Azteca (TV network)

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Azteca
Type Spanish language broadcast television network
Country United States
Availability United States
(via OTA digital television in many markets; national feed available on select cable providers elsewhere)
Northern Mexico
(via U.S.-based OTA affiliates and select cable providers)
Founded September 8, 2000 (2000-09-08)
by Ricardo Salinas Pliego
Slogan Contigo
(With You)
Headquarters Glendale, California
Owner Azteca International Corporation
Parent Azteca
Key people
Manuel Abud, President and CEO, Azteca America[1]
Launch date
July 28, 2001 (2001-07-28)
Former names
Azteca América (2001–2014)
Picture format
1080i (HDTV)
480i (SDTV)
(formatted to downconverted widescreen in many markets)
Affiliates List of affiliates
Official website
us.azteca.com

Azteca (Spanish pronunciation: [asˈteka]; originally known as Azteca América from July 28, 2001 until May 2014) is an American Spanish-language broadcast television network that is owned by the Azteca International Corporation subsidiary of Azteca S.A. de C.V.[2]

Headquartered in the Los Angeles suburb of Glendale, California,[3] the network's programming is aimed at Hispanic and Latino Americans in the United States[2] and has access to programming from TV Azteca's three television national networks in Mexico, including a library with over 200,000 hours of original programming and news content from local bureaus in 32 Mexican states.[4][5] Its programming consists of a mix of telenovelas, Liga MX matches, sports, news programming, and reality and variety series.[6]

Azteca is available on cable and satellite television (primarily carried on dedicated Spanish language programming tiers, except in some markets with an over-the-air affiliate),[7] with local stations in over 60 markets[8] with large Hispanic and Latino populations (reaching 89% of the Hispanic population in the U.S.[9] The network's flagship station KAZA-TV in Los Angeles is the highest-rated station in Azteca's portfolio.[10]

President and CEO Manuel Abud has spearheaded the company since March 3, 2014.

History[edit]

The network was formed through a programming alliance between Mexico-based broadcaster TV Azteca and Visalia, California-based television station owner Pappas Telecasting Companies announced on September 8, 2000; the two companies planned to launch a new Spanish language broadcast network during the second quarter of 2001, that would act as a competitor to established networks Univision and Telemundo. TV Azteca, which planned to own 20% of the network, contributed an exclusive programming agreement in the United States, Canada and Puerto Rico, while Pappas, which owned a majority 80% interest, planned to have stations it owned in ten markets – three already owned by the network, and seven that Pappas was in the process of acquiring in Nevada, Arizona and Texas (most of which were low-power stations) – serve as charter stations of the network, which was originally named Azteca América. Pappas and Azteca invested close to $500 million to start up the network, with an additional $450 million allocated for station acquisitions and a $129 million loan made by TV Azteca to Pappas. The network hoped to reach 65% to 70% of the Hispanic population in the U.S. by 2002.[11][12][13]

Original logo as Azteca América, used from 2001 to 2011.

TV Azteca, which was formed in 1993, launched the network to capitalize on its success with its two television stations in Mexico CityXHDF-TV (channel 13) and XHIMT-TV (channel 7), respectively branded as "Azteca Trece" and "Azteca Siete" – which maintained a lineup of programs, including telenovelas and other serialized dramas with socially relevant themes, that helped it quickly grow to maintain a 36% ratings share during prime time against competition from the longer established and dominant Televisa networks. Azteca founder Ricardo Salinas Pliego had made previous attempts at entering into U.S. television during the late 1990s; it made a failed attempt to acquire an equity interest in Telemundo in 1998, but eventually agreed to a short-lived co-production and program distribution agreement with the network. In 1999, the network also tried to negotiate a joint venture with the upstart Hispanic Television Network; CEO Marco Camacho had also rejected an exclusive content agreement between HTVN and Azteca due to questions over the appeal of the latter's programming to Latino Americans, although a spokesman for TV Azteca stated that the network pulled out due to a lack of confidence in HTVN's overall national distribution.[12]

