Avenue 32

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Avenue 32
IndustryOnline Fashion Retail
Founded2011; 8 years ago (2011)
FoundersRoberta Benteler
Juri von Randow
DefunctAugust 16, 2017 (2017-08-16)
HeadquartersLondon, England
Area served
ProductsWomen’s fashion, women’s accessories
Websiteavenue32.com[dead link]

Avenue 32 was an online fashion retailer of luxury clothing, bags, shoes and jewellery.[1]

The company shut down in August 2017.[2]


London based e-tailer Avenue 32 was established in 2011[3] by Roberta Benteler and Juri von Randow.[4] Inspired to bring the essence of Avenue Montaigne[5] to the internet, Avenue 32 has quickly grown to become known as an online shopping destination for established and emerging fashion designers. Amongst other notable accolades since its inception,[6] British Vogue placed Avenue 32 second in its poll of one hundred of the finest ecommerce websites around today. In August 2017, Avenue 32 ceased operation and it was backed by Germany’s Benteler Group.[7][8]


Avenue 32 sold luxury womenswear including ready-to-wear, shoes, bags, jewellery, accessories and lifestyle products[9] to over 100 countries.[10] The hand-picked edit of designers includes internationally celebrated fashion houses and emerging talents such as Alexander Wang (designer), Phillip Lim and Temperley London.


  1. ^ "The Web Gets A New Shopping Avenue". ELLE. 2011-12-19. Retrieved 2012-09-04.
  2. ^ Geoghegan, Jill (16 August 2017). "Avenue 32 confirms closure". Drapers. Retrieved 5 November 2017.
  3. ^ "Today we love... :: Harper's BAZAAR". Harpersbazaar.co.uk. Archived from the original on 2014-03-10. Retrieved 2012-09-04.
  4. ^ "Avenue 32 Online Boutique Launches | Everywhere". DailyCandy. 2012-02-06. Retrieved 2012-09-04.
  5. ^ "Avenue 32 shopping site launches - Design - Fashion-news - Fashion news, Fashion jobs, network, career directory, job board, designer jobs, fashionjobs, London, UK". Fashionunited.co.uk. 2011-12-21. Retrieved 2012-09-04.
  6. ^ "Best Shopping Sites". Elle.com. 2013-05-02. Retrieved 2014-06-04.
  7. ^ "Avenue 32 Closes Down". Retrieved 2017-10-12.
  8. ^ Marfil, Lorelei (2017-08-16). "British Online Retailer Avenue 32 Shuts Operations". WWD. Retrieved 2017-10-12.
  9. ^ Carter, Astrid. "Avenue 32". StyleNest. Retrieved 2012-09-04.
  10. ^ "Shipping and Delivery". Avenue32.com. Archived from the original on 2012-09-25. Retrieved 2012-09-04.