A.Side TV logo
|Launched||October 1, 2009|
|Owned by||Glassbox Television
Blue Ant Media
|Picture format||1080i (HDTV)
|Formerly called||Aux (2009-2017)|
|Shaw Direct||Channel 585 / 269 (SD)|
|Cogeco||Channel 415 (SD)
Channel 834 (HD)
|EastLink||Channels Vary (SD)
Channel 759 (HD)
|Rogers Cable||Channel 107 (SD)|
|Shaw Cable||Channel 138 (SD)|
|Source Cable||Channel 206 (SD)|
|Bell Fibe TV||Channel 572 (SD)
Channel 1572 (HD)
|Bell MTS||Channel 321 (SD)|
A.Side TV is a Canadian English language Category B television channel owned and operated by Blue Ant Media. The channel is a television version of the website music brand, A.Side, which launched in May 2017. A.Side TV broadcasts music and general entertainment programming aimed at millennials.
Originally named Aux and owned by Glassbox Television, the channel originally started out as a website, built on an Internet television model, and a programming block on another Glassbox-owned television channel, BiteTV (which became Makeful in August 2015). Both the website and the programming block launched on November 24, 2008 and focused on music related programming featuring independent, and new and emerging artists in alternative, hip hop, indie rock, indie pop and other similar genres.
In February 2009, Aux participated with CBC Radio 3 and Exclaim! to launch X3, a new collaborative cross-promotional platform which saw all three outlets air or publish content spotlighting a particular "Artist of the Month". X3 artists of the month have included K'naan, Malajube, Thunderheist, Japandroids, Apostle of Hustle and The Rural Alberta Advantage. The project ceased in 2012.
Glassbox Television received approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch Aux as a national English-language category 2 specialty channel on March 6, 2009. The channel was launched on October 1, 2009 exclusively on Rogers Cable (in Ontario and New Brunswick, and shortly thereafter in Newfoundland and Labrador). Later, other providers such as Shaw Cable, Shaw Direct, EastLink, and Source Cable launched the channel on their systems.
In April 2010, the CRTC denied an application by Glassbox to launch a French-language version of Aux, as Astral Media had filed an intervention against the Glassbox application suggesting that the channel would be in competition with the established music video networks MusiquePlus and MusiMax.
On April 11, 2011, it was announced that Blue Ant Media would acquire a controlling interest in Glassbox Television. Blue Ant Media initially acquired a 29.9% stake in the company, with the option to expand their stake up to 75% which would give the company controlling interest. The company would later be purchased outright by Blue Ant Media in the summer of 2012.
On April 6, 2017, Blue Ant Media, along with Shed Creative Agency, announced that the channel would be rebranded A.Side TV in spring 2017, later confirmed as May 30, 2017,. The purpose of the rebrand was to align the channel with the newly formed multi-platform music brand, A.Side, which launched on May 18, 2017 and focuses on music and pop culture content aimed at millennials. It is currently unclear from the news available whether or not Shed Creative Agency has taken ownership in the brand or the channel.
As A.Side TV
As A.Side TV, the channel broadcasts a mix of music-related programming in the form of music videos, docuseries, and live performances. Several of these programs, such as Master Tracks and Camera Music, have been carried over from Aux. The majority of the channel's programming consists of entertainment and lifestyle series, many of which have aired on other Blue Ant Media channels, including Vanguard, Anthony Bourdain: No Reservations, The Real Story, The Illegal Eater, Rebel Without a Kitchen, and movies under the Movie Night banner.
Original programming originally produced under the Aux brand has included: ExploreMusic with Alan Cross, Master Tracks, Aux Weekly, Talk Show Night At Juicebox Manor, Cypher, Band Foto, Strange Notes (hosted by George Pettit of Alexisonfire), Volume, Camera Music, the alt.sessions, Hard, Something New, Garageland.
- Great AUXpectations; Torontoist; 2009-09-24
- X3 Artist of the Month
- Broadcasting Decision CRTC 2009-121; CRTC; 2009-03-06
- AUX music television debuts October 1 on Rogers Cable with 24 series devoted to music and music culture CNW press release 2009-09-23
- CRTC Denies French-Language Version of AUX TV. Exclaim!, April 23, 2010.
- Broadcasting Decision CRTC 2012-419 CRTC 2012-08-01
- A.Side, A New Multi-Platform Brand Celebrating Music And Pop Culture, Launches Today. Blue Ant Media press release 05-18-17
- BLUE ANT MEDIA AND SHED CREATIVE AGENCY ANNOUNCE PLANS TO LAUNCH NEW MULTI-PLATFORM MUSIC OFFERING, A.SIDE Blue Ant Media press release 04-06-17