Hit Network

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Hit Network
Hit Network logo 2020.png
TypeHot adult contemporary
Country
Australia
Broadcast area
Australia
HeadquartersSouth Melbourne, Victoria
SloganGet That Feeling
Programming
Language(s)English
Ownership
OwnerSouthern Cross Austereo
History
Launch date1986
Former names
  • Austereo Network
  • Today's Austereo Network
  • Today Network
  • Today's Hit Network
Links
Websitehit.com.au

The Hit Network is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 40 radio stations broadcasting a hot adult contemporary music format, as well as 5 digital radio stations.

History[edit]

The Hit Network was formed in 1986 as the Austereo Network after Austereo, the licensee of Adelaide commercial radio station SAFM, purchased Fox FM in Melbourne. The network grew throughout the late 1980s and the 1990s, acquiring B105 Brisbane, 2Day FM Sydney and PMFM Perth, as well as establishing joint-venture stations in Canberra and Newcastle. The network would later become known as the Today Network, with stations adopting a contemporary hit radio music format.

Following the acquisition of Austereo by Southern Cross Media Group, the company incorporated the regional Hot FM, Sea FM and Star FM networks into the Today Network.

In October 2014, Southern Cross Austereo announced it would relaunch SAFM in Adelaide as Hit 107,[1] with a staggered network-wide relaunch announced in December.[2] On 14 January 2015, the network was relaunched as Today's Hit Network, with the relaunch extending to Canberra in January 2016.[3] Sea FM Hobart was relaunched as Hit100.9 in February[4], with the remaining network stations adopting the Hit Network branding as part of a national brand consolidation in December.[5]

On 27 July 2020, the Hit Network was relaunched, adopting a new logo and "pop-based" music format in an attempt to target a 30–54 year old audience.[6] In addition, Hit 105 Brisbane and Hit 107 Adelaide reverted to their heritage brands. On 20 August 2020, Southern Cross Austereo announced the network would introduce statewide networked breakfast programs in New South Wales, Queensland and Victoria, replacing 19 local shows.[7][8]

Stations[edit]

As of 27 July 2020, the Hit Network consists of 40 FM radio stations with their slogan of "Get that Feeling".

Network shows[edit]

Digital radio[edit]

The Hit Network simulcasts each metro station in the network on digital radio in their local markets.

  • Hit Buddha, The very best music that soothes your mind and feeds your soul. Buddha Hits lets listeners chill out with pop, electronica and acoustic vibes with a café music feel.
  • Hit Oldskool, Oldskool Hits is pure pop nostalgia. Focused around the 90s and 00s, it's all about flashback favourites.
  • Hit Easy, an up-tempo, feel good, sing-along format of mainstream faves. Easy Hits is perfect for at-work and at-home listening.
  • Hit Urban, Playing the Hottest Hip-Hop and RnB.
  • Hit Dance, Launched in Sydney, Melbourne, Brisbane and Adelaide on Friday 22 November 2019 on Digital Radio.

The digital stations in each market are branded inline with their FM counterparts (e.g. "2DAY Oldskool" in Sydney, "Fox Easy" in Melbourne, "SAFM Urban" in Adelaide).

Choose The Hits was a station only broadcast on digital radio and ran between 1 February 2010 and 24 May 2010.[9]

The Hit Network launched Caravan Radio on 24 May 2010. It was a "pop up" Digital Radio station that played the best bits from Hamish & Andy's Caravan of Courage journeys while they toured the United Kingdom on their fourth Caravan of Courage.[10]

See also[edit]

References[edit]

  1. ^ "hit107 | Adelaide's Hit Music Station revealed". Radio Today (Australia). 16 October 2014. Retrieved 20 August 2020.
  2. ^ "SCA's Today stations to rebrand as Hit". Radioinfo.com.au. 17 December 2014.
  3. ^ "Canberra's Hit104.7 Arrives". Radio Today (Australia). 15 December 2015. Retrieved 16 December 2015.
  4. ^ "#HitHobart". Radio Today (Australia). 4 February 2016. Retrieved 4 February 2016.
  5. ^ Battersby, Lucy (26 September 2016). "60 regional radio stations to become Triple M or Hit Network". The Sydney Morning Herald.
  6. ^ Challenor, Jake (27 July 2020). "Hit Network set for biggest overhaul in half-decade". Radio Today (Australia). Retrieved 27 July 2020.
  7. ^ Challenor, Jake (20 August 2020). "Confirmed: SCA's Hit Network axes 19 regional breakfast shows". Radio Today (Australia). Retrieved 20 August 2020.
  8. ^ Martin, Melissa (20 August 2020). "Southern Cross Austereo makes staff cuts across Australia, breakfast shows are networked". ABC News (Australia). Retrieved 20 August 2020.
  9. ^ Austereo finds new digital partner[permanent dead link] - themusic.com.au 26 January 2010
  10. ^ Hamish & Andy get their own station with Caravan of Courage Radio - mUmBRELLA, 24 May 2010

External links[edit]