Audit Bureau of Circulations (UK)

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Audit Bureau of Circulations
Abc UK.gif
ABC logo
Founded 14 October 1931
Founder ISBA (Society of British Advertisers)
Focus Newspaper and magazine circulation
Website United Kingdom
Ireland

The Audit Bureau of Circulations (UK) or ABC was founded on 14 October 1931 by the ISBA (Society of British Advertisers) to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers.

ABC inspires confidence in the ad trading industry by delivering a valued ‘stamp of trust’. This underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. ABC has two distinct roles:

  1. To bring the industry together to agree standards that define media measurement and determine best practice.
  2. To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.

ABC is governed by the industry, for the industry, with a board consisting of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run.

With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to meet the media industry’s needs.

ABC UK is a founder member of the International Federation of ABC (IFABC). Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.

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