Avital Leibovich

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Avital Leibovich
אביטל ליבוביץ
Lt. Col. (res.) Avital Leibovich.jpg
Avital Leibovich, 2014
Born (1971-10-18) October 18, 1971 (age 45)
Tel Aviv, Israel
Allegiance  Israel
Service/branch Israel Defense Forces
Years of service 1989 – March 31, 2014 (Entered IDF Reserves)
Rank IDF sgan aluf rotated.svg Sgan Aluf
Unit IDF Spokesperson's Unit
Commands held IDF Spokesperson's Unit Interactive Media Branch
Battles/wars First Intifada, Second Intifada, 2006 Lebanon War, Operation Cast Lead, Operation Pillar of Defense
Other work Director of AJC Israel - Middle East Headquarters

Avital Leibovich (Hebrew: אביטל ליבוביץ) is the Director of the American Jewish Committee (AJC) in Israel.[1][2][3][4]


Leibovich graduated with a BA in English Literature and Political Science from Bar Ilan University in 1992, and received a MA in International Relations from University of Haifa in 1998; she also received a diploma in Spokesmanship, Communications, and Public Relations from the Department of Foreign Affairs at Bar Ilan University in 2002.

Career Prior to AJC[edit]

Leibovich served for 22 years in the Israel Defense Forces, achieving the rank of lieutenant colonel, and holding a wide range of senior media and public relations positions within the Defense Forces.

Her most recent role was Head of the Interactive Media Branch of the IDF Spokesperson's Unit,[5] a branch which she created as a response to the growing importance of social networks and internet platforms as media.[6][7][8]

Leibovich also held the position of Head of the Foreign Press Branch,[9] acquiring over seven years of expertise working with Foreign Media, and establishing strong connections between the IDF and more traditional International Media in many languages.[10]

See also[edit]