From Wikipedia, the free encyclopedia
Type of businessFlorida Corporation
Type of site
Social network, online music portal
Available inEnglish
HeadquartersMiami, Florida, U.S.
Area servedWorld Wide Web
Founder(s)Lucas Sommer and Andrew Levine
IndustrySocial networking, online music retail
ProductsDigital and physical music and merchandise
ServicesDigital Distribution, Music downloading
LaunchedJuly 1st 2010
Current statusBeta

Audimated was a social networking website for independent musicians and their fans., which launched in June 2010, offers a platform in which both artists and fans can sell music and related products to make a profit. The founders of are Lucas Sommer and Andrew Levine,[1] two alumni from the University of Miami Business School.


The idea for Audimated came to Lucas and Andrew during their senior year of college together at the University of Miami. After receiving positive feedback on the idea from their business professors, they put their business plan into action in 2008 to make their website a reality.[1] The website name is a combination of the words audio and automated,[citation needed] which represents the website's goal of combining music (audio) and automating the process of marketing through social networking (mated) for independent artists.

Concept[edit] is an online music community with a variety of unique features. Most notably, fans and artists alike can use the website as a tool for earning money.[2] For example, allows artists to sell their merchandise (songs, concert tickets, etc.) and also lets fans have "stores" where they can add their favorite bands’ products for sale.

In addition to the revenue generating component, also allows the fan user group to find top artists that match their taste, listen to and upload songs on the radio and search specific locations for new musicians of different genres.

While artists upload their creative content onto the website, guarantees that they keep the rights to all creative content of their work. simply offers a platform to increase awareness and interest in independent music. Signing up for is free of charge for artists and their fans. The website business model is to charge a 10% fee of all sale transactions by artists and fans while up-selling[clarification needed] premium services to its members.[2]


In March 2010, won the annual WeMedia Pitch It! Contest.[3] The grand prize, awarded to Lucas Sommer on behalf of for the best pitch, was $25,000 in start up funds for the website. has also received press for its services in The Wall Street Journal, the Miami Herald and various blogs devoted to independent music.


  1. ^ a b Gutner, Toddi (December 22, 2009). "New Graduates Create Their Own Jobs". The Wall Street Journal.
  2. ^ a b " Helping Musicians Make Money". Entrepreneur. December 8, 2010.
  3. ^ Suzanne McBride (2010-03-11). "We Media PitchIt! competition nets $50,000 for news and music start-ups". Archived from the original on 15 July 2010. Retrieved 2010-08-25.