On December 21, 2000, the Pappas-Azteca joint venture received approval from the Federal Communications Commission (FCC) to launch a full-power television station in Los Angeles, California (where it would base its headquarters), KIDN-TV (channel 54) – which was later reassigned the call letters KAZA-TV prior to its launch. The network, through both companies, planned to acquire stations in twelve markets to serve as Azteca América's charter stations.[14] The plans for the network were eventually scaled down, as a slowdown of the world economy hurt Azteca América's plans to secure financing to purchase stations in Dallas (where Pappas-Azteca attempted to acquire independent station KXTX, which was bought by Telemundo instead for $65 million) and El Paso, Texas. Also playing a factor was the December 2000 purchase of USA Broadcasting's thirteen major-market television stations by Univision Communications, which prevented the network from initially obtaining charter stations in major markets such as New York City and Miami; the Pappas-Azteca venture also called off a $37.5 million deal to purchase WSAH (now WZME) in Bridgeport, Connecticut from Shop at Home, Inc. (which would have given Azteca América a station in the New York City market) in November 2000.[15][16]

KAZA-TV signed on the air as Azteca América's lone station on July 28, 2001 as part of a phased rollout cited by lower viewership during the summer months; Pappas also announced that it would switch some of its existing stations to Azteca América and attempt to purchase additional stations with the intent of affiliating them with the network.[17][18] In October 2001, TV Azteca announced that it would scrap plans to buy additional stations and instead distribute Azteca América's programming through agreements struck through prospective affiliates, with Pappas and TV Azteca sharing 50% ownership of the network.[19]

Pappas Telecasting Companies gave up its majority stake in Azteca America in early 2002. The network eventually grew to nine affiliates by that September, reaching 28% of the Hispanic market, with stations added in markets such as Reno, Nevada; Salt Lake City, Utah; San Francisco; and Sacramento, California.[20] The network eventually gained an affiliate in the lucrative Miami market in November 2002, when it affiliated with WPMF-LP (channel 31);[21] this was followed later that year by WNYN-LP in New York City.

Azteca América logo from 2011 to 2014.

By the next year, Azteca América was reaching 52% of the U.S. Hispanic population. In 2003, the network covered 69% of the Hispanic audience; that number increased to 77% by 2004.[22] In the summer of 2006, the network relocated its corporate headquarters to the Los Angeles suburb of Glendale, California.[3]

Also in April 2007, Pappas Telecasting Companies announced that it would discontinue its relationship with Azteca América, and disaffiliate the network from stations it owned in several markets (such as Houston and San Francisco).[13] In May 2008, Azteca América announced that it would layoff about 30 employees in a cost-cutting measure amid a weak advertising market due to the deepening recession at the time.[23]

At the network's upfront presentation in New York City on May 13, 2014, the network announced that it would be changing its name to simply Azteca, citing that the change "reflects the network's core audience, an audience composed of the market segment that makes up the largest portion of the U.S. Hispanic market."[24] The network phased in the revised branding on-air later that month. Azteca has been inching up in market share against its larger competitors thanks to strategic changes spearheaded by president-CEO Manuel Abud, who was president of Telemundo's station group before joining Azteca in 2014.

Programming[edit]

As of 2015, Azteca operates on a 150-hour network programming schedule. It provides various types of general entertainment programming to owned-and-operated and affiliated stations Monday through Fridays from 3:00 a.m. to 12:00 a.m., and Saturdays and Sundays from 5:00 a.m. to 12:00 a.m. Eastern and Pacific Time. All other time periods are filled with infomercials. Affiliates are allowed the option to carry local programming – including local public affairs programs, local brokered programming and, less commonly, newscasts – in place of regular programming or infomercials aired within the base Azteca schedule.

