Avianca Brazil

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Avianca Brazil
Avianca Logo.svg
IATA ICAO Callsign
O6 ONE OCEAN AIR
Founded 2002 (as OceanAir)
Hubs
Frequent-flyer program Programa Amigo
Alliance Star Alliance (affiliate)[1]
Subsidiaries Avianca Brazil Cargo
Fleet size 51
Destinations 39
Company slogan É por você. ("It's for you.")
Quem voa, ama. ("Who flies us, loves us.")
Parent company Synergy Group
Headquarters São Paulo, Brazil
Key people José Efromovich, Director-President
Revenue Increase US$ 1.3 billion (2017)
Net income Increase US$ 12.12 million (2017)
Website www.avianca.com.br

Avianca Brazil (Portuguese: Avianca Brasil), officially Oceanair Linhas Aéreas S/A, is a Brazilian airline based in São Paulo, Brazil. It operates passenger services from 25 destinations. Its main bases are Brasília International Airport and São Paulo-Guarulhos International Airport.[2]

According to the National Civil Aviation Agency of Brazil (ANAC), between January and December 2017 Avianca Brazil had 12.9% of the domestic and 2.6% of the international market shares in terms of passengers per kilometer flown,[3] making it the fourth largest domestic and international airline in Brazil.

History[edit]

OceanAir[edit]

Avianca Brazil Fokker 100 aircraft in Curitiba

The airline was established in 1998 as an air taxi company to operate services for oil companies in the Campos Basin. Its name was then OceanAir and began to operate scheduled services in 2002, between São Paulo, Rio de Janeiro, Macaé and Campos. Soon afterwards, it started to become better known to the public with a scheduled flight (no longer operated now) connecting Congonhas Airport in São Paulo and Santos Dumont Airport in Rio de Janeiro via São Paulo-Guarulhos International Airport, enabling international passengers from both cities easy access to the country's largest international hub from those cities' smaller but central and more convenient airports. At the time, OceanAir's fare between São Paulo's airports was cheaper than a taxi and on a par with a luxury bus ride.

In 2004, Synergy Group, the owner of OceanAir, bought Colombian airline Avianca, and as a result OceanAir became a feeder for Avianca's flights into Guarulhos. This partnership between the two airlines increased the flow of passengers between Colombia and Brazil. In 2004, Synergy Group also bought VIP Ecuador as part of a strategy to create a continent-wide airline under the Avianca brand. In 2006, a joint venture formed by OceanAir (49%) and Fondo de Inversiones Sustentables (51%) created a new Peruvian airline called Wayraperú, but the airline suspended operations a few months later.

OceanAir started its first international operation to Mexico in 2007, with Boeing 767–300 aircraft, but in April 2008 the flights were discontinued. Since then the airline has concentrated its efforts on the Brazilian domestic market. Five Airbus A330 and 30 Airbus A320 aircraft were ordered in 2010, a contract worth US$2,5 billion. With this fleet growth, Efromovich intended to control 15% of the Brazilian air market in the next decade, including routes to Mexico, Colombia, Africa and the United States.[4]

Avianca Brazil[edit]

On 9 October 2009, Synergy announced that TACA and Avianca would merge. This merger increased OceanAir's feeder operations, already implemented with Avianca in São Paulo, to include TACA in São Paulo, Rio de Janeiro-Galeão International Airport, Santos Dumont Airport, Salgado Filho International Airport in Porto Alegre and Presidente Juscelino Kubitschek International Airport in Brasilia.

On 26 March 2010 Germán Efromovich announced that OceanAir would re-brand as Avianca Brazil. OceanAir Linhas Aéreas remains the legal name of the airline.[5] This way, Synergy group can further align the operations of OceanAir and Avianca.[6] The first aircraft with the new name started operations on 27 April 2010.[7] The only notable differences between the aircraft of Avianca Colombia and those of Avianca Brazil are the latter's Brazilian registrations and a small Brazilian flag under their cockpit windows.

