakers. Audemars created complex watch movements for other manufactures to use. Piguet specialized in the regulation of watch movements. Once partnered, they the split responsibilities while operating their own company. Audemars was in charge of production and technical aspects while Piguet focused on sales and management.[2][3]

Collections[edit]

Bracelet from an Audemars Piguet Royal Oak

Royal Oak/Concept/Offshore[edit]

The Royal Oak is considered to be the most popular watch that Audemars Piguet currently manufactures. It was first introduced at the 1972 Baselworld[4]. Designed by Gérald Genta, it is considered to be the first luxury sports watch. The watch was inspired by traditional diving helmets and therefore featured exposed screw heads as well as a unique case design[5][6]. The watch also featured an intergraded bracelet. To mark the 20th anniversary of the Royal Oak, Audemars Piguet hired Emmanuel Gueit to design a new watch known as the Royal Oak Offshore. The Offshore had a much larger case (42mm compared to the original 39mm) and was thought to be tougher than the original. The new watch proved to be just as successful as the original[5].

Royal Oak Offshore

Millenary[edit]

Audemars Piguet Quantième perpétue containing a perpetual calendar

The Millenary collection first began in 1995. The idea behind the unique design was to give the viewer a three-dimensional take on a standard watch movement. They are characterized by oval cases as well as domed sapphire crystal. The watch dial is notable with a view of the balance wheel and off centered. Audemars Piguet claims that their calibre 4104 is reversed to allow more components to be seen on the dial. All of the Millenary watches share the case and a unique Damaskeening or Côtes de Genève across the movement dial[7].

Jules Audemars[edit]

Named after one of the founders, the lineup takes queues from more traditional Audemars Piguet designs. Jules Audemars created about 20 very complex movements in 1875. He later used these movements as collateral when both him and Piguet began their company in 1881[8]. These original movements were the beginning of Audemars Piguet. All the watches in the collection are circular. Many notable complication (horology) are present including the tourbillon, minute repeater, and perpetual calendar[7].

References[edit]

  1. ^ World Tempus (April 2013). "Audemars Piguet CEO François-Henry Bennahmias, a new master". WorldTempus. 
  2. ^ "A History of Audemars Piguet | AP Watches". Govberg Jewelers. 2015-06-15. Retrieved 2017-10-04. 
  3. ^ "Audemars Piguet: A Brand History | Editorial | The Watch Gallery". Editorial. 2013-03-04. Retrieved 2017-10-04. 
  4. ^ "Audemars Piguet Royal Oak 45th Anniversary | History of the Royal Oak". Govberg Jewelers. 2017-05-31. Retrieved 2017-10-04. 
  5. ^ a b "History of the Audemars Piguet Royal Oak". Time and Watches. Retrieved 2017-10-04. 
  6. ^ Williams, Alex (2016). "How the Royal Oak Watch Became a Cult Classic". The New York Times. ISSN 0362-4331. Retrieved 2017-10-04. 
  7. ^ a b "Audemars Piguet - Swiss Luxury Watches". Audemars Piguet - Le Brassus. Retrieved 2017-10-06. 
  8. ^ "Jules Audemars". Audemars Piguet - Le Brassus. Retrieved 2017-10-13. 

External links[edit]