The company was created in 1997 as a joint venture of the three main soccer TV rights owners in Spain, namely Sogecable (40%), Telefónica de Contenidos (a subsidiary of Telefónica) (40%), and the Catalan government TV network (Corporació Catalana de Mitjans Audiovisuals, or CCMA) (20%). AVS enjoyed a monopoly on Spanish soccer rights, which caused an investigation by the European Commission, cleared in 2003.
In 2003 Sogecable bought Telefónica's stake, therefore increasing its share to 80%.
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