Aurauch is located 5 km south of district town of Kitzbühel on the river known as the Kitzbühler Ache and the road to Thurn Pass. The municipality is further divided into Unteraurach, Oberaurach and several scattered settlements and hamlets including Haberberg, Haselwand, Kochau, Sonnberg and Wiesenegg-Grüntal. It was mentioned for the first time in documents in 1289 s Orwiorwe. Formerly a part of Kitzbühel district, Aurach became an independent municipality in 1833. It has 1171 inhabitants (as at 1 Jan 2010).
Of historical significance is the former mine in the area of the Kelchalm.