The Australian Women's Weekly
Julia Gillard on the July 2010 cover
|Company||Bauer Media Group|
The Australian Women's Weekly, sometimes known as simply The Weekly, is an Australian monthly women's magazine published by Bauer Media Group in Sydney. Audited circulation in June 2013 was 459,175 copies monthly. Readership numbers for September 2014 were estimated to be 1,828,000. For many years it was the number one magazine in Australia but it is now outsold by the Australian edition of the American publication Better Homes and Gardens.
The magazine was started in 1933 by Frank Packer as a weekly publication. The first editor was George Warnecke and the initial dummy was laid out by WEP (William Edwin Pidgeon) who went on to do many famous covers over the next 25 years.
The Weekly celebrated its 50th anniversary of publication in June 1983 and its 75th anniversary in the October 2008 issue. PBL launched Women's Weekly versions in Singapore and Malaysia, in 1997 and 2000, respectively, which follow The Weekly's style while containing largely local content.
Format and frequency
The magazine is usually 240 pages long and printed on glossy paper trimmed to A4 page size, although it originally was a Tabloid in size and layout. It typically contains feature articles about the modern Australian woman. For many years, it included a lift-out TV guide.
In 1982, publication frequency was reduced from weekly to monthly. "Weekly" was retained in the name for reasons of familiarity and because a woman's "monthly" was a slang term for menstruation. The final weekly edition was dated 15 December 1982, followed by the first monthly edition dated January 1983. The TV guide was discontinued on introduction of the monthly format.
The current editor is Helen McCabe, who has held this position since August 2009. She has attempted to improve The Weekly's news coverage. In late 2009, she hired Jordan Baker, formerly a reporter and travel writer for The Sydney Morning Herald, as news editor.
- Jackson, Sally Cost-cutting at mags over: Law The Australian 12 Oct 2009 pp 30, 32 (Retrieved 17 February 2010)
- National Library of Australia's free digitized archive of The Australian Women's Weekly, 1933 - 1982
- Pat Buckridge 'Good Reading in The Australian Women's Weekly 1933-1970, JASAL 1 2002