Auto Bild

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Auto Bild
Auto Bild front page.png
Auto Bild sample cover
Editor Bernd Wieland
Categories Automobile magazine
Frequency Weekly
Circulation 374,981 (Q2 2016)
First issue 23 February 1986; 31 years ago (1986-02-23)
Company Axel Springer AG
Country Germany
Based in Hamburg
Language German
ISSN 0930-7095

Auto Bild (ISSN 0930-7095) is a leading German automobile magazine based in Hamburg, Germany.[1][2]

History and profile[edit]

Auto Bild was first published in the last week of February 1986.[3][4] The magazine is published by Axel Springer AG on a weekly basis.[5] The website of the magazine was started in 1996.[3] From May 2009 another magazine Auto Bild Motorsport began to appear weekly in Auto Bild.[6]

Auto Bild with its worldwide licensed editions, of which more than 7 million copies are sold every month, is published in 36 countries.[3] Foreign editions include France's Auto Plus,[7] the UK's Auto Express and Turkey's Auto Show. The magazine also has a Polish edition which is part of Axel Springer AG via its subsidiary Axel Springer Polska.[8] The Finnish edition of the magazine, Auto Bild Suomi, was started in 2004 and is published by Sanoma Magazines.[9][10] The Bulgarian version of the magazine is published under the name of Auto Bild Bulgaria which also published by Axel Springer AG.[11] In Spain its edition is published on a weekly basis with the original name by Axel Springer AG.[12] The Italian edition of the magazine, Auto Oggi, is licensed by Mondadori.[7] In 2008 its Romanian edition was launched by Ringier.[13] It is published on a bimonthly basis.[13] On 15 November 2012 the Argentina edition was started by Grupo Veintitres which holds the license of the magazine.[14]


In 2001 Auto Bild had a circulation of 792,000 copies in Germany.[5] The circulation of the magazine was 592,245 copies in Germany in 2010, making it the fourth best-selling European automobile magazine.[15] The same year its Spanish edition had a circulation of 32,484 copies.[12] Its circulation was 555,500 copies in 2012 in Germany[16] During the second quarter of 2016 the magazine had a circulation of 374,981 copies in the country.[17]

See also[edit]


  1. ^ "Auto Bild (Germany)". Publicitas. Retrieved 24 May 2015. 
  2. ^ Western Europe 2003. Psychology Press. 30 November 2002. p. 294. ISBN 978-1-85743-152-0. Retrieved 28 February 2016. 
  3. ^ a b c "International Licensing 2012/2013" (PDF). Axel Springer. Retrieved 29 March 2015. 
  4. ^ Dick Hendrikse (September 1986). "Illiteracy: Threat to European Magazines?". Folio: the Magazine for Magazine Management. 15. Retrieved 31 March 2015.  – via Questia (subscription required)
  5. ^ a b "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Retrieved 28 March 2015. 
  6. ^ "Auto Bild Motorsport becomes Europe largest motorsports magazine". Adnative. 9 April 2009. Retrieved 5 June 2015. 
  7. ^ a b Helena Hafstrand (1995). "Consumer Magazines in Transition". The Journal of Media Economics. 8 (1). Retrieved 25 April 2015. 
  8. ^ "Axel Springer Polska acquires the Przeglad Sportowy sports paper". Axel Springer AG. 29 June 2007. Retrieved 1 April 2015. 
  9. ^ Jukka Pietiläinen. "Finnish mass media in the era of globalisation". Igni. Retrieved 4 April 2015. 
  10. ^ "Sanoma Magazines Finland Selects Neo by Anygraaf". Anygraaf Oy. Retrieved 6 April 2015. 
  11. ^ "Eastern Empires" (Report). Brussels: European Federation of Journalists. June 2003. Retrieved 7 April 2015. 
  12. ^ a b "World magazine trends 2010/2011. Spain" (PDF). FIPP. Retrieved 13 April 2015. 
  13. ^ a b "Auto Bild". Ringier. Archived from the original on 23 April 2015. Retrieved 24 May 2015. 
  14. ^ "Grupo Veintitres Launches Auto Bild in Argentina". FIPP. 16 November 2012. Retrieved 24 May 2015. 
  15. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 31 March 2015. 
  16. ^ "Annual Report 2012" (PDF). Axel Springer AG. Retrieved 30 March 2015. 
  17. ^ "Advertising rates Magazines 2016". Media Impact. Archived from the original on 31 January 2016. Retrieved 18 September 2016. 

External links[edit]