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The building was originally a Consolidated Edison power plant. In 1977, it was rebuilt as a recording studio by producer Tony Bongiovi and his partner Bob Walters and gained renown as one of the finest acoustic environments for recording in the world. It has won several studio industry awards over the years, including a "Les Paul Award for Special Lifetime Achievement" in 1991.
The complex was renamed Avatar Studios (under the Avatar Entertainment Corporation) in May 1996.
Major acts who have recorded there include the band Power Station which was named after the studio itself, Manu Katche, Walter Becker, The Kinks, Bob Dylan, Arctic Monkeys, Aerosmith, Baltimora, Counting Crows, The Clash, Kings of Leon, Marc Anthony, The B-52's, Tony Bennett, Michael Brecker, Devo, Bon Jovi, Dire Straits, Duran Duran, Dream Theater, Bruce Springsteen, John Lennon, Billy Joel, Grayson Hugh, Throwing Muses, Serge Gainsbourg, The Strokes, Bryan Adams, Bernadette Peters, Rocket From the Crypt, Pat Metheny, Keith Jarrett Trio, Neil Young, Jaco Pastorius, Harry Connick, Jr., Iggy Pop, Madonna, Journey, Muse, George Michael, Betty Carter, Sum 41, John Mayer, Moby, Vanessa Williams, Blondie, Porcupine Tree, Chic, Michael Stanley, Joan Jett, David Bowie, The Last Shadow Puppets, The Rumble Strips, Trey Anastasio, Helix, Kathem Al Saher, Gang Starr, Stevie Ray Vaughan, Weather Report, and Roxy Music.
The software Superior Drummer 2.0 also made use of the studio for sampling.
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