On 10 November 2010, Star Alliance decided to accept Avianca Holdings to join the network as a member airline. However, Avianca Brazil was rejected at the time due to its outdated IT platforms and an objection by TAM Airlines, which since left Star Alliance to join Oneworld after merging with LAN.[8] Upon TAM's exit, Avianca Brazil officially joined Star Alliance on July 22, 2015 as an affiliate.[9]

The airline took delivery of its first (of 8 being leased from GECAS) Airbus A320neo aircraft on 11 October 2016.[10]

Corporate affairs[edit]

Even though the legal name of the airline remains OceanAir, it has been re-branded as Avianca since it is owned by Synergy Group, which owns Avianca Holdings. The original Avianca of Colombia and Avianca Brazil remain separate legal entities, but in February 2017, it was reported that Avianca Holdings plans to obtain the necessary regulatory approvals to fold Avianca Brazil into Avianca Holdings.[11] Its current CEO, Frederico Pedreira took office on April 2016. José Efromovich, younger brother of Germán Efromovich, President of Avianca Holdings, who has been leading the company since 2008, took office as chairman of the Board of Directors at the same date.

Destinations[edit]

Avianca Brazil serves 25 domestic destinations; a single destination each in Colombia and Chile; and two in the United States. Furthermore, the airline provides connections at São Paulo-Guarulhos International Airport and Rio de Janeiro-Galeão International Airport between its own flights and those of Avianca Colombia and Avianca Perú. Effective 24 June 2017, non stop operations between Miami in the United States and São Paulo commenced.

Codeshare agreements[edit]

Avianca Brazil has codeshare agreements with the following airlines:[12]

Fleet[edit]

As of November 2017, the Avianca Brazil fleet includes the following aircraft:[14][15]

Avianca Brazil Fleet
Aircraft In Service Orders Passengers Notes
C Y Total
Airbus A318-100 5 120 120
Airbus A319-100 4 132 132
Airbus A320-200 28 162 162
Airbus A320neo 10 60 165 165
Airbus A330-200 4 6 32 206 238
Airbus A350-900 10 TBA Deliveries starting in 2020.[16]
Total 51 76

Retired Fleet[edit]

Retired Oceanair/Avianca Brazil Fleet
Aircraft Introduced Retired Notes
Embraer EMB 120 Brasilia 2001 2008
Fokker 50 2003 2008
Boeing 757–200 2007 2008
Boeing 767–300 2007 2008
Fokker 100 2005 2015

Frequent-flyer program[edit]

Avianca Brazil has a frequent-flyer program called Programa Amigo.

References[edit]

  1. ^ "Avianca Brazil". Star Alliance. Retrieved 25 February 2016. 
  2. ^ "Directory: World Airlines". Flight International. 10 April 2007. p. 58. 
  3. ^ "Demanda e oferta do transporte aéreo" (in Portuguese). Agência Nacional de Aviação Civil (ANAC). 14 February 2018. Retrieved 11 April 2018. 
  4. ^ Exame Magazine, 18 December 2006
  5. ^ Laguna, Eduardo (26 April 2010). "OceanAir passa a se chamar Avianca" (in Portuguese). São Paulo: Valor Online. Retrieved 27 April 2010. 
  6. ^ Jardim, Lauro (17 March 2010). "Panorama: Radar: Aviação". Veja (in Portuguese). p. 53. 
  7. ^ "OceanAir agora é Avianca" (in Portuguese). Avianca. 27 April 2010. Retrieved 27 April 2010. 
  8. ^ "Will an Azul-TAP partnership skew the alliance dynamics in Brazil as Avianca Brazil joins Star?". CAPA Centre for Aviation. Retrieved 26 February 2016. 
  9. ^ Leiro, Roberto. "Avianca Brasil Joins Star Alliance". Airways News. Archived from the original on 14 September 2015. Retrieved 26 February 2016. 
  10. ^ "Avianca Brazil". Airliner World (December 2016): 17. 
  11. ^ "Avianca Holdings: United Air partnership and Synergy infusion raise more questions than answers". CAPA. 15 February 2017. Retrieved 16 February 2016. 
  12. ^ "Profile on Avianca Brazil". CAPA. Centre for Aviation. Archived from the original on 2016-11-01. Retrieved 2016-11-01. 
  13. ^ "Nuovo code share per Alitalia, accordo con Avianca Brasil" [New codeshare agreement for Alitalia with Avianca Brazil]. ttgitalia.com (in Italian). 28 June 2018. Retrieved 28 June 2018. 
  14. ^ "Avianca Brasil Fleet Details and History". Planespotters.net. 16 December 2016. Retrieved 16 December 2016. 
  15. ^ "All-new A350 XWB begins Americas Demo Tour in Sao Paulo". Airbus. Retrieved 25 February 2016. 
  16. ^ "Avianca Brazil slows domestic growth. Perhaps time to expand into the international market". CAPA Centre For Aviation. Retrieved 25 February 2016. 

External links[edit]

Media related to Avianca Brazil at Wikimedia Commons