Audi India

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Audi India Pvt Ltd
Division of Audi AG and Volkswagen Group India
Industry Automotive
Founded 2007[citation needed]
Headquarters Mumbai, Maharashtra, India[citation needed]
Area served
India
Key people
Rahil Ansari
Products Luxury vehicles
Number of employees
84,435 (as at: 31 December 2015)[1]
Parent Audi
Website Audi.in

Audi India Pvt Ltd is a division of the German automobile manufacturer Audi and the Volkswagen Group India. It was founded in 2007 with headquarters in Mumbai, Maharashtra.[citation needed]

History[edit]

Audi India was established in March 2007 as a division of Volkswagen Group Sales India.[3] Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.

In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai. Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market,[citation needed] and has been scene 2015.[4]

The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10-30%),[5] exclusive dealerships and after sales services. In 2007, only 2 per cent of the new car buyers in India knew Audi. In 2008, it went up to 13 per cent.[6] Audi's aggressive promotion, regular discounts and easy financial schemes have formed the backbone of its emerging brand value in India. The cars are sold at low EMI rates with attractive service and warranty plans. In March 2014, Audi India offered discounts of up to 0.85 million rupees ($13,600 USD) on selected models.[4]

Models Range and Manufacturing Facilities[edit]

Assembled/Manufactured entirely in India[edit]

Audi uses Škoda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to assemble these models in India with cheap local labour[8]

Imported[edit]

Sales and dealer/service network[edit]

Audi showroom in Banjara Hills, Hyderabad.

Audi India currently has 40 dealerships in 11 states and 2 union territories of India.[13]

Number of units sold by year

Year 2010[14] 2011[14] 2012[14] 2013[15] 2014[15] 2015[15] 2010-2015
Units sold 3,003[14] 5,511[14] 9,003[14] 11,198[16] 10,851[17] 11,192[16][18][19] 50,758

States and cities in India with one or more Audi dealership (# of dealerships)

Cities in India with one or more Audi dealership (# of dealerships)[20]

Sales performance[edit]

Audi India sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth.[21] "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.[22]

The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.[22]

See also[edit]

References[edit]

  1. ^ http://www.audi.com/corporate/en/company/production-sites.html
  2. ^ https://www.cardekho.com/Audi/cardealers
  3. ^ "Audi India > Company > About Audi India". Audi.in. 2009-09-15. Archived from the original on 23 July 2010. Retrieved 2010-08-02. 
  4. ^ a b http://gtspirit.com/2015/02/23/why-audi-is-highest-selling-luxury-car-brand-in-india/
  5. ^ http://www.indiainfoline.com/article/news-top-story/make-in-india-for-audi-as-it-plans-to-assemble-engines-locally-116032100493_1.html
  6. ^ http://www.business-standard.com/article/management/-fast-growing-millionaires-in-india-are-coming-to-audi-110020200039_1.html
  7. ^ a b c d e f http://www.audi.com/corporate/en/company/production-sites/audi-production-worldwide/aurangabad.html
  8. ^ http://www.audi.in/sea/brand/in/company/production_plants/aurangabad.html
  9. ^ http://indianautosblog.com/2016/02/audi-india-to-launch-over-10-new-models-in-2016-iab-217718
  10. ^ "Audi models available in India". Audi India. 
  11. ^ http://www.topgear.com/india/car-news/india-bound-audi-q2-enters-production-at-ingolstadt/itemid-50
  12. ^ https://www.cartrade.com/car-bike-news/audi-a5-and-s5-sportback-imported-to-india-before-world-debut-132693.html
  13. ^ "Audi India > Dealerships > India Network". Audi.in. 2010-04-26. Archived from the original on 28 July 2010. Retrieved 2010-08-02. 
  14. ^ a b c d e f http://www.autocarpro.in/news-national/mercedes-benz-drives-past-audi-india-globally-10116
  15. ^ a b c "• Automobile production of Audi by model 2014 - Statistic". Statista. Retrieved 14 July 2015. 
  16. ^ a b http://indiatoday.intoday.in/auto/story/audi-sells-11-192-units-in-india-in-2015-loses-top-slot-to-mercedes/1/567847.html
  17. ^ http://profit.ndtv.com/news/corporates/article-audi-reports-record-sales-in-india-724298
  18. ^ http://timesofindia.indiatimes.com/auto/cars/Audi-sells-11192-units-in-India-in-2015-loses-top-slot-to-Mercedes/articleshow/50534280.cms
  19. ^ http://www.thehindu.com/business/Industry/Audi-sells-11192-units-in-India-in-2015-loses-top-slot-to-Mercedes/article13994136.ece
  20. ^ https://www.zigwheels.com/dealers/Audi
  21. ^ "Audi India > Company > News > Local news". Audi.in. Archived from the original on 29 July 2010. Retrieved 2010-08-02. 
  22. ^ a b http://timesofindia.indiatimes.com/business/india-business/Audi-India-eyes-20k-unit-sales-by-2018-plans-major-investment/articleshow/46687164.cms

External links[edit]