Auto Trader Group

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Auto Trader Group
FTSE 100 Component
IndustryAutomotive trading via Internet and mobile
FoundersJohn Madejski, Paul Gibbons
England, UK
Area served
United Kingdom
Key people
  • Ed Williams (chair­person) Edit this on Wikidata
  • Nathan Coe (CEO)
ProductsVehicle advertisements
RevenueDecrease £262.8 million (2021)[1]
Decrease £161.2 million (2021)[1]
Decrease £127.8 million (2021)[1]

Auto Trader Group plc is a British automotive classified advertising business. It specialises in new and second hand automotive sales, including cars sold by private sellers and trade dealers. It is listed on the London Stock Exchange, and is a constituent of the FTSE 100 Index.


Auto Trader was founded in 1975 by John Madejski.[2] Madejski brought this idea back from the United States, and set up the business with Paul Gibbons in 1977.[3] The first Auto Trader to be established was Hurst's Thames Valley Trader in 1977.[4]

This was followed by the publication of a second title, Southern Auto Trader, which launched in 1981; the business was then known as Hurst Publishing.[5]

European venture capitalists BC Partners bought a stake in the business from John Madejski in July 1998 for £260m; then Guardian Media Group, who had acquired Automart in 1982, merged that business with Hurst Publishing in May 2000 so creating Trader Media.[6]

In April 2011, the business became the focus of an online petition by a group called the Motor Traders Advertising Union, proposing a mass pull out by motor dealers in the country frustrated by increases in advertising charges.[7][8][9] In October 2013, (Auto Trader South Africa) a subsidiary of the Auto Trader Group, was sold off to become an independent South African company.[10][11][12][13][14]

In January 2014, Apax Partners bought the business from Guardian Media Group for £600m.[15] In March 2014, the company re branded, and became known as Auto Trader,[16] and in March 2015, Auto Trader Group launched an initial public offering, with a market capitalisation of about £2bn.[17]


Printed magazine[edit]

The magazine was published weekly in a number of regional editions. Circulation peaked at 368,000 in January 2000, dropping to an average of 87,000 copies a week in July 2012,[18] and down to 27,000 in March 2013.[19] In June 2013, after thirty six years, the final editions of the printed magazine were published, with the company concentrating on its online business.[20]

Website[edit] was launched in 1996, allowing users to buy or sell a car online. The site lets users search for cars and other motor vehicles using their postcode. is the busiest automotive web site in the United Kingdom, which attracts some 10.3 million unique users per month.[21]


Auto Trader has had a mobile, initially a Wireless Application Protocol site, since 2002.[22] In July 2008, Auto Trader launched a .mobi site,[23] and in July 2009, they launched separate versions for differing handset capability levels.[23] Auto Trader developed their mobile offering further from March 2010, when they released applications for users to search for vehicles using a Windows Mobile, iOS or Android device.[24]


  1. ^ a b c "Annual Report 2021" (PDF). Autotrader. Retrieved 14 February 2022.
  2. ^ "Auto Trader valued at £2.35bn". Manchester Evening News. 19 March 2015. Retrieved 20 February 2017.
  3. ^ "Paul Gibbons Reveals How He Launched Auto Trader, And Why He's Now Moved Onto Golf Resorts". Huffington Post. 30 November 2012. Retrieved 13 June 2015.
  4. ^ "Private equity driver gears up for Auto Trader flotation". The Independent. 27 February 2015. Retrieved 20 October 2018.
  5. ^ "Sixthings we will miss about Auto Trader Magazine". 22 May 2013. Retrieved 13 June 2015.
  6. ^ "GMG finds £600m deal in Auto Trader". 7 August 2003. Retrieved 13 June 2015.
  7. ^ James Ashton and Ed Kemp (24 April 2011). "Auto Trader faces fee row". Archived from the original on 3 September 2014. Retrieved 28 August 2014.
  8. ^ Hutchinson, Curtis (26 April 2011). "Auto Trader faces dealer boycott". Archived from the original on 3 September 2014. Retrieved 28 August 2014.
  9. ^ Baggott, James (2 November 2011). "MTAU & Auto Trader clash". Retrieved 28 August 2014.
  10. ^ "Good management leads to proudly South African product". Sowetan Live. 15 October 2013.
  11. ^ "Auto Trader confirms plans for £2bn initial public offering". The Financial Times. 9 March 2015.
  12. ^ "Trader Media Group buoyed by digital growth". The Guardian. 28 November 2011.
  13. ^ "Fundamentals for Auto Trader Group Ord 150p Wi". The Telegraph. 1 December 2015. Archived from the original on 6 March 2021.
  14. ^ "How to sell your car". Auto Advice. 17 February 2014.
  15. ^ Christopher Williams, and Ashley Armstong (21 January 2014). "Guardian Media Group gets £600m for AutoTrader stake". Retrieved 28 August 2014.
  16. ^ Haggerty, Angela (12 March 2014). "Trader Media Group to change name to Auto Trader as company streamlines brands under unified digital banner". TheDrum. Retrieved 22 August 2014.
  17. ^ Mance, Henry (15 March 2015). "Auto Trader confirms plans for £2bn initial public offering". The Financial Times. Retrieved 11 May 2015.
  18. ^ Rushton, Katherine (1 July 2012). "Auto Trader to be axed". Daily Telegraph. Retrieved 28 April 2014.
  19. ^ Clancy, Rebecca (7 May 2013). "Auto Trader print edition to stop as focus shifts to digital". Daily Telegraph. Retrieved 28 April 2014.
  20. ^ "Auto Trader to be axed". The Telegraph. 1 July 2012. Retrieved 13 June 2015.
  21. ^ "AutoTrader web site switches to Linux". 12 August 2009. Retrieved 13 June 2015.
  22. ^ "Digital: Auto Trader eyes WAP site revamp". Retrieved 13 June 2015.
  23. ^ a b "Autotrader to revamp its mobile site". Mobile Industry Review. 18 July 2008. Retrieved 13 June 2015.
  24. ^ "Auto-Trader app brings augmented reality features to second-hand car hunting". Tech Digest. 15 March 2010. Retrieved 13 June 2015.

External links[edit]