Aynsley marking on rear of bone china plate.
|Products||Tableware, giftware, commemorative items|
The company was founded in 1775 by John Aynsley in Lane End, Longton, Staffordshire. In 1861 his grandson John Aynsley built the historic Portland Works on Sutherland Road, Longton, Staffordshire.The company's profitability made it a desirable acquisition. In June 1970 Spode put in a bid, this was then topped in July by Denbyware. Discussions then followed with Waterford Glass and a £1 million bid was agreed. In 1970 John Aynsley and Sons was taken over by Waterford and renamed Aynsley China Ltd. In 1987 Waterford sold the company in order to focus the group's fine china sales on the worldwide Wedgwood brand.
In May 1997, Aynsley China was acquired by The Belleek Pottery Group in Ireland. The company closed its Stoke-on-Trent factory in September 2014. As of July 2015 the factory shop is still open but its future is uncertain as the site is being advertised as for sale.
Aynsley has a reputation for style, elegance and quality, and is noted for its traditional, high-quality British-made fine bone china, boxed gift items and floral patterned china. The company is a favoured supplier of the British royal family. Both Queen Elizabeth II and Diana, Princess of Wales, chose Aynsley china as wedding presents from the British china industry.
Aynsley's market has historically been within the United Kingdom. In the 1970s the brand was a favourite choice among Britain's Romany and travelling communities, who displayed china in their caravans as a status symbol.
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