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Avalara, Inc
Limited Liability Company
Industry Transaction Tax Automation
Founded 2004; 13 years ago (2004)
Founder Rory Rawlings
Headquarters Seattle, WA, USA
Number of locations
Area served
Services Sales Tax Management Services
Transactional Tax Automation
Website www.avalara.com

Avalara, Inc. is a privately held company with headquarters in Seattle, WA. Avalara helps businesses of all sizes achieve compliance with transactional taxes, including VAT, sales tax, excise tax, communications tax, and other tax types.[1]

Founded in 2004, Avalara is one of six Certified Service Provider available to retailers.[2]


Avalara was founded in 2004. In 2011 Avalara raised $7 million in venture capital from Sageview Capital.[3] In 2012 Avalara raised $20 million in additional venture capital from Battery Ventures.[4]

In January 2013 Avalara announced the acquisition of MatrixMaster from TaxMatrix based out of Harrisburg, PA.[5] In February 2013 Avalara announced the acquisition of TTS based out of Raleigh, NC.[6]

Marketplace Fairness Act[edit]

Passed by the U.S. Senate in May 2013, The Marketplace Fairness Act would enable state governments to collect sales and use taxes from remote retailers with no physical presence in their state. Avalara has taken no official stance on the legislation.[citation needed]


  1. ^ Jenkins, Taija. "Avalara Announces Acquisition of UPC Matrix Master" cpapracticeadvisor.com. 10 Jan. 2013. <http://www.cpapracticeadvisor.com/news/10851467/avalara-announces-acquisition-of-upc-matrix-master>.
  2. ^ "Certified Service Providers." Streamlined Sales Tax. Streamlined Sales Tax Governing Board, Inc, Retrieved 23 Sep. 2013. <http://www.streamlinedsalestax.org/index.php?page=certified-service-providers>.
  3. ^ "Fast-growing Avalara scores $7 million to cash out early investors" GeekWire.com. 12 Sep. 2011. <http://www.geekwire.com/2011/fastgrowing-avalara-scores-7m-cash-early-investors>.
  4. ^ "Sales tax automation ace Avalara recharges with $20 million round led by Battery Ventures" GeekWire.com. 27 Jun. 2012. <http://www.geekwire.com/2012/sales-tax-collection-ace-avalara-recharges-20m-led-battery-ventures/>.
  5. ^ "Avalara Acquires UPC Matrix Master™" accountingweb.com. 10 Jan. 2013. <http://www.accountingweb.com/press/avalara-acquires-upc-matrix-master%E2%84%A2>.
  6. ^ "Avalara Buys Exemption Certificate Manager" accountingtoday.com. 4 Feb. 2013. <http://www.accountingtoday.com/accounting-technology/news/avalara-buys-exemption-certificate-manager65588-1.html>