Audit Bureau of Circulations (UK)
|Founded||14 October 1931|
|Founder||ISBA (Society of British Advertisers)|
|Focus||Newspaper and magazine circulation|
The Audit Bureau of Circulations (UK) or ABC was founded on 14 October 1931 by the ISBA (Society of British Advertisers) to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers.
In February 2014, Jerry Wright, chief executive of ABC announced that the organisation would begin combining print and digital figures for consumer magazines.
- Boyle, Darren (3 February 2014). "ABC to combine magazine print and digital circulation figures with redesigned certificate". Press Gazette - The Wire. Retrieved 5 February 2014.