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Not to be confused with Automatic.
Automattic Inc.
Industry Internet
Founded August 2005
Headquarters San Francisco, California
Key people
Matt Mullenweg (Founder, CEO, president)
Toni Schneider (ex-CEO)
Ryan Boren (Lead Developer)
Plinky VIP
After the Deadline
Number of employees

Automattic, Inc. is a web development corporation founded in August 2005. It is most notable for (a free blogging service), as well as its contributions to WordPress (open source blogging software). The company's name plays on its founder's first name, Matt.

The company has 399 employees.[1] Its culture was the topic of a participative journalism project by Scott Berkun, entitled The Year Without Pants: and the Future of Work.[2]

Automattic raised 317.3 Million USD in 5 rounds. In the last round, on May 2014, the company valued at 1.16 Billion USD.[3] Some people valuate the WordPress ecosystem at 100 Billion USD.[4]


Other projects include:

Automattic's employees include Matthew Mullenweg and Ryan Boren, two of the primary developers of WordPress.

On January 11, 2006, it was announced that Toni Schneider would be leaving Yahoo! to become CEO of Automattic. He was previously CEO of Oddpost before it was acquired by Yahoo!, where he had continued as a senior executive.[8][9]

In April 2006, it was discovered, through a Regulation D filing, that Automattic raised approximately 1.1 million dollars in funding,[10] which Mullenweg addressed in his blog. Investors were Polaris Ventures, True Ventures, Radar Partners, and CNET.

On September 23, 2008, Automattic announced acquiring IntenseDebate.[11] Two months later, on November 15, 2008, Automattic acquired PollDaddy.[12]

On September 9, 2010, Automattic gave the WordPress trademark and control over bbPress and BuddyPress to the WordPress Foundation.[13]

On May 19, 2015, Automattic announced the acquisition of WooThemes, including their flagship product WooCommerce.[14]


  1. ^ About Us - Automattic
  2. ^ Scott Berkun (10 September 2013). The Year Without Pants: and the Future of Work. Wiley. ISBN 978-1-118-66063-8. 
  3. ^ Kara Swisher (May 5, 2014). Parent Automattic Raises $160 Million, Valued at $1.16 Billion. Re/Code. 
  4. ^ Rami Yushuvaev (October 5, 2015). How can WordPress.Org become a 100 Billion Dollar Product?. GenerateWP. 
  5. ^ Longreads Is Joining the Automattic Family
  6. ^ [1]
  7. ^ [2]
  8. ^ Yahoo Exec Exits For Automattic CEO Gig - GigaOM
  9. ^ Moving On From Yahoo -> Automattic « Toni’s Garage
  10. ^ Company Information: AUTOMATTIC INC
  11. ^ Automattic Acquires IntenseDebate
  12. ^ Automattic Acquires PollDaddy!
  13. ^ A New Home for the WordPress Trademark
  14. ^ WooThemes Joins Auttomattic

External links[edit]