Austin Reed (retailer)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Austin Reed flagship store on Regent Street in London (2011)
Austin Reed Group support services in Thirsk (2007)

Austin Reed was a British fashion retailer founded in 1900, which became defunct in 2016, and known for its menswear.

Status: Defunct


It is an upmarket chain with over 70 retail outlets, with a large flagship store located on Regent Street, London.

Austin Reed also owns the Viyella and CC (rebranded from Country Casuals) chains of fashion stores.


Austin Reed was founded by tailor Austin Leonard Reed (1873-1954).

Austin Reed Timeline:

  • 1900 - First London shop was opened in Fenchurch Street
  • 1911 - Opening of flagship store in Regent Street
  • 1929 - The first international outlet on the transatlantic liner RMS Aquitania
  • 1930 - The opening of the Regent St Barbers Shop which is still around today
  • 1938 - Opening of a concession on the RMS Queen Mary
  • 1946 - Opening of a concession on the RMS Queen Elizabeth
  • 1940s - Winston Churchill's famous siren suits were manufactured by Austin Reed[citation needed]
  • 1980s - The launch of Austin Reed's womenswear
  • 1998 - The Austin Reed Group acquires classic brand CC (Formerly known as Country Casuals) Richard Thompson acquired Chester Barrie from Austin Reed
  • In 2005, Kosugi-Sangyo was the Austin Reed ready-to-wear license holder in Japan with retail value of €50 million.[1]
  • 2009 - The Austin Reed Group acquires heritage brand Viyella
  • 2010 - The launch of the Q Club on the third floor of the Regent Street store
  • 2011 - Austin Reed move from the original 103-113 Regent Street Store to the opposite side (100 Regent Street)
  • 2016 - Austin Reed enters administration, with all outlets expected to close by the end of June and becomes defunct by July. Five concessions located in Boundary Mills outlet villages will stay open following a buyout by Edinburgh Woollen Mill. [2]


  1. ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9. 
  2. ^ "Austin Reed collapse to cost 1000 jobs". BBC News. BBC. 31 May 2016. Retrieved 31 May 2016. 

External links[edit]

Media related to Austin Reed at Wikimedia Commons