|Former names||Avalon Ballroom|
|Address||1268 Sutter St.|
|Location||San Francisco, California|
The Avalon Ballroom was a music venue in the Polk Gulch neighborhood of San Francisco, California, at 1244 Sutter Street (or 1268 Sutter, depending on the entrance). The space operated from 1966 to 1969, at the height of the counterculture movement.
The building that housed the Avalon Ballroom was built in 1911 and was originally called the Colin Traver Academy of Dance. The Family Dog was founded by "little"Michael Ludwig Vice President of Marketing for Bill Graham and his father Michael Ludwig and Chet Helms music production.(Originally located off Balboa and 50th. Below the Cliff House restaurant).
Bands were frequently booked to perform at the Avalon on Thursday, Friday and Saturday. Extraordinary posters advertising each event were produced by psychedelic artists, including Rick Griffin, Stanley Mouse, Alton Kelley and Victor Moscoso.
In the 1960s, at the Avalon, two bands typically performed two sets during the evening beginning at about nine o'clock. Many local bands, such as Quicksilver Messenger Service and the Steve Miller Band, served as backup bands, as did the early Moby Grape and headliners such as The Doors, the 13th Floor Elevators, the Butterfield Blues Band and Big Brother and the Holding Company, which Helms organized around singer and performer Janis Joplin in spring 1966.
The Grateful Dead played at the Avalon 29 times from 1966 through 1969, and recorded two live albums, entitled Vintage Dead and Historic Dead, in the autumn of 1966. 2 tracks of their famous "Live/Dead" album were also recorded there in early 1969, The Eleven and Turn On Your Love Light.
On January 29, 1967, it hosted the Mantra-Rock Dance musical event, organized by the local Hare Krishna temple, which featured Hare Krishna founder Bhaktivedanta Swami, along with Allen Ginsberg, The Grateful Dead, Moby Grape and Big Brother and the Holding Company, with Janis Joplin.
The Avalon occupied the two top floors of the multi-story building at 1268 Sutter. An L-shaped, second-floor balcony surrounded the first-floor along the south and western walls, and the dance area was in front of the elevated stage in the northeast corner where musicians performed. The entrance doors were downstairs, and opened onto Sutter Street.
The Family Dog maintained a hippie residential house that functioned as a commune at 1812 Bush Street, a block away from the Avalon, frequented by Helms and his friends. The Avalon was not as large as the Winterland Ballroom or The Fillmore, which had been used by Helms before Bill Graham allegedly violated their partnership agreements. However, the Avalon had the capacity of up to 500. The ballroom was 80 to 100 ft (24 to 30 m) by 160 to 180 feet (49 to 55 m). This area included the stage, which was 40 to 50 feet (12 to 15 m) wide. The dance floor could accommodate several hundred dancers. An omnipresent light show was created by several local lighting companies.
Closure and restoration
The Avalon lost its lease in November 1968; Cohen and Helms moved on to other pursuits—Helms became an art dealer while still occasionally producing concerts. Cohen went on to form the national touring audio company, Bob Cohen Sound, that would tour with many former Avalon acts, and later founded Clearcom Intercom Systems. The space was converted to the Regency 2 Movie Theatre, that operated until 2001. In 2003, after learning from Stanley Mouse that the building was available, neo-hippie Steve Shirley (aka Morning Spring Rain) of the Hog Farm commune and backed by Michael lazar (owner of Shadow Lounge) and partner Michael Conners restored and re-opened the Avalon Ballroom. The venue Produced 70 plus concerts between 2003 and 2006. The former Avalon Ballroom was later used as the offices for fabric design company American Pacific Linens. Since 2012 it became the headquarters of the internet company Wantful.com. The entire former ballroom space was renovated. As of early 2016 The Avalon is now the office of the ad agency Argonaut.
"Combination Of The Two", the opening song of Cheap Thrills, the second album by the Big Brother and The Holding Company, was a homage to the rock ballrooms of San Francisco, and there is a direct reference to the Avalon in the lyrics: "Everybody over at the Avalon Ballroom in the San Francisco Bay". According to Sam Andrew in the documentary Nine Hundred Nights, he wrote Combination of The Two for the San Francisco late 60s scene, and "The Two" were The Fillmore and The Avalon.
- Live/Dead Booklet 2001 CD reissue, pag.14
- Bromley, David G.; Shinn, Larry D. (1989), Krishna consciousness in the West, Bucknell University Press, p. 106, ISBN 978-0-8387-5144-2
- Graham, Bill; Robert Greenfield (2004). Bill Graham Presents: My Life Inside Rock and Out. New York: Da Capo Press. ISBN 0-306-81349-1.
- Selvin, Joel (1996). San Francisco, the Musical History Tour: A Guide to Over 200 of the Bay Area's most memorable music sites. San Francisco: Chronicle Books. ISBN 0-8118-1007-0.
- Selvin, Joel (2003-04-22). "Avalon's spirits rising / Restored music hall holds the city's past". The San Francisco Chronicle.
- Alex Bevik (August 19, 2013). "The Old Avalon Ballroom May Be Next The Real World House". Curbed SF. Retrieved 2013-12-12.
- Blanca Torres and J.K. Dineen (Jun 1, 2012). "Now playing at old Avalon Ballroom: Internet startup". San Francisco Business Times. Retrieved 2013-12-12.
- "Executive Summary: Conditional Use" (PDF). San Francisco Planning Department. 2015-03-12. Retrieved 2016-08-02.
- Cheap Thrills. 1999 CD reissue booklet, with notes by John Byrne Cooke.
- Sally Kuchar (August 23, 2013). "Your First Look at MTV's The Real World Sutter Street Digs". Curbed SF. Retrieved 2013-12-12.
- "S.F. 'Real World' house in old Avalon Ballroom". SF Gate. December 3, 2013. Retrieved 2013-12-12.
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