Auto-Owners Insurance

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Auto-Owners Insurance
Mutual (main company)
Industry Finance and Insurance
Founded July 1, 1916[1]
Founder Vern V. Moulton
Headquarters Delta Township, Michigan, US
Number of locations
6,300 agencies
Area served
Key people
Jeffrey F. Harrold (CEO)
Services Insurance

US$4.95 billion (2009)

DecreaseUS$28 million

(Note: Based on 2009 accounting figures.)

US$327.21 million (2009)

IncreaseUS$122 million

(Note: Based on 2009 accounting figures.)
Total assets

US$14.30 billion (2009)

IncreaseUS$760 million

(Note: Based on 2009 accounting figures.)
Number of employees
Divisions Insurance; mutual funds
Subsidiaries see Companies below
Slogan The "No Problem" People

Auto-Owners Insurance is a group of insurance companies based in Delta Township, Michigan, just west of Lansing. The Company offers property and casualty insurance, including personal and commercial lines, as well as life insurance. It is the largest property and casualty insurance company headquartered in Michigan with over $16 billion in assets and over $5 billion in written premium.

Auto-Owners was founded in 1916 and now has 94 full-service and claims branches nationwide. Subsidiary companies include: Auto-Owners Life Insurance Company, Home-Owners Insurance Company, Owners Insurance Company, Property-Owners Insurance Company and Southern-Owners Insurance Company.

Auto-Owners is a mutual insurance company and operates solely through local independent agencies. More than 6,200 agencies employing more than 37,000 agents nationwide represent Auto-Owners. The Company itself employs over 4,200 associates. The Company is ranked 428th on the Fortune 500 list, which lists companies in the United States by revenue, and it has been on the list for 12 straight years.[2]


Auto-Owners was founded in 1916 by Vern V. Moulton in Mount Pleasant, Michigan. The infant Company had no capital and was housed in one room of a bank building. Auto-Owners operated in Mount Pleasant for a little less than a year, and in 1917 Moulton moved the company to Lansing.

The Company grew throughout the following years, moving offices in downtown Lansing due to its increasing premium and staff. When the Depression hit, Auto-Owners got through the bank holidays of 1933 with $100,000 in cash it kept in a safety deposit box to be able to pay off claims when the holidays closed. The firm was then writing more than $2.5 million in insurance premiums.

Auto-Owners entered the general casualty insurance field in 1940, having previously written only automobile insurance. During the next five years, the Company found it necessary to acquire three more buildings in the vicinity of its main office to accommodate its continued growth. In 1951, it consolidated all of its offices into one home office, which was constructed in downtown Lansing. The Life Company was formed in 1966 amid rapid growth during the ‘60s and ‘70s.

The Company wrote business in Michigan exclusively from 1916 until 1935, when it began writing insurance in Indiana. Ohio soon followed in 1936, and in the 1940s, Auto-Owners extended operations to include Illinois and Minnesota. During the 1950s, Iowa, North and South Dakota, Florida, Alabama, Tennessee, Missouri, and North and South Carolina were added. The Company began operations in Wisconsin in 1969, Nebraska in 1972, Georgia in 1973, Arizona in 1982, Virginia in 1989, Kentucky in 1994, Kansas in 1996, Utah in 1997, Colorado in 1999, Arkansas in 2005 and Idaho in 2006. In November 2009 Auto-Owners began writing insurance in Pennsylvania, its 26th state.

Today, Auto-Owners has a total of 93 branch offices, with full-service offices (underwriting and claims) in Lansing, Michigan; Traverse City, Michigan; Montgomery, Alabama; Mesa, Arizona; Broomfield, Colorado; Lakeland, Florida; Tallahassee, Florida; Duluth, Georgia; West Des Moines, Iowa; Marion, Indiana; Peoria, Illinois; Lexington, Kentucky; White Bear Lake, Minnesota; Columbia, Missouri; Charlotte, North Carolina; Fargo, North Dakota; Lima, Ohio; Pittsburgh, Pennsylvania; Little Rock, Arkansas; Columbia, South Carolina; Brentwood, Tennessee; Draper, Utah; Forest, Virginia; and Appleton, Wisconsin.

The current Auto-Owners home office is located in a business and residential complex called Verndale, in Delta Township, west of Lansing. This building was constructed in 1975 and has been expanded three times, increasing its size to 404,616 square feet (37,590.1 m2).

The Lansing corporate office services not only Auto-Owners Insurance Company, but its subsidiary companies: Auto-Owners Life Insurance Company, Home-Owners Insurance Company, Owners Insurance Company, Property-Owners Insurance Company, and Southern-Owners Insurance Company. The Lansing branch underwriting and Lansing branch claims offices are housed in another building Auto-Owners owns near the main corporate office.

The Companies are represented by more than 6,200 independent agencies, selling personal and commercial property/casualty and life, health and annuity insurance in 26 states. Total associates number more than 4,100.

Auto-Owners property and casualty companies have the highest possible ratings from A.M. Best Company, A++ (Superior),[3] and the Auto-Owners Life Insurance Company is rated A+ (Superior).[4] The companies are also rated very highly in ratings assigned by other nationally recognized independent rating authorities.[5] "Auto-Owners Insurance Group is one of only 10 groups of insurance companies to be rated A++ by A.M. Best, a nationally recognized rating agency for insurance companies."[6]


Auto-Owners Insurance Company
Auto-Owners Life Insurance Company
Owners Insurance Company
Home-Owners Insurance Company
Property-Owners Insurance Company
Southern-Owners Insurance Company


CEO Years Served
Jeffrey F. Harrold 2010–present
Ronald H. Simon 2008–2010
Roger L. Looyenga 2004–2008
Herman J. Arends 1993–2004
Richard E. Otto 1991–1993
H. Max Tanner 1988–1991
Owen H. Marmon 1984–1988
Ralph E. Moulton 1964–1984
William C. Searl 1958–1964
Vern V. Moulton* 1916–1958
  • Auto-Owners founder Vern Moulton was president and chairman of the board. He performed the functions of a CEO, but no one held a CEO title until 1958.

See also[edit]


  1. ^ "Corporate Information". Auto-Owners Insurance Company. Retrieved 2010-08-30. 
  2. ^
  3. ^ "Ratings & Analysis Center: Auto-Owners Insurance Group". A.M. Best. Retrieved 2010-10-18. 
  4. ^ "Ratings & Analysis Center: Auto-Owners Life Insurance Company". AM Best. Retrieved 2010-10-18. 
  5. ^ "Top 50 Property-Casualty Companies". Ward’s 50. Retrieved 2010-10-18. 
  6. ^ "Auto-Owners Moves Up in FORTUNE 500 List for 2010". PR Newswire. Retrieved 2010-10-18. 

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