The network's programming includes weekend broadcasts of Mexican soccer matches, family game shows, reality and drama series, telenovelas and news programming.[25] Regular series airing on the network include the "caught-on-tape"-focused newsmagazine Al Extremo ("The Extreme"), and the 7pm family hour, La Hora Ganadora ("The Winning Hour").[26] Azteca also airs a five-hour block of Spanish-dubbed American programs aimed at children in a split-schedule format each Saturday and Sunday morning (with the first two hours airing Saturdays and the final three on Sundays), designed to meet the Federal Communications Commission's educational and informational programming requirements.[27]

The U.S.-based Azteca network features content sourced from TV Azteca's three television stations in Mexico City – XHDF-TV ("Azteca 13"), XHIMT-TV ("Azteca 7") and XHTVM-TV ("Proyecto 40").[28]

In addition, Azteca complements its Mexican-originated programming with a lineup of programs from international producers and distributors such as GestMusic Endemol, Colombia's Caracol TV, and Spain's Islas Audiovisual.[25]

News programming[edit]

Azteca maintains a news division and produces two half-hour newscasts that air on Monday through Friday evenings, the early evening Hechos Nacional Tarde and the late evening Hechos Nacional Noche, both anchored by Roberto Ruiz. Both newscasts, produced from Mexico, are aired exclusively in the United States and focus on the national and international news and events that affect U.S. Hispanics.[29] Azteca also broadcasts a three-hour morning news program Hechos AM on weekdays[30] as well as the weeknightly sports highlight and discussion program Deporte Caliente ("Hot Sports").[31]

The network formed its news division in 2003, with the debut of the national evening news program Hechos América.[32] In May 2008, the network relocated production of its national newscasts as well as the local newscasts aired by its Los Angeles flagship station KAZA-TV from the network's Glendale headquarters to Mexico City due to the budget cuts enacted that month, resulting in the layoffs of 19 employees within its news division; the network retained reporters, producers and assignment editors that were based in Los Angeles and correspondents based in New York City, Chicago, Houston, Dallas and Washington, D.C..[23] On February 6, 2009, Azteca announced that it would cancel its newscasts[33] and announced plans to launch a bi-national newscast produced out of TV Azteca's Mexico City station XHIMT-TV.[34]

Sports programming[edit]

The network also maintains a sports division, Azteca Deportes (es) Azteca Deportes, which is separate from the division operated by its Mexico-based sister network and is responsible for the production of sports content on Azteca. The division produces association football matches from Liga MX, which typically air under the brand "Fut Azteca." In 2013, the network began airing a prime time match-of-the-week involving teams within Liga MX on Friday nights under the brand "Viernes Futbolero" ("Friday Night Futbol").[35] In July 2016 Univision started their own block of Liga MX matches on Saturday nights using the "Futbolero" name called "Sábado Futbolero" ("Saturday Night Futbol").[36] Currently Azteca is the exclusive broadcast network of two weekly primetime matches every week of the season: all home games for Santos Laguna and Xolos de Tijuana air on Friday's "Viernes Futbolero," and all home matches for Monarcas Morelia and Club Atlas air on Saturday's "Sábado Fútbol Estelar."[37]

In addition, Azteca broadcasts a weekly wrestling showcase on Saturday afternoons, Lucha Azteca,[38] and Box Azteca, a weekly prime time boxing series that airs on most Saturday nights.[39]

Stations[edit]

As of April 2015, Azteca's network is made up of 64 stations, 27 of which are operated by Azteca America.[40] In many areas of the U.S. where the network is not available through broadcast television, Azteca provides a national cable network feed that is distributed directly to cable, satellite and IPTV providers as an alternative method of distribution in markets without either the availability or the demand for a locally based owned-and-operated or affiliate station.[41]

Related services[edit]

Azteca HD[edit]

Azteca's master feed is transmitted in 1080i high definition. However, only seven of the network's affiliate stations currently transmit the network's programming in HD, all but two of which carry the network feed in 720p high definition; the remainder of its over-the-air stations transmit Azteca programming in 480i standard definition[42] either due to technical considerations for affiliates of other major networks that carry Azteca programming on a digital subchannel or because a primary feed Azteca affiliate has not yet modified or upgraded their transmission equipment to allow content to be presented in HD.

