This sportscoupé is a visionary interpretation of Audi's typical automobile design. An important challenge presented to the designers was that in order for the car to be succesful advertising for Audi as product placement, despite its extreme character, the car still had to be recognised by those audience members familiar with car designs as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi Single-Frame Grille," the company's trademark overlapping four rings, and the Multi Media Interface (MMI) driver-to-car control system.
The RSQ also includes special features suggested by film director Alex Proyas. The car uses spheres instead of conventional wheels. Its two reverse butterfly doors are hinged to the C-posts of the body.