|Headquarters||Scarborough, Ontario (Current)
Markham, Ontario (2017)
|Greg Somerville, CEO
Sharon Ludlow, President
|Services||Home, Auto, Specialty and Business Insurance|
Number of employees
|Slogan||Let's Change Insurance|
Aviva Canada Inc. is a Canadian property and casualty insurance company and a wholly owned subsidiary of the UK-based Aviva plc. It provides home, personal, automobile, recreational vehicle, group and business insurance to more than three million customers. The group has around 3,000 employees, 30 locations and 1,700 independent broker partners.
Aviva Canada came to fruition as a result of multiple acquisitions and rebranding, including the rebranding of Pilot Insurance Company and Scottish & York Insurance Co. Ltd. In 2008, the company announced that these companies will now operate as Aviva Pilot and Aviva Scottish & York. Other companies in the Aviva Canada group of companies include: Elite Insurance Company (also known as Aviva Elite), Traders General Insurance Company (also known as Aviva Traders) and S&Y Insurance Company. The company also has financial ownership of insurance intermediaries including Ontario Insurance Service Limited (OIS), Insurance Agent Service Inc. and Wayfarer Insurance Brokers Limited. In April 2009, Aviva Canada announced its agreement to acquire the business of National Home Warranty Group of Companies
On 26 February 2014, the company announced that it would be relocating its headquarters to a new 12-storey office building located in Downtown Markham. The building is slated to be completed in 2016.
Nonstandard insurance products
In March 2007, Aviva Canada began to offer "hole-in-one insurance" to organizations that sponsor golf tournaments across Canada. The Hole-in-One insurance product allows tournament organizers to offer a cash (or equivalent) prize to anyone who makes a hole-in-one on one of the par 3 holes. The product is coupled with an online quoting tool that can provide a quote in less than 15 seconds for insurance limits from C$5,000 to C$50,000.
Hybrid vehicle discount (Quebec only)
Effective June 1, 2006 Aviva policyholders in Quebec who drive hybrid vehicles received a 10% discount. 
Aviva Community Fund
First launched in October 2009, the inaugural Aviva Community Fund asked Canadians to submit their ideas and vote for causes on the competition’s online portal – AvivaCommunityFund.org. Canadians overwhelmingly answered the call, proposing over 2,000 ideas and casting more than two million votes in support of causes from every province and territory. In the end, eight winners were selected and the Aviva Community Fund’s C$500,000 pledge was immediately put to work on projects such as building a kitchen at a youth centre in Moose Jaw, constructing much-needed playgrounds in Burnaby and Brantford, and building a lodge at a camp for kids touched by chronic illness in Prince Edward Island.
Building on the success of the 2009 campaign, Aviva Canada is doubling its pledge by offering C$1 million to lead, empower and support community initiatives across the country. Whether it’s a project that will help get at-risk youth off the street and back into schools or other ways to extend a helping hand to those in need, the Aviva Community Fund enables all Canadians to not only submit a cause but also become actively involved in making change happen.
- Aviva plc website
- Aviva Canada Inc.
- Autograph Insurance
- Aviva Community Fund - Supporting what's important to you