Azteca América became the third major Spanish-language network in the United States (after Telemundo and Univision) to provide its programming in high definition through the network and select local stations with the launch of its simulcast feed, Azteca América HD, on July 16, 2012. All of the network's first-run entertainment, news and sports programming, as well as specials and select acquired programs, have been presented in HD since then (with the current exception of archived programs that were made prior to 2012 – including comedy series such as Te Caché ("I Got You") and Ya Cayó Renovado ("It Fell Renovated"), and select children's programs – and were originally produced in 4:3 standard definition, as well as most older Mexican-produced feature films). The high-definition feed is available in certain markets via the network's national cable feed, as well as through many of Azteca's over-the-air affiliates.

See also[edit]

References[edit]

  1. ^ Knox, Merrill. "Manuel Abud Named President, CEO of Azteca America". Adweek.com. TV Spy. Retrieved 14 March 2014. 
  2. ^ a b "Company Overview of KAZA Azteca America Inc.". Bloomberg.com. Bloomberg. 
  3. ^ a b "Home". Azteca América. Azteca International Corporation. Retrieved March 30, 2010. 
  4. ^ "El ZOL 1340 owner launches Azteca Philly". Phllyadclub.com. Philly AD Club. Retrieved 10 May 2012. 
  5. ^ "DISH Network and Azteca América Launch 24-Hour Pay-Per-View Feed Of 'La Academia Última Generación De México' On Channel 826". AboutDish.com. DISH. Retrieved 18 September 2008. 
  6. ^ Lynn, Brezosky. "Mexico's Azteca plans its second U.S. station in S.A.". MySanAntonio.com. mySA. Retrieved 5 February 2014. 
  7. ^ "Affiliated Stations List". AztecaAmericacorporate.com. azteca corporate. 
  8. ^ "Azteca America Signs Affiliate Agreement With KDKJ". Portada-Online.com. PORTADA. Retrieved 28 March 2015. 
  9. ^ "El ZOL 1340 owner launches Azteca Philly". PhillyAdClub.com/. Philly AD Club. Retrieved 10 May 2012. 
  10. ^ Russell, Joel (June 5, 2006). "Network Claims Turf". Los Angeles Business Journal. American City Business Journals. Retrieved March 30, 2010. 
  11. ^ "Third Spanish Language Network To Bow In 2001". Chicago Tribune. Tribune Publishing. September 8, 2000. 
  12. ^ a b Lee Romney (September 8, 2000). "Mexican Broadcaster Azteca Plans to Enter U.S. Latino TV Market". Los Angeles Times. Tribune Publishing. Retrieved July 18, 2014. 
  13. ^ a b Meg James (April 17, 2007). "FCC renews L.A. station's license despite rival protest". Los Angeles Times. Tribune Publishing. Retrieved July 18, 2014. 
  14. ^ Lee Romney (December 21, 2000). "Azteca America Gets FCC Approval to Build Spanish TV Station in L.A.". Los Angeles Times. Tribune Publishing. Retrieved July 18, 2014. 
  15. ^ Gabriel Spitzer (July 1, 2001). "At launch, a diminished Azteca". MediaLife Magazine. Retrieved July 18, 2014. 
  16. ^ "TV Azteca Ends Station Deal". Los Angeles Times. Tribune Publishing. Bloomberg, L.P. November 15, 2000. Retrieved July 18, 2014. 
  17. ^ Meg James (August 1, 2001). "Azteca America on Air to Tap L.A.'s Latino Market". Los Angeles Times. Tribune Publishing. Retrieved July 18, 2014. 
  18. ^ Simeon Tegel; Mary Sutter (August 1, 2001). "Azteca America launches Stateside". Variety. Cahners Business Information. Retrieved July 18, 2014. 
