Aviva Canada

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Aviva Canada Inc.
Industry Insurance
Headquarters Scarborough, Ontario (Current)
Markham, Ontario (2017)
Key people
Greg Somerville, CEO[1]
Services Home, Auto, Specialty and Business Insurance
Number of employees
approx. 4,000 (2016)
Parent Aviva plc
Website www.avivacanada.com

Aviva Canada Inc. is a Canadian property and casualty insurance company and a wholly owned subsidiary of the UK-based Aviva plc.[2] It provides home, personal, automobile, recreational vehicle, group and business insurance to more than three million customers.[3] The group has around 4,000 employees, 30 locations and 1,700 independent broker partners.


Aviva Canada came to fruition as a result of multiple acquisitions and rebranding, including the rebranding of Pilot Insurance Company and Scottish & York Insurance Co. Ltd. In 2008, the company announced that these companies will now operate as Aviva Pilot and Aviva Scottish & York.[4] Other companies in the Aviva Canada group of companies include: Elite Insurance Company (also known as Aviva Elite), Traders General Insurance Company (also known as Aviva Traders) and S&Y Insurance Company.[5] The company also has financial ownership of insurance intermediaries including Ontario Insurance Service Limited (OIS), Insurance Agent Service Inc. and Wayfarer Insurance Brokers Limited.[6] In April 2009, Aviva Canada announced its agreement to acquire the business of National Home Warranty Group of Companies[7]

On 26 February 2014, the company announced that it would be relocating its headquarters to a new 12-storey office building located in Downtown Markham.[8] The building is slated to be completed in 2016.

In June 2013, Aviva Canada was faced with one of the costliest natural disasters in Canadian history: “days of torrential rain inundated the city of Calgary, Alberta, and surrounding areas. The Bow and Elbow Rivers overflowed their banks, causing the evacuation of 26 neighborhoods and 100,000 people. Four died, and a state of emergency was declared in 32 communities.”[9] Insurable damages amounted to more than $1.7 billion.

in 2016 completed acquisitonof RBC insurance c$600m

Nonstandard insurance products[edit]

Hole-in-one insurance[edit]

In March 2007, Aviva Canada began to offer "hole-in-one insurance" to organizations that sponsor golf tournaments across Canada.[10] The Hole-in-One insurance product allows tournament organizers to offer a cash (or equivalent) prize to anyone who makes a hole-in-one on one of the par 3 holes. The product is coupled with an online quoting tool that can provide a quote in less than 15 seconds for insurance limits from C$5,000 to C$50,000.[11]

Hybrid vehicle discount (Quebec only)[edit]

Effective June 1, 2006 Aviva policyholders in Quebec who drive hybrid vehicles received a 10% discount. [12]

Corporate responsibility[edit]

United Way[edit]

In December 2005, employees at Aviva Canada raised over C$394,000 for the United Way, which was a 27% increase over their 2004 donation of over C$288,000.[13]

Aviva Community Fund[edit]

First launched in October 2009, the inaugural Aviva Community Fund asked Canadians to submit their ideas and vote for causes on the competition’s online portal – AvivaCommunityFund.org. Canadians overwhelmingly answered the call, proposing over 2,000 ideas and casting more than two million votes in support of causes from every province and territory. In the end, eight winners were selected and the Aviva Community Fund’s C$500,000 pledge was immediately put to work on projects such as building a kitchen at a youth centre in Moose Jaw, constructing much-needed playgrounds in Burnaby and Brantford, and building a lodge at a camp for kids touched by chronic illness in Prince Edward Island.

Building on the success of the 2009 campaign, Aviva Canada is doubling its pledge by offering C$1 million to lead, empower and support community initiatives across the country. Whether it’s a project that will help get at-risk youth off the street and back into schools or other ways to extend a helping hand to those in need, the Aviva Community Fund enables all Canadians to not only submit a cause but also become actively involved in making change happen.[14]


  1. ^ http://www.canadianunderwriter.ca/issues/ISarticle.asp?aid=1000064877&PC=[permanent dead link]
  2. ^ "Archived copy". Archived from the original on 2010-10-04. Retrieved 2009-05-21. 
  3. ^ http://www.insurancego.ca/insurance-reviews/aviva-insurane-reviews.php
  4. ^ http://www.investmentexecutive.com/client/en/News/DetailNews.asp?Id=44058&cat=149&IdSection=149&PageMem=&nbNews=&IdPub=
  5. ^ "Archived copy". Archived from the original on 2006-10-23. Retrieved 2009-05-21. 
  6. ^ "Archived copy". Archived from the original on 2006-10-23. Retrieved 2009-05-21. 
  7. ^ http://www.insurance-canada.ca/business/canada/2008/Aviva-acquires-National-Home-Warranty-804.php
  8. ^ http://www.newswire.ca/en/story/1313467/aviva-canada-selects-downtown-markham-for-new-head-office
  9. ^ Get the full picture when disaster strikes, SAS Institute. Retrieved, 5 November 2015
  10. ^ http://www.insurance-canada.ca/poladmin/announce/2007/Aviva-hole-one-insurance-704.php
  11. ^ http://www.avivaholeinone.com/
  12. ^ http://www.insurance-canada.ca/auto-products/auto-providers/Aviva-hybrid-discount-605.php[permanent dead link]
  13. ^ http://www.insurance-canada.ca/humanres/community/Aviva-raise-united-601.php
  14. ^ "Archived copy". Archived from the original on 2010-11-19. Retrieved 2010-11-10. 

External links[edit]