Audiokite

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Audiokite Research
Private
IndustryOnline services
FateAcquired by ReverbNation
Founded2014
HeadquartersQueens, New York
Key people
Alex Jae Mitchell (Co-Founder), Benjamin Sklovsky (Co-Founder)
ProductsMarket research
Online service provider
WebsiteAudiokite.com

Audiokite is an online market research company based in New York, offering consumer research and opinion polling to musicians and labels.[1][2][3][4] Using the Amazon Mechanical Turk service and an internal reviewer filtering process, the service streams music over the internet to U.S.-based music consumers and administers a survey.[5][6] The results are organized into a report, which determines eligibility for a variety of discounts and opportunities through partnerships with music services including Bandzoogle, New Artist Model, Feature.fm, and others.[2][7]

In an article about data in the modern music industry, Forbes noted that "More and more artists are A/B-testing their music, either on their own or through market research services like Audiokite."[4]

History[edit]

The company was founded in 2014 by musician Alex Jae Mitchell and law student Benjamin Sklovsky, following their previous music venture.[8] Citing the accessible price point, the service earned praise from members of the music technology community following its launch.[9][10][11][12][13]

In 2015, Audiokite won the SF Music Tech Summit Startup Innovators Challenge.[14][15]

In 2016, the company pitched in the first Canadian Music Week Startup Launchpad.[16]

Acquisition[edit]

Audiokite was acquired by ReverbNation in November 2016 for an undisclosed sum.[17][18][19] ReverbNation CEO Mike Doernberg reported the reasoning behind the acquisition was to "deliver more comprehensive and insightful information to promoters of festivals, licensing companies and radio at a much broader scale."[17]

References[edit]

  1. ^ "AudioKite". Crunchbase. Retrieved 2016-08-11.
  2. ^ a b "How To Objectively Pick Your Best Songs (Or Find Out If You Just Completely Suck)". Digital Music News. 2015-05-11. Retrieved 2016-08-11.
  3. ^ Todd Thomas (10 August 2016). Get More Fans: The DIY Guide to the New Music Business: (2016 edition). Jesse Cannon. pp. 88–. ISBN 978-0-9837577-2-6.
  4. ^ a b "What Do The World's Highest-Paid Musicians Sound Like?". Forbes. Retrieved 2016-08-11.
  5. ^ "Audiokite: Helping Music Artists Get Fast, Actionable Market Insights". Amazon. Retrieved 2016-08-11.
  6. ^ "The Importance of Market Research in Music". Music Biz Podcast. Retrieved 2016-08-11.
  7. ^ "Audiokite Opportunities". Retrieved 2016-08-11.
  8. ^ "Queens startup offers independent musicians feedback from public - QNS.com". QNS.com. Retrieved 2016-08-11.
  9. ^ "Audiokite: Honest Feedback And Stats On Your Songs". 2014-10-27. Retrieved 2016-08-11.
  10. ^ "The power of data for indie musicians". 2015-04-01. Retrieved 2016-08-11.
  11. ^ "SoundOut vs AudioKite vs Music Xray - Passive Promotion". 2014-10-29. Retrieved 2016-08-11.
  12. ^ "What Artists Should Know About AudioKite - MTT - Music Think Tank". www.musicthinktank.com. Retrieved 2016-08-11.
  13. ^ "3 standouts from the #NYMusicTech meetup at Livestream Public - Technical.ly Brooklyn". 2014-11-03. Retrieved 2016-08-11.
  14. ^ "Startups + Developers | SF MusicTech Summit". www.sfmusictech.com. Retrieved 2016-08-11.
  15. ^ "SF MusicTech Names 2015 Startup Innovators Challenge Winners". hypebot. Retrieved 2016-08-11.
  16. ^ McIntyre, Hugh. "Meet The Seven Music Startups That Were Featured At Canadian Music Week". Forbes. Retrieved 2016-08-11.
  17. ^ a b McIntyre, Hugh. "ReverbNation Acquires AudioKite To Better Consumer Research For Musicians". Forbes. Retrieved 2017-03-10.
  18. ^ "REVERBNATION ACQUIRES USER REVIEW SITE AUDIOKITE". MusicBusinessWorldwide. Retrieved 2017-03-10.
  19. ^ Houghton, Bruce. "ReverbNation Acquires Audiokite Fan Feedback Platform". Hypebot. Retrieved 2017-03-10.