  19. ^ "Azteca Plans Network Via Local TV Affiliates". Los Angeles Times. Tribune Publishing. Bloomberg, L.P. October 23, 2001. Retrieved July 18, 2014. 
  20. ^ Steve McClellan (September 23, 2002). "Network in the making: Azteca America was to launch nationwide in 2001, has grown to nine affils". Broadcasting & Cable. Cahners Business Information. Retrieved July 18, 2014 – via HighBeam Research. 
  21. ^ Magaly Morales (November 27, 2002). "Azteca, Fourth Latin Network, Airs On Ch. 31". Fort Lauderdale Sun-Sentinel. Tribune Publishing. Retrieved July 18, 2014. 
  22. ^ Levine, Elizabeth L. "Explaining the Trend Toward English-Language Programming in Hispanic-American Television: Why Now?". Digitalcommons.unl.edu. DigitalCommons@University of Nebraska - Lincoln. Retrieved 24 March 2014. 
  23. ^ a b Meg James (May 29, 2008). "Azteca network trims workers". Los Angeles Times. Tribune Publishing. Retrieved July 18, 2014. 
  24. ^ "Azteca America Forms Station Group". TVNewsCheck. NewsCheck Media. May 13, 2014. Retrieved July 18, 2014. 
  25. ^ a b de la Fuente, Anna Marie. "Azteca America Expands Programming Slate as Ratings Improve". Variety.com. Variety. Retrieved 12 April 2016. 
  26. ^ "It's 'Game On' for Azteca America 2016-2017 Upfront Season". HispanicAd.com. HispanicAd.com. Retrieved 13 April 2016. 
  27. ^ "Children's Programming Certification" (PDF). Oceanic.com. Children's Network. Retrieved 30 June 2015. 
  28. ^ "What differentiates TV Azteca from Azteca?". AztecaAmericaCorporate. Azteca Corporate. 
  29. ^ "Ruiz named anchor of Azteca América's PM newscasts". MediaMoves.com. Media Moves. Retrieved 3 February 2015. 
  30. ^ "Azteca America se posiciona como uno de los mejores canales informativos". Dlatinos.com. D'latinos. Retrieved 31 January 2014. 
  31. ^ "Azteca America Announces the Launch of Its Bold New Sports Program". AztecaAmericaCorporate.com. Azteca America. Retrieved 12 April 2011. 
  32. ^ Sutter, Mary. "Azteca America adds affils". Variety.com. Variety. Retrieved 20 May 2003. 
  33. ^ "Azteca America cancels newscasts, lays off more than 20". MediaMoves.com. Media Moves. Retrieved 9 February 2009. 
  34. ^ "Azteca America Consolidates To Single U.S.-Mexico Binational Newscast". TheFreeLibrary.com. The Free Library. 
  35. ^ "Azteca America 2014-2015". HispanicAd.com. Hispanic Ad. Retrieved 13 May 2014. 
  36. ^ "Univision Underscores Expanded Reach and Influence with Diverse Audiences as Growth Driver for Advertisers at 2016 Upfront Presentation". HispanicAd.com. Hispanic Ad. Retrieved 3 July 2016. 
  37. ^ "Un Golazo for Azteca". HispanicMarketWorks.com. Hispanic Market Works. Retrieved 23 August 2015. 
  38. ^ "¡INCREÍBLES LUCHAS! VUELOS, PLANCHAS, LLAVES...". AztecaAmerica.com. Azteca America. 
  39. ^ "Impactante cartelera de Box Azteca de Azteca America este fin de semana". ElPopularnews.com. El Popular. Retrieved 20 July 2012. 
  40. ^ "Azteca America Signs Affiliate Agreement With KDKJ". Portada.com. Portada. Retrieved 28 April 2015. 
  41. ^ "Cox Launches Azteca America in Tulsa". Multichannel.com. Multichannel News. Retrieved 11 May 2007. 
  42. ^ "Stations for Network - Azteca América". RabbitEars. Retrieved November 7, 2015. 

External links[edit]