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|Born||January 6, 1862
|Died||January 10, 1918 (aged 56)
|Relatives||Rudolf August Oetker (grandson)|
Dr. August Oetker (January 6, 1862 – January 10, 1918) was a German inventor of baking powder.
In 1891, he bought the Aschoffsche pharmacy in Bielefeld and developed a baking agent, which was designed to ensure the success of the baking process. Prior to Oetker, Justus von Liebig and his American student, Eben Horsford, had already discovered baking powder. However, Oetker targeted mainly private households with his products whereas Horsford targeted bakeries.
From 1893, he distributed his invention under the brand name Backin, thus laying the basis for the family-owned company, called Oetker-Gruppe. This company still uses the very same recipe to produce baking powder. On September 21, 1903, Oetker filed a patent for his Procedure for making long-lasting baking powder or ready-to-bake flour.
Due to successful marketing, his products sold quite well and soon the old pharmacy had turned into a successful company. In 1900, he built his first manufacturing plant and by 1906 had sold 50 million packages of Backin.
Death and legacy
Motto: "Ein heller Kopf verwendet stets Oetker." ("Bright minds always use Oetker.").