August Zang

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August Zang (German: [tsaŋ]; August 2, 1807 – March 4, 1888) was a nineteenth-century Austrian entrepreneur best known for founding the Viennese daily "Die Presse". He also had a major influence on French baking methods, but his role in this regard is less-known, in part because of Zang's own later efforts.

Soldier and baker[edit]

Zang's Boulangerie Viennoise in 1909 (when Philibert Jacquet owned it). The bakery proper is at left, the tea salon at right.

Son of Christophe Boniface Zang, a prominent Vienna surgeon, August Zang became an artillery officer before going to Paris (probably in 1837) to found a famous Viennese Bakery ("Boulangerie Viennoise"), which opened in 1838 or 1839.[1] The bakery was quickly imitated and its Austrian kipfel became the French croissant. Baking historians (who often – erroneously – qualify Zang as "Baron", "Count" or "Royal Chamberlain") sometimes claim he introduced the baguette, but this is not supported by any period source. He did however introduce the Viennese steam oven, which became standard in France.

Journalist and publisher[edit]

The July 3, 1848 front page of the first issue of the original "Die Presse

In 1848, when censorship was lifted in Austria, he returned to Vienna and founded "Die Presse", a daily newspaper which still exists today (though after several interruptions). The paper was modeled on Émile de Girardin's "La Presse" and introduced many of the same popularizing journalistic techniques, notably a low price (supported by volume and advertising), serials and short, easily understood paragraphs. In 1864, a dispute led two key journalists to leave "the Press" and found "The New Free Presse' (Neue Freie Presse). (The latter is sometimes erroneously given as the name of Zang's own paper.) The original "Die Presse" was soon known as "The Old Press" and in 1867 Zang sold it.

Later years[edit]

In his remaining years he owned a bank and a mine in Styria, the site of which is still known today as "Zangtal" ("Zang Valley"). When he died, he was most known as a wealthy press magnate; his obituary in "Die Presse" said only that he had spent some years in Paris, omitting all mention of his role in baking. His ornate tomb in Vienna is still a tourist attraction.

See also[edit]


  1. ^ The 1839 date, and most of what follows regarding Zang's role in baking, is documented in Jim Chevallier, "August Zang and the French Croissant: How Viennoiserie Came to France", p. 3–30; for the 1838 date, see Giles MacDonogh "Reflections on the Third Meditation of La Physiologie du goût and Slow Food" Archived 2016-03-03 at the Wayback Machine (p. 8); an Austrian PowerPoint – Ess-Stile – gives the date of 1840 (slide 46). The bakery itself later claimed to have been founded in this year, but earlier references are documented.