Avianca Brazil

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Avianca Brazil
Avianca Logo 2013.png
IATA ICAO Callsign
O6 ONE OCEAN AIR
Founded 1998 (as OceanAir)
Operating bases Rio De Janeiro—Santos Dumont[1]
Hubs São Paulo—Congonhas
Frequent-flyer program Programa Amigo
Airport lounge Avianca VIP lounges
Alliance Star Alliance (affiliate)[2]
Subsidiaries Avianca Brazil Cargo
Fleet size 49
Destinations 24
Company slogan Portuguese: 'É por você'
English: 'It's for you'
Parent company Synergy Group
Headquarters São Paulo, Brazil
Key people José Efromovich, Director-President
Website www.avianca.com.br

Avianca Brazil (Portuguese: Avianca Brasil), officially Oceanair Linhas Aéreas S/A, is a Brazilian airline based in São Paulo, Brazil. It operates passenger services from 25 destinations. Its main bases are Brasília and São Paulo-Guarulhos airports.[3]

Even though the legal name of the airline remains OceanAir, it has been re-branded as Avianca since it is owned by Synergy Group, which owns Avianca Holdings. Avianca (Colombia) and Avianca Brazil remain separate legal entities. Its CEO is José Efromovich, who is the younger brother of Germán Efromovich.

According to the National Civil Aviation Agency of Brazil (ANAC), between January and December 2015 Avianca Brazil had 9.4% of the domestic and 0.1% of the international market shares in terms of passengers per kilometer flown,[4] making it the fourth largest airline in Brazil, after LATAM Brasil, Gol, and Azul.

History[edit]

OceanAir[edit]

Avianca Brazil Fokker 100 aircraft in Curitiba

The airline was established in 1998 as an air taxi company to operate services for oil companies in the Campos Basin. Its name was then OceanAir and began to operate scheduled services in 2002, between São Paulo, Rio de Janeiro, Macaé and Campos. Soon afterwards, it started to become better known to the public with a flight (no longer operated now) connecting Congonhas Airport in São Paulo and Santos Dumont Airport in Rio de Janeiro via São Paulo-Guarulhos International Airport, enabling international passengers from both cities easy access to the country's largest international hub from those cities' smaller but central and more convenient airports. At the time, OceanAir's fare between São Paulo's airports was cheaper than a taxi and on a par with a luxury bus ride.

In 2004, Synergy Group, the owner of OceanAir, bought Avianca, and as a result OceanAir has become a feeder for Avianca's flights into Guarulhos. This partnership between the two airlines has increased the flow of passengers between Colombia and Brazil. In 2004, Synergy Group also bought VIP Ecuador as part of a strategy to create a continent-wide airline under the Avianca brand. In 2006, a joint venture formed by OceanAir (49%) and Fondo de Inversiones Sustentables (51%) created a new Peruvian airline called Wayraperú, but the airline suspended operations a few months later. These airlines make up Synergy Group's aviation interests, and coordination of schedules to feed Avianca's network has been implemented. They will soon all be members of the AviancaPlus Frequent Flyer programme. Synergy Group had a profit of US$3 billion in 2005 and investments of US$100 million in the last months.

OceanAir started its first international operation to Mexico in 2007, with Boeing 767–300 aircraft, but in April 2008 the flights were discontinued. Since then the airline has concentrated its efforts on the Brazilian domestic market. Five Airbus A330 and 30 Airbus A320 aircraft were ordered in 2010, a contract worth US$2,5 billion. With this fleet growth, Efromovich intends to control 15% of the Brazilian air market in the next decade, including routes to Mexico, Colombia, Africa and the United States.[5]

Avianca Brazil[edit]

On 9 October 2009, Synergy announced that TACA and Avianca would merge. This merger has increased OceanAir's feeder operations, already implemented with Avianca in São Paulo, to include TACA in São Paulo, Rio de Janeiro-Galeão International Airport, Santos Dumont Airport and Salgado Filho International Airport in Porto Alegre.

On 26 March 2010 Germán Efromovich announced that OceanAir would re-brand as Avianca Brazil. OceanAir Linhas Aéreas remains the legal name of the airline.[6] This way, Synergy group can further align the operations of OceanAir and Avianca.[7] The first aircraft with the new name started operations on 27 April 2010.[8] The only notable differences between the aircraft of Avianca Colombia and those of Avianca Brazil are the latter's Brazilian registrations and a small Brazilian flag under their cockpit windows.

On 10 November 2010, Star Alliance decided to accept Avianca Holdings to join the network as a member airline. However, Avianca Brazil was rejected at the time due to their outdated IT platforms and an objection by TAM Airlines, who has since left Star Alliance to join Oneworld after merging with LAN.[9] Upon TAM's exit, Avianca Brazil officially joined Star Alliance on July 22, 2015.[10]

Destinations[edit]

Avianca Brazil destinations include 23 in Brazil and 1 in Colombia. Furthermore, the airline provides connections at São Paulo-Guarulhos International Airport and Rio de Janeiro-Galeão/Antonio Carlos Jobim International Airport between its own flights and those of Avianca Colombia and Avianca Perú.

Fleet[edit]

As of July 2016, the Avianca Brazil fleet includes the following aircraft:[11][12]

Avianca Brazil Fleet
Aircraft In Service Orders Options Passengers Notes
C Y Total
Airbus A318-100 15 120 120
Airbus A319-100 4 132 132
Airbus A320-200 29 162 162
Airbus A320neo 62 TBA
Airbus A330-200 6 TBA
Airbus A350-900 10 TBA Deliveries starting in 2018.[13]
Avianca Cargo Fleet
Airbus A330-200F 1 N/A
Total 49 78 0


Retired Oceanair/Avianca Brazil Fleet
Aircraft Total Years of Operation
Embraer EMB 120 Brasília 5 2001–2008
Fokker 50 3 2003–2008
Boeing 767–300 3 2007–2008
Fokker 100 9 2005–2015


Avianca Brasil fleet

Frequent-flyer program[edit]

Avianca (Brazil) has a frequent-flyer program called Programa Amigo.

References[edit]

  1. ^ "Avianca Brasil Fleet Details and History". Planespotters.net. Retrieved 25 February 2016. 
  2. ^ "Avianca Brazil". Star Alliance. Retrieved 25 February 2016. 
  3. ^ "Directory: World Airlines". Flight International. 10 April 2007. p. 58. 
  4. ^ "Demanda e oferta do transporte aéreo" (in Portuguese). Agência Nacional de Aviação Civil (ANAC). 27 January 2016. Retrieved 16 April 2016. 
  5. ^ Exame Magazine, 18 December 2006
  6. ^ Laguna, Eduardo (26 April 2010). "OceanAir passa a se chamar Avianca" (in Portuguese). São Paulo: Valor Online. Retrieved 27 April 2010. 
  7. ^ Jardim, Lauro (17 March 2010). "Panorama: Radar: Aviação". Veja (in Portuguese). p. 53. 
  8. ^ "OceanAir agora é Avianca" (in Portuguese). Avianca. 27 April 2010. Retrieved 27 April 2010. 
  9. ^ "Will an Azul-TAP partnership skew the alliance dynamics in Brazil as Avianca Brazil joins Star?". CAPA Centre for Aviation. Retrieved 26 February 2016. 
  10. ^ Leiro, Roberto. "Avianca Brasil Joins Star Alliance". Airways News. Retrieved 26 February 2016. 
  11. ^ "Avianca Brasil Fleet Details and History". Planespotters.net. Retrieved 25 February 2016. 
  12. ^ "All-new A350 XWB begins Americas Demo Tour in Sao Paulo". Airbus. Retrieved 25 February 2016. 
  13. ^ "Avianca Brazil slows domestic growth. Perhaps time to expand into the international market". CAPA Centre For Aviation. Retrieved 25 February 2016. 

External